As Head of Brand, Media, and Growth Marketing for Spirited Brands Co., I lead brand strategy, media execution, and growth initiatives across Teabird, Canteen Spirits, Noble Elixirs, and Moonwalk. My role focuses on crafting impactful campaigns that drive engagement and loyalty, leveraging data-driven insights to optimize acquisition, retention, and conversion across digital channels. I oversee media planning, influencer partnerships, and content development, aligning with cross-functional teams to deliver cohesive, high-impact campaigns that elevate each brand. By combining strategic vision with tactical execution, I ensure our brands stand out and connect meaningfully with our audiences.

A first of its kind, edible cocktail brand Boozy Bites are uniquely designed to bring fun and excitement to every celebration. Vegan, 15% alc/vol, and wine based, Boozy Bites come ready to serve in our game changing patent pending push up cups! The epitome of Boozy & Boujie with the ultimate convenience, Boozy Bites are sure to elevate every moment!

I work with brands to craft impactful strategies that drive growth, foster innovation, and elevate their presence in the market. My focus is on blending creative storytelling with data-driven insights to create memorable brand experiences and successful go-to-market plans. From brand strategy and positioning to media execution, I ensure each initiative resonates with target audiences and drives measurable results. By fostering innovation and leveraging media channels effectively, I help brands stand out, connect meaningfully, and achieve sustainable growth.

•Managed sales growth with Foundations and the sales force to reach 70 foundations in three states, and associated merchant growth to a processing portfolio approaching $1B a year.•Redesigned, sold in, and implemented new sales team structure resulting in bottom line savings of 8%. •Developed an on-boarding and training program for new employees, shortening the lead time from hire date to first sale by 3 weeks.

•Lead the strategy and marketing efforts across our strategic grocery customers, driving incremental sales, digital engagement, and brand equity for the Frito Lay core snack portfolio. •Extensive experience in managing agency partners to develop highly impactful, long term growth programming.•Owned and managed a multi-million dollar budget A&M budget. •Effective communicator across all levels of the organization and external partners leading the cross functional team to implement break through programming from product to in – store, as well as selling in the strategic vision and marketing programs to our customers senior level management teams. •Optimize 2014 big bet shopper program to drive a minimum of a 50% increase in program participation and drive total $ sales and share growth in our strategic customers.

•Lead the cross functional team to drive incremental holiday sales with the launch the football jar on the salsa business which was the first ever glass jar innovation and the first packaging innovation on the overall dips portfolio since 2004.•Strategically drove sales through tying product orders to in – store POS allocations resulting in beating plan by double digits. •Uncovered white space growth opportunity and identified, presented, and gained alignment to launch a new product line projected to drive double digit growth in the identified channel.•Fostered corporate culture change by co – leading the launch of the first Mentorship program for Frito Lay Marketing. •Owned and managed a multi-million dollar A&M budget.

Recommended and began developed of a Product Line Innovation for the Healthy Choice Soup BusinessCompleted numerous financial analysis to identitfy opportunities to cut cost and increase margins on the HC Soup BusinessIdentified and Recommended Strategic Growth Opportunities

High School Mathematics Teacher in Houston Texas