Dee Dee Valencia Email & Phone Number

Greater Los Angeles Area

(Promoted)• Managed licensed and proprietary product development division in a hands-on environment starting with trend identification followed by concept through completion working with domestic and far-east design and manufacturing teams. • Product portfolio consisted of various everyday and seasonal product launches of over 3,000 new products annually• Crafted and managed product road map; milestones, marketing, and production to meet customer and trade market objectives.• Worked collaboratively with sales team on key account opportunities and initiatives to maximize business focused on product & merchandising• Identified, negotiated and managed licensing initiatives and relationships; concept through completion including strategy, positioning, development and approvals. • Managed marketing initiatives in a direct and in-direct fashion which includes marketing communications, trade shows, press, advertising, and various other collateral and point-of-sale assets.

Agoura Hills, California

•Manage multiple high profile relationships and product portfolios with partners such as Disney/Pixar, Mattel, Dreamworks, Nickelodeon developing global marketing plans, go-to-market strategies, insights, market integration, synergy and research. •Oversee design and implementation of all aspects of marketing campaigns; packaging, online, digital, commercials, documentation and collateral material. •Liaison to Production/Product Development during all stages of product development to ensure the smooth flow of information, materials and communication required for a successful product launch. •Drive integrated global product launches by collaborating with Public Relations, Sales, Digital, and Creative Services teams in product representation to the trade, press and public.•The Casual/Kids Division of the company was dissolved 2012.

Simi Valley, Ca 93063

•Directed, developed, managed, and executed a diverse promotional product line of licensed and non-licensed plush, games, chairs, novelties and pillows marketed to 5 distinct channels of distribution.•Company relocated to Florida March 2008.

Moorpark, Ca

North Hills, California

Woodland Hills, Ca

Director Marketing/Product Management 2000-2001Marketing/Brand Sr. Manager 1996-2000 Senior Manager, Direct Marketing 1994-1996 Manager, Marketing Communications 1990-1994