- Oversee strategic and commercial partnerships, securing activations and placements for priority releases- Utilize data and analytics to inform on and off platform strategies to optimize streaming and engagement on releases (i.e.: flagging catalog releases that begin to trend on socials/streaming platforms and build out startegic reacive digital campaigns–in the case of Coming In Hot by Lecrae & Andy Mineo, we built out a comprehensive advertising & influencer campaign which led to the single becoming RIAA certified and became the #1 trending song on Instagram in 2021).- Prioritize early adoption of commercial platforms via innovative campaigns (i.e.: initiated a label partnership with Twitch, 116 TV, a weekly series in which Reach A&Rs reviewed independent artist submissions for an opportunity to land a single deal)

- Assisted in the process of bringing digital distribution in house- Manage all metadata for digital releases- Manage content & design for Email Marketing- Pitch to curators and digital accounts for editorial and programming placements- Communicate with digital accounts and platforms (Apple Music, Spotify, Amazon Music, etc.)- Coordinate digital marketing strategies for music releases

- Manage content & design for Email Marketing- Pitch to curators and digital accounts for playlist placements- Communicate with digital accounts and platforms (Apple Music, Spotify, Amazon Music, etc.)- Upload releases (Album, EP, Singles) to digital partners- Handle communication with digital distributors- Assist in digital/marketing strategies for music releases

- Managed client accounts and projects- Helped create digital marketing campaigns (Google Adwords, FB Ads, etc.)- Assisted in facilitating brand & content strategy sessions- Created content strategy schedules- Email Marketing, lead magnet & landing page creation- Did a Digital Strategy apprenticeship for two months before being offered a position.

- Identified areas of potential, and presented a new brand strategy to the team. Over 5 months, led a team of creatives to design a new brand identity, website, print publications, etc. - Managed all content and visuals- Developed and executed marketing and creative campaigns- Designed and wrote copy for e-blasts, bulletin, social media, blog, etc.- Managed the Video Production Team