Author
CurrentPrevious senior Global Chief Marketing Officer in Telecoms industry. Subsequently Doctorate in Political Science
Feb 2020 - Present
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Dee Dutta Phd. Email & Phone Number
Author, Academic and Global marketer. Change maker.
at
Self Employed
1 phone found
area 208
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✓ Verified August 2026
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Current company
Role
Author, Academic and Global marketer. Change maker.
Location
United Kingdom
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Dee Dutta Phd. is listed as Author, Academic and Global marketer. Change maker. at Self Employed, a with 209837 employees, based in United Kingdom. AeroLeads shows phone signal with area code 208 and a matched LinkedIn profile for Dee Dutta Phd..
Dee Dutta Phd. previously worked as Author at Self Employed and Postdoctoral Researcher National Security / Intelligence at University Of Warwick. Dee Dutta Phd. holds Doctor Of Philosophy (Phd), International Relations And National Security Studies from University Of Warwick.
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About Dee Dutta Phd.
Now retired. Of the 4 specific pillars that define my career, 2 relate to my approach to delivering my job goals; and the other 2 on the achievements, itself. A refusal to accept the norm is a must for any tech marketer. Challenging, delighting the consumer/ customer makes achievements rewarding. People (Teams). Great marketing teams with shared mission achieves more. Creative endeavour alone cannot deliver. At Sony Ericsson, my global team implemented in a 48 hour time window, a change over of every “old” piece of branding material in 65 countries. Project managed by 1 supported by the other 324 of us! The following examples are from the post 2001 period. My 2 significant recent roles in marketing have been at Sony Ericsson and EE. At Sony Ericsson (JV) I was appointed to lead marketing, globally. Major achievements include creating a team of 345 exceptional individuals who would enable SE to move from 7th in BPC to 2nd in 2007; to have the highest ROCE in 07 after posting eye watering losses in 03; to be the brand innovators (FT 06). We delivered the turnaround T610 model (saved the biz); the mobile Walkman and phone/ earbud and watch combo. I negotiated via the Sony Music business a workable DRM solution, as the age of streaming approached. My product evangelists ensured that SE phones remained James Bond’s favourite between 02-08! Sony Ericsson Marketing and PR campaigned tirelessly for women in sport to be treated equally. With the support of Billie Jean King, Martina Navratilova, Maria Sharapova, Venus and Serena Williams, we achieved that goal in tennis and increase in positives for a global brand. At EE, McKinsey identified my contribution to the business as “having democratised mobile phone ownership”. By launching UK’s first prepay. Added 6m new customers in yr 1 of product. Changed the nature of the industry. Led to a highly successful trade sale to T Mobil and subsequently EE. Academia. Resumed academic endeavours post Visa APAC. Was offered and accepted a place to study for a Master in International Relations and achieved Merit grade at University of Warwick (top 8 Political Science). Offered the very rare opportunity to research into International Security failures, as to “why” 9/11, at Warwick (top 4 International Security). Fieldwork, incl interviews in DC , Arkansas Maryland (FBI), Langley (Vir) and Texas. Following a successful viva voce, did university teaching at Warwick and B’ham, till Covid shutdowns and my own health issues intervened. I am now returning to writing.
Listed skills include Marketing Management, Strategy, Marketing Strategy, Digital Marketing, and 46 others.
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11 roles · 45 years
Dee Dutta Phd. work experience
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Postdoctoral Researcher National Security / Intelligence
Sep 2020 - Dec 2021
Political Science Visiting Fellow.
Sep 2019 - Aug 2021
Doctoral Researcher / University Teaching Associate
Awarded Doctorate, July 2019. Recipient of prestigious UK Government Economic & Social Research Council funding. US politics, National Security and Intelligence.
Sep 2013 - Jun 2019
General Manager, Marketing / Regional Cmo
Responsible for leading the marketing function across the twelve countries in Asia Pacific with joint reporting to Regional President In Singapore and Global CMO in San Francisco.Key achievements include: •Delivered 12% revenue growth with a 30% reduction in marketing operating expenditure;•Delivered digital marketing architecture to build consumer engagement in under nine months from scratch.•Redefined global strategy for targeting high net worth (affluent category credit cards) individuals via new segmentation;•Led a cross-functional team launch of Visa’s first-ever Mobile merchant e-commerce program in Japan, Korea and China;•Led Visa’s efforts on the inaugural IOC’s Youth Olympics sponsorship program in Asia and Asia Pac implementation of FIFA WorldCup; • Led the development of the first digital effectiveness and tracking package across Asia- “Digital dashboard” that allied expenditure to results; •Restructured Asia Pacific marketing organization in China, India, Japan, and South Korea to improve organizational delivery.
Apr 2009 - Mar 2011
Global Head Of Marketing / Corporate Vice President / Cmo
Reporting to the President & CEO and member of the executive committee with responsibility for functional leadership of a team of 345 people around the world with management responsibility for a budget and ROCE deliver• Delivered CAGR of 25% sales, 35% volume and 36% NIBT between 2002 -2007 through supporting the business with improved segmentation, analytics;• Directed the relaunch of the Sony Ericsson brand to take the brand to global number two position; • Led an international cross-functional team to launch Sony Ericsson first digital content & services platform: PlayNow;• Launched the highly successful Sony Ericsson mobile Walkman which led to leadership in the mobile music category, in 2006 /07;• Directed and implemented the biggest sponsorship deal in tennis with the signing of Women’s Tennis tour to extend the brand to a worldwide audience;• Introduced best practice global marketing vendor management principles to create year on year efficiencies across the world (approx. €15 m per annum savings).• Built marketing capability at global, regional, and local markets to improve functional performance
2002 - 2008
~6 yrs
European Marketing Director, Sme / Senior Director.
Promoted after one year from UK Marketing Director to direct the commercial activity to deliver the P&L for the European SME business unit and define the route to market proposition and strategy for 8 European markets. •Achieved 30% incremental revenue growth in my first year European Marketing Director;•Improved sales productivity through improved lead generation by 27 % through improvements to database marketing and restructuring telesales;•Launched new multi-channel propositions CRM strategy across Europe via the introduction of segmentation;•Launched DSL network in Germany and carrier pre-selection solutions in UK & France;•Consolidated EMEA Marcoms agencies to deliver unified message management and 15% cost savings•Restructured European Marketing to improve functional competence and improve skills set.
2000 - 2002
~2 yrs
Head Of Consumer Marketing/ Head Of Channel Marketing
Initially appointed as Marketing Manager to create and launch the first commercially successful prepay proposition. Following the highly successful launch of Pay 2 Go (prepay) PROMOTED to Head of Channel marketing. Following the restructuring and delivering effective sales and key account strategies, PROMOTED again to Head of Consumer Acquisitions marketing.•Added 4 million new customers to the network as Head of Consumer Acquisitions;•Rolled out One 2 one Mobile network across the UK and Northern Ireland•Led the creation of national account plans and channel communications to deliver business efficiencies and improve sales productivity;•Developed and implemented new consumer segmentation to improve targeting;•Developed and launched clear sales operating processes to achieve better financial control
1997 - 2000
~3 yrs
Head Of Marketing ( Borden Foods) Asia
Reporting to Regional President responsible for brand communication, management, sales achievement of Klim and derivatives across major North & South Asian markets. Responsible for margin, pricing and profitability achievement. Overall responsibility for branding, promotions in Asian markets.
1993 - 1996
~3 yrs
Marketing Manager
Various marketing management roles including launching UK Gatorade Sports Beverage business, taking Felix cat food to market leadership and launching new cereal products. PROMOTED twice. Delivered market leadership of highly competitive cat food market in under 14 months
1989 - 1993
~4 yrs
Brand & Product Management
Trained at Procter & Gamble and following that various product and brand management roles in leading international food and consumer goods business
1982 - 1990
~8 yrs
4 education records
Dee Dutta Phd. education
Doctor Of Philosophy (Phd), International Relations And National Security Studies
Master'S Degree, Intl.Relations, Merit
Mba, Business, Distinction In Corporate Strategy & Marketing.
Ba Hons, Philosophy / Politics
FAQ
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What company does Dee Dutta Phd. work for?
Dee Dutta Phd. works for Self Employed.
What is Dee Dutta Phd.'s role at Self Employed?
Dee Dutta Phd. is listed as Author, Academic and Global marketer. Change maker. at Self Employed.
What is Dee Dutta Phd.'s phone number?
AeroLeads has found 1 phone signal(s) with area code 208 for Dee Dutta Phd. at Self Employed.
Where is Dee Dutta Phd. based?
Dee Dutta Phd. is based in United Kingdom while working with Self Employed.
What companies has Dee Dutta Phd. worked for?
Dee Dutta Phd. has worked for Self Employed, University Of Warwick, Visa, Sony Mobile Communications, and Mci Worldcom.
How can I contact Dee Dutta Phd.?
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What schools did Dee Dutta Phd. attend?
Dee Dutta Phd. holds Doctor Of Philosophy (Phd), International Relations And National Security Studies from University Of Warwick.
What skills is Dee Dutta Phd. known for?
Dee Dutta Phd. is listed with skills including Marketing Management, Strategy, Marketing Strategy, Digital Marketing, Product Management, Integrated Marketing, Global Marketing, and Product Marketing.
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