I've spent over 25 years at Kantar, starting out in the beginnings of a local market research startup that evolved into a global powerhouse. This journey provided me with invaluable experiences, research expertise, opportunities, and the value of collaboration, creativity, and a strong company culture.My journey shifted from agency to client where I joined Tiger Brands for six-years. I had the opportunity and excitement to work with many of South Africa's favourite brands. This experience deepened my appreciation of collaboration and what it takes to excel in highly competitive markets and the effective implementation of insights Throughout my career, I've had the privilege of leading and learning from diverse teams across various countries, embracing the unique challenges and opportunities presented by different cultures and markets.My experience spans multiple industries and both local and global markets. I'm passionate about driving creativity, fostering collaboration, and delivering insights that have a tangible impact on consumers and business outcomes. And I have loved all the fun and interesting people I've met along the way.On the flip side of work finding the right work-life balance can be tricky, but for me, there's nothing better than spending quality time with my adventurous family and socialising with friends to embrace life's simple joys. My escape from the corporate hustle is immersing myself in the outdoors, challenging myself through exercise, and unleashing my creativity.