Dee Heath Email & Phone Number

London, England, Gb

London Area, United Kingdom

Key Deliverables:1. Contribute to 10% growth of Corporate Traveller through Marketing-led initiatives2. Ensure that all stages of the customer journey (top, middle and bottom of the funnel) are targeted and reflect our brand objectives3. Collaborate with Sales team to maximize opportunities to attract new customers to our proposition4. Increase Marketing contribution to Sales5. Engage and support all areas of the business (including Customer Success, Ops, Enablement, Onboarding and supply) through attracting new business and via implementation of customer retention initiatives6. Review existing initiatives, make recommendations to boost performance and implement change with (but not limited to) key stakeholders across Paid, Digital, CRM, Content & Design

London, England, United Kingdom

Delivered bespoke marketing collateral (B2C and B2B) in 30 cities worldwide across Europe, North America, and APAC, to support key business objectives in a post-covid landscape, within the flexible independent travel (FIT) market. Drove growth within In-City specific initiatives, whilst ensuring the digital assets created were continually A/B tested (comparing the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on our key metrics). • Managed a team of 3 designers; this includes day-to-day management of project delivery as well as the recruitment of designers and feedback into PDRs• Ensured the brand proposition (See more/ Save more/ Experience more) is consistently reflected in both above the line & below the line marketing activity (via ‘One pass. One price. All the sights’ messaging). Owned the production of digital assets to optimise growth (achieved an increase of 19% by providing targeted ads with ‘attraction imagery’ versus ‘imagery with people’) and produced monthly reports to engage all stakeholders on brand activity/results• Cross departmental collaboration on global brand assets across all areas of the business including: Affiliates, Paid, Trade, CRM, Destination, Localization, Content & Connectivity; increasing revenue between 15-25%; campaign examples include: Hello Spring! Hello Savings! (+16%), Seasonal (Autumn) pay-per-click (PPC) ads (+14%) and Black Friday (+25%)• Brand partnership collaboration on projects (to maximise sales) with multiple external partners including (but not limited to): Expedia, GetYourGuide, Viator, Marriott hotels, One World Observatory (New York) & New York Yankees • Put in place a briefing process that served as a barometer for brand team output, also tested and developed a new project management system to set the business up for scale via Monday.com

London, England, United Kingdom

Brand collaborations: Chanel, Giorgio Armani, Estee Lauder, Lancome, Yves Saint Lauren, Shu Uemura, Urban Decay, Elizabeth ArdenWorked at London Fashion Week at Somerset House in September 2011 doing makeovers

London, England, United Kingdom

Delivered bespoke marketing material to international franchise partners (B2B), for 361 wholly owned, partly owned & franchised stores, within 42 territories across Europe, the Middle East & Asia. Identified opportunities to drive growth (for example, via execution of bespoke ‘event’ activity like ‘International Women’s day’, ‘Eid’, or ‘Easter’, celebrated more-so than within the UK market), to then determine the localised marketing strategy within specific territories.• Led a team of 10 marketing managers to launch a new range in 50 stores across Europe, the Middle East and South East Asia through the delivery of the ‘chilled to frozen’ (food) campaign which was a new business opportunity that contributed an additional £250k annually (£5k per week), sales were up by 32% when the brand campaign was live• Put in place local marketing strategies, (one example being an ‘Eid’ campaign in UAE, where I organised a ‘bespoke’ photoshoot in the UK, to enable the franchise partner to be able to use relevant and targeted marketing material), this resulted in an increase in revenue of 17% whilst the Eid campaign was on • Managed photoshoots end-to-end (Food and Fashion) and worked with stylists to ensure the creative met the objectives of the campaign brief. Worked with the in-house design team, as well as external agencies (e.g. Brand Images) to enable the transfer of key marketing material (through an international website) which was vital for international teams to be able to print marketing suitable for their territories• Delivered bi-annual presentations for ‘Model’ stores (in Cyprus, Dubai, Hong Kong, Singapore), the content of these model stores would then be used by the different territories as a ‘benchmark’ for launching new season campaigns• Collated and put together a case for the requirement of a £400k marketing budget which was signed off by the Senior Leadership Team

London, England, United Kingdom

Supported the launch of stand-alone technology departments in 13 M&S stores, with rollout starting from Autumn 2006, (with a further 85 stores offering a capsule collection going forward). The departments offered a range of up-to-the-minute, carefully chosen technology products e.g., TVs, radios, mobiles, home phones, etc at a range of prices.• Responsible for collaborating with buyers and creating marketing material and décor to alleviate consumer confusion at the myriad of products on the market.• Led the customer journey whilst reinforcing that Marks & Spencer has done the hard work upfront by selecting the best products from some of the biggest names in the business (Sony, Samsung, Nokia) and presented them in a tailored, easy-to-shop range.• Established and maintained effective working relationships with the Design Studio, Home and Technology Buyers, Copywriting, Loyalty, Ecommerce and PR teams and other Business areas alike.

London, England, United Kingdom

My role encompassed developing and driving the Marketing plan as well as being responsible for ‘Your M&S live’ Radio marketing.• Supported Marketing teams in the integration of their marketing activities into the Business Marketing Plan through identifying progress, issues and risks• Collated the proposed radio content from the BU submitted marketing briefs for scheduling planning; reviewed submitted briefs against marketing plan priorities to determine high and low-level messages and ensured legal review of script.

London, England, United Kingdom

Added value to the commercial operation in the flagship store by influencing managers at varying levels in sales initiatives and visual thinking.• Successfully managed a VM team through a large-scale renewal of the largest Lingerie department in Europe to deliver a modernised layout that generated increased sales and was the benchmark for other stores for fantastic standards of merchandising.• Responsible for leading a VM team through a shop floor renewal on homeware, delivering increased sales from improved customer perceptions.• Acted as a key liaison between stores and head office –collaborating with marketing teams to trial their POS before rolling out to other stores.