• Social media/digital marketing - preparation of strategy as well as checking and approving content• Branding - including determining a brands visual identity, vision, mission, values, brand voice / language, key target audience identification & profiling, as well as determining overall brand positioning • Event Management• Providing creative direction for projects including photo shoots• Staff management• Preparation of strategic marketing plans• PR and Marketing campaign execution• Customer experience assessment and recommendations

- Design and implement Marketing Strategies.- Determine and define brand personality and target consumer.- Competitor analysis and market research.- Website development and social media strategy development.- Event Management.

• Design and implement marketing strategies including the launch of the company’s first television commercial campaign.• Determine and define brand personality and direction by creating ‘Brand World’ and Style Guide documents• Develop and implement innovative sales initiatives to achieve Distributor growth of 26% for FY13-14• Manage key accounts including all Australian Distributors, Airlines and Grocery Run • Maximise sales growth through business development strategies• Prepare detailed sales data analysis to determine strategic direction for Coles and Woolworths review presentations

• Budget development and monitoring • Preparation of reports for Museum Victoria Executive Management Team• Managing financial and contractual requirements with external parties. • Responsible for 2 direct reports.• Preparation of highly detailed forecasts for visitation and participation • Development of modelling to accurately forecast future online booking expenses• Effective Management of Education Department Grants including preparing detailed reports and spending forecasts.

• Develop and implement Marketing Plans for each brand in portfolio (Nalini Clothing, Malvern Star, Giro, Bell, Blackburn, Ridley & XLC)• Product Development of Malvern Star Women’s bicycle’s, XLC & Repco accessories including generating new product concepts, briefing and follow through until launch.• All Planning functions for portfolio including stock management, unit and gross profit forecasting and management of open to buy • Source products and build relationships with local and international agents, factories and suppliers in China, Taiwan, Italy, USA and Germany.• Adhere to the relevant product safety standards.

• Maximise media exposure through the distribution of product information and samples to media outlets.• Manage Diora, Repco Sport, Avenir, Slime and Finishline range of products • New product development including generating new product concept’s, briefs and follow through until the launch of new products.• Conduct Training for Customers, Sales Team and Customer Service

• Strategic Development of Premium Brands (Kayser, Schiaparelli & Platinum) including preparing & implementing Brand Plans• Manage all Marketing Communication; PR, advertising and Promotions• Product Development of all locally manufactured and imported products.• Develop all new packaging; concept, copy, sign off and press approvals• Manage expenses for brand portfolio

• Organise special events including the Schiaparelli show at the 2003 L’Oreal Melbourne Fashion Festival • Develop seasonal ‘Fashion’ range, including trend research and product development.• Coordinate the Marketing Budget

• Organise interstate travel for Executives and associates of the Players Association.• Assist with arrangements for player welfare programs.• Assist with the distribution of computers to all current players

• Assist in the planning and running of special events.• Allocate donations to various charities, schools, community, and sporting organisations.• Arrange interstate travel for staff and directors.• Hostess for corporate sponsors on match days and at special events.