Developing brands. Consulting in PR Strategy.Creating Campaigns and messaging

Dee Rivera wears many hats! TV personality, fashion snob, lifestyle expert, and contributing writer on the subject of fashion, beauty and all luxury brands she can be seen as host on WPIX11, Telemundo and Fox TV Prior to that, she worked as a fashion assistant for Modern Bride Magazine which landed her a job at Latina Magazine, She then created fun and fashion forward pages and celebrity covers that included, Jennifer Lopez, Eva La Rue, Jon Secada , Rosie Perez and a plethora of celebs . Dee has been featured on numerous Spanish-language media platforms airing nationally in the United States and throughout Latin America.She is currently an on going host featuring fashion segments on Telemundo and is the Founder & CEO of DCG Public Relations where she manages brands and clients from beauty, personalities and lifestyle brands.Dee is an author & will be coming out with her re-Launch Book in 2017!She is also the founder of Latinista™ and Latinista™ Fashion Week a brand founded in 2010 and has become a lifestyle , fashion house and platform for designers.For Bookings Please Email Dee@DCGPUBLICRELATIONS.COM Her years of experience in marketing and public relations has allowed me to develop exceptional skills in thinking on my feet, community outreach, and public relations, Specialties:Brand management, celebrity wrangling, copy-writing and editing, full event production, media placements, philanthropic ventures, relationship building, strategic partnerships and trend forecasting, Advertising.

Times Square will come alive again during Covid-19 with our 2nd Annual Times Square Fashion Week presented by DCG Media Group and Fashion Mingle in conjunction with the office of Manhattan Borough President Gale Brewer, Times Square Alliance and Jean Schafiroff, NYC Socialite, author, and philanthropist, among other partners, to support the fashion and garment industry in “Moving Fashion Forward”.

Every Summer the East end comes alive with Hamptons Fashion Week.Know more about our Annual Summer Fashion Event.

a platform for women who want to know How To Mind Their Business

Write integrated marketing proposals for prestige and mass beauty accountsConceptualize and develop advertiser-specific marketing platforms, such as advertorials, and customized eventsCommunicate marketing concepts and programs by writing proposals, presentations and one sheetsWork directly with clients to execute integrated marketing programs including: advertorials, digital programs, sweepstakes, sampling, events, and pop-upsManage day to day requests from clientsAttend client calls with sales staff to present pitches and strategic marketing plansManage project budgets and timelinesOversee press coverage and development of recaps/media alerts post eventsDevelop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the beauty categoryParticipate in the development Dee & Co Group platform for events and activation programs for the fashion/beauty categoryDevelop and coordinate marketing collateral for new brands and launchesFollow-up on all press coverage and write-ups.Strategize and pitch new and innovative ideas to build brands.

Media Tours, TV Segments,

LATINISTA™ Fashion Week started in 2011 with IMAN Cosmetics & Latina Magazine and it is now on its 4th year. The goal was to give high-end designers as well as to discover new Latino/Latina designers and give them a new platform to show during Fashion Week and to the Hispanic demographic millennial generation. We have grown rapidly and now it becomes one of the running and successful fashion platforms during New York Fashion Week not just for Hispanics but for fashion insiders as well. Celebrity Designer Cesar Galindo who joined the runway in 2013 caught the vision and has now joined forces and collaborated with LATINISTA™ to take it to new levels. LATINISTA™ Fashion Week featured Cesar Galindo archive of his work January 2015 at the Historic El Museo Del Barrio sponsored by Ralph Pucci and was the first designer to do an exhibit at the museum.

Executive producer. Booking Talent. Producing Segment. Revisions of Scripts. Securing sponsors. Creating booking memos and overall production planning.

Provide executive management assistance to Company. Serve as primary contact for the office and liaison with internal and external contacts at all levels. Conduct research on a wide range of topics using all available electronic and hard copy resources. In collaboration with the Web Design Studio, coordinated upgrade for website.follow-up with press.Managed clients in all events Oversee and negotiate minor contracts and agreements. Coordinate weekly meetings. Handle confidential/sensitive documentation and correspondence. Coordinate logistical support for meetings, events and conferences.Daily assignments included: screening calls, greeting clients, making travel arrangements.Prepared quarterly reports for board meetings. Created PowerPoint presentations with graphs and colors.

National Beauty Director Managed the exclusive line for Metamorphisis" Thierry Mugler Cosmetics for New York & National level.

Provide creative and innovative ideas for fashion calendar.Serve as primary contact for the editorial office and liaison with internal and external contacts at all levels. Conduct research on a wide range of topics using all available news worthy stories and resources. In collaboration with the creative department for updates on shoots.Managed all staff for fashion. Oversee and negotiate minor contracts and agreements. Book all creative teamsHandle confidential/sensitive documentation and correspondence. Coordinate logistical support for meetings, and events.Daily assignments included: scouting, editing, styling and overall writing.Prepared notes for meetings. Created presentations when needed for editorial staff.Prepared expense reports and processed all billing for fashion department