Deekshitha Shetty Email and Phone Number
I am a Marketing Manager with over 7 years of experience in the retail and F&B industry, specializing in branding and e-commerce. I have successfully launched and scaled a natural sweetener brand in both B2C and B2B spaces, using digital strategies to drive brand awareness, product trial, and sales. I have a Masters in International Marketing and am certified in Content Marketing and Inbound Marketing from HubSpot.As the Marketing and Creative Manager at Manus Bio, I led the entire project from concept to launch of the iconic NutraSweet brand as NutraSweet Natural and NutraSweetM in the US market, pioneering a revolutionary product in the stevia-based sweetener industry. I also developed and implemented several brand campaigns and activities for the APAC and ASEAN markets, designing and developing product packaging, website, and marketing materials. I am passionate about creating innovative and impactful solutions that deliver value to customers and stakeholders.
Upfield
View- Website:
- upfield.com
- Employees:
- 3762
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Marketing Manager - Far East Asia MarketsUpfieldBangkok, Th
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Marketing Manager - Far East AsiaUpfield Jun 2024 - PresentAmsterdam, Amstelplein, Nl
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Marketing And Creative ManagerManus Bio Mar 2019 - Apr 2023Boston, Massachusetts, UsRevamped and Launched the iconic NutraSweet brand as NutraSweet Natural and NutraSweetM in the US market, pioneering a revolutionary product in the stevia-based sweetener industry.● Lead the entire project from concept to launch in less than a year. This work included developing brand identity, architecture and strategy for the NutraSweet brand.● Responsible for leading, developing, and implementing several brand campaigns and activities to achieve objectives like brand awareness, communication, sales (product trial).● Designed and developed product packaging for our consumer product NutraSweet Natural● Researched and launched product in various consumer channels while monitoring overall brand performance, activities -
Marketing AnalystManus Bio Oct 2018 - Feb 2019Boston, Massachusetts, Us● Worked closely with leadership to create strong investor pitch decks that masterfully narrated our story and vision playing a key role in securing capital funding.● Designed and collaborated with web developers to build the company website.● Designed and Developed various marketing content and materials like presentations, test product labels, flyers, and illustrations for the U.S as well as Asian markets – India and SEA
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Digital Marketing InternBest Cultural Destination May 2018 - Jun 2018SEO-d pieces of contentCreated and executed social media strategiesIdentified potential partners and advertisersAssisted in layout and publication of new content
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Lead Specialist Space And Presentation (Merchandising)Target Sep 2016 - Jul 2017Minneapolis, Mn, UsAs the Divisional owner for Pets and Food services ( and a brief period of time with Produce and Deli) , I lead projects by owning strategy implementations of POG design, product placement and store layout changes. - Gained in-depth knowledge of In Store strategies to market products to consumers, category space and productivity,- Understood products and product strategy while designing specific planograms.- Understood financials and learnt how to use it to make key decisions in projects like assigning enterprise space to a division - Worked with cross functional teams like In store marketing team, Buyer, Vendors, Fixture team on projects.- Managed forecasting workload such that the team had visibility of up to 14 weeks of work coming in. -
Associate Business Analyst Space And Presentation (Merchandising)Target Jul 2015 - Sep 2016Minneapolis, Mn, Us- Mainly focused on executing strategic decisions for the Center Store grocery division- Went on to manage the Candy and Bread and baking departments which included making strategic decisions and designing the planograms for these departments.- Streamlined multiple execution processes. Including creating a macro for a task on JDA space planning which reduced the time taken for the process by 40 hours and increased quality by 98%.
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InternIntergraph Jun 2014 - Jul 2014Madison, Al, Us
Deekshitha Shetty Education Details
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Hult International Business SchoolMarketing -
St Joseph'S College Of Commerce (Autonomous)General
Frequently Asked Questions about Deekshitha Shetty
What company does Deekshitha Shetty work for?
Deekshitha Shetty works for Upfield
What is Deekshitha Shetty's role at the current company?
Deekshitha Shetty's current role is Marketing Manager - Far East Asia Markets.
What schools did Deekshitha Shetty attend?
Deekshitha Shetty attended Hult International Business School, St Joseph's College Of Commerce (Autonomous).
Who are Deekshitha Shetty's colleagues?
Deekshitha Shetty's colleagues are Diana Moliano, Drobot Andrei Cristian, Priti Patel, Juan Carlos Lozano Garcia, Akshaya Kumarajeewa, Amani Kimaro, Daniel Sheehan.
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