Deekshitha Shetty Email & Phone Number

Bangkok, Th

Amsterdam, Amstelplein, Nl

Boston, Massachusetts, Us

Revamped and Launched the iconic NutraSweet brand as NutraSweet Natural and NutraSweetM in the US market, pioneering a revolutionary product in the stevia-based sweetener industry.● Lead the entire project from concept to launch in less than a year. This work included developing brand identity, architecture and strategy for the NutraSweet brand.● Responsible for leading, developing, and implementing several brand campaigns and activities to achieve objectives like brand awareness, communication, sales (product trial).● Designed and developed product packaging for our consumer product NutraSweet Natural● Researched and launched product in various consumer channels while monitoring overall brand performance, activities

Boston, Massachusetts, Us

● Worked closely with leadership to create strong investor pitch decks that masterfully narrated our story and vision playing a key role in securing capital funding.● Designed and collaborated with web developers to build the company website.● Designed and Developed various marketing content and materials like presentations, test product labels, flyers, and illustrations for the U.S as well as Asian markets – India and SEA

SEO-d pieces of contentCreated and executed social media strategiesIdentified potential partners and advertisersAssisted in layout and publication of new content

Minneapolis, Mn, Us

As the Divisional owner for Pets and Food services ( and a brief period of time with Produce and Deli) , I lead projects by owning strategy implementations of POG design, product placement and store layout changes. - Gained in-depth knowledge of In Store strategies to market products to consumers, category space and productivity,- Understood products and product strategy while designing specific planograms.- Understood financials and learnt how to use it to make key decisions in projects like assigning enterprise space to a division - Worked with cross functional teams like In store marketing team, Buyer, Vendors, Fixture team on projects.- Managed forecasting workload such that the team had visibility of up to 14 weeks of work coming in.

Minneapolis, Mn, Us

- Mainly focused on executing strategic decisions for the Center Store grocery division- Went on to manage the Candy and Bread and baking departments which included making strategic decisions and designing the planograms for these departments.- Streamlined multiple execution processes. Including creating a macro for a task on JDA space planning which reduced the time taken for the process by 40 hours and increased quality by 98%.

Madison, Al, Us

Master'S Degree, Marketing

Bachelor'S Degree, Business Administration And Management, General