Utilize market trends, customer and clinical needs, and competitive positioning to develop recommendations on product line rationalization, harmonization, and retirement.Support assessment of manufacturers and suppliers to optimize product sourcing mix and portfolio profitability.Execute primary and secondary research to drive portfolio/product decisions and identify market opportunities for preferred product offerings in targeted segments and channels.Support development of the global product strategy, in collaboration with regional, channel, and global marketing leaders.Support upstream marketing activities, including new product development, portfolio planning, product management, branding, and commercialization across all global regions.Work closely with global, regional, and cross-functional partners to drive strategic portfolio plans, global manufacturing and supply chain alignment, global commercial enablement, and franchise brand management.Understand and manage product supply, quality, labeling, and specifications for existing products.Ensure that promotional, launch, and marketing activities align with overall portfolio strategy.Utilize strong financial acumen and analytical skills, sound thought processes as they relate to assessing financial implications/outlook and developing business cases, as well as logical decision-making in the general business environment.

Responsible for defining the product and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion and branding.Responsible for building marketing plans and identifying the appropriate channels to market.Translates market and customer needs into clearly defined goals, objectives, strategies and tactics to drive sales and profitability for the business. Manage the revenue and profit for the portfolio, including leading financial reviews and budgeting.Effectively collaborate and communicate with cross functional partners including but not limited to Sales, Global Product Management, Finance, Customer Engagement, Digital and Creative Services, IT, Strategic Pricing, and Compliance. Supports team members with tactical needs to manage the day-to-day business as well as field support to meet annual revenue and gross profit goals.Manage pricing, promotional tactics and strategies to achieve business objectives and optimize profitability.Manage product forecast in partnership with demand planning and global portfolio teams to inform manufacturing and deliver on anticipated customer needs.Develop, support and launch commercial tactics such as collateral development, content management, digital campaigns and tradeshow planning.Communicates consistently with sales teams to be the voice of the business, inform on all critical inventory needs, strategies, pricing changes.Collaborate with Sales Training teams to prepare content and deliver effective training sessions to sales teams.Product expert for all elements of the portfolio.

Build and manage the product content process to create a more efficient, enhanced process across all departments. Responsible for delivering digital communication solutions. Work cross functionally with teams to implement product content process internally. Developed product image requirements for our vendors to standardize our process and technical specifications for product images.Engaged vendors with product content strategy and managed process to collect product content and images from vendor partners to utilize across Cardinal Health at-Home Solutions assets. Worked cross functionally with Portfolio Operations and Ecommerce to develop enhancements in Oracle to create multiple images on Cardinal Health at-Home Solutions websites. Worked cross functionally with Cardinal Health and Cardinal Health at-Home Solutions teams to evaluate a Digital Asset Management (DAM) tool for product and marketing content. Collaborate with Portfolio Management and internal teams to operationalize, monitor, and evolve PIM/DAM practices to achieve best-in-class content across products and customer platforms. Responsible for maintaining accurate and current data in PIM System.

Marketing owner of specific product categories, includes Wound Care, Urology, Stockings and Health and Wellness. Proactively manage vendor communication and relations. Work with vendor's marketing objectives to formulate a strategy. Plan campaigns for confirmed agreements. Develop content and layout execution of print and digital campaigns. Coordinate print management. Lead status meetings with respective vendors and internal contacts. Engage in cross-functional communication and meetings. Ensure program success through cross-functional collaboration with Category Management, Category Operations and Sales. Work with analytics team to develop analytics, reporting and campaign measurement tactics for vendor campaigns. Lead planning and executing of Wound Care and Continence product catalogs. Assist in the execution of Edgepark and Cardinal Health at-Home Full Line Catalogs. Secure legal and compliance approvals.

Dealer Tire is an international tire, maintenance and light-repair product distributor that partners with automobile manufacturers including Audi, BMW, Chrysler, Dodge, Ford, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Nissan, Tesla, Toyota, Volkswagen and Volvo to create complete replacement tire, maintenance and light-repair programs for their dealerships. We put safe vehicles on the road and help vehicle manufacturers and dealerships increase profitability.