Deea Deb Email & Phone Number

Toronto, Ontario, Canada

- Embody the studio's brand identity and voice, bolstering its digital presence through impactful communication on diverse platforms.- Articulate the studio's distinct value proposition to internal and external audiences, elevating market standing and cultivating meaningful connections. -Develop and execute the communication strategy, curating content, and engage with audiences to enhance our online visibility and impact.- Collaborate with leadership to cultivate and amplify their external presence and thought leadership initiatives.- Leverage insights derived from research findings to inform strategic decision-making and optimize marketing efforts for maximum impact.

Toronto, Ontario, Canada

- Wrote over 100 blog posts for the YUBlog targeted towards internal and external audiences. - Drafted over 50 This Week @ York newsletters targeted towards internal audiences.- Extensive experience with style guides to ensure brand compliance in all communications.- Conducted platform analytics to tailor communication strategies according to audience engagement.- Collaborated with cross-functional and inter-departmental teams to support communication initiatives.Key Achievements:- Audited newsletter analytics and offered valuable strategies that improved content and distribution strategy, increasing overall student engagement with the newsletter.- Tested the student virtual assistant (AI) platform to ensure the accuracy of AI responses to student queries. My test results were incorporated into the response system of the AI platform.

Toronto, Ontario, Canada

Worked with the York University Library and the Professional Writing Program to create the Student Project Toolkit. I was responsible for research, drafting and editing content, and content review.

Mumbai Area, India

- Monitored brand compliance in all internal and external communications.- Executed multi-channel integrated brand marketing and communication strategies.- Managed and worked with digital, design and PR agencies to develop content plans and brand campaigns.- Managed budgets.- Drafted internal impact reports for the Chairman’s office.- Drafted press releases and speaker notes for Senior Management.- Organized internal and partner events.Key Achievements: - Launched the organization’s internal newsletter that increased internal brand awareness by 10%.- Increased Facebook follower count from 2000 to 100,000 through organic and paid initiatives.- Led 7 teams of content writers, editors, designers, and project managers to launch the organization's first annual report that increased internal and external brand awareness by 25% and secured external funding. - Led 5 inter-departmental teams and creative agencies to create and launch the Piramal Foundation website. - Worked on 4 award applications for the organization. The organization won all the awards, which boosted the organization’s credibility and donor engagement, securing further government projects.

Mumbai Area, India

- Conceptualized and executed social media campaigns for brands through influencer marketing. - Onboarded and managed influencers for brand campaigns. - Conceptualized social media strategies for current and upcoming shows, events, etc. - Conceptualized strategic marketing initiatives for new business acquisitions.- Led new initiatives for The Balancing Act Trust (NGO arm). Key Achievements:- Worked with Puma on their Suede Gully campaign music video, where I coordinated with 20 influencers from across India that garnered 5.8 million views.- Onboarded and managed over 20 female influencers for P&G’s Gillette Breeze #ShaveYourOpinion Instagram campaign, which garnered over 12,000 organic user-generated content engagements and went viral within the first week of the launch.

Bangalore

Bangalore

Bachelor'S Degree, English & Professional Writing

Certificate, Brand Management, A+

Brand Management: Aligning Business, Brand & Behaviour