Marketing Director
CurrentMarketing DirectorSonshine Academy - Conway, ARMay 2022 to PresentLead all marketing and graphic design efforts for Sonshine Academy, a dynamic children's business specializing in dance, gymnastics, cheer, ninja classes, kid care, Mother’s Day Out programs, and birthday parties. Drive brand visibility and engagement through comprehensive marketing strategies and creative design.Marketing Strategy: Develop and implement strategic plans to boost enrollment and engagement across the academy’s varied programs. Use targeted promotions to attract and retain customers.Graphic Design: Design eye-catching marketing materials such as flyers, brochures, and signage. Create branded merchandise like team T-shirts for the pro shop, enhancing brand identity and generating revenue.Signage & Branding: Oversee the creation and installation of in-house signage, ensuring a consistent and clear visual identity throughout the academy’s facilities.Event Materials: Produce high-quality materials for special events like dance recitals, improving the experience for participants and audiences alike.Social Media Management: Manage social media accounts, including Facebook and Instagram. Develop and execute content strategies to increase online presence and engagement, driving follower growth.Content Creation: Craft engaging content for social media, website updates, and email marketing campaigns. Ensure all content aligns with the academy’s brand and messaging for effective audience engagement.Community Engagement: Foster relationships with parents, local businesses, and community organizations to promote programs and events, enhancing community involvement and support.Campaign Analysis: Monitor and evaluate marketing campaign performance, using data insights to refine strategies and improve results. Provide regular performance reports and recommendations for improvement.
