Dee Anna Mcpherson Email & Phone Number

San Francisco, Ca, Us

Atlanta, Georgia, Us

Brisbane, Qld, Au

Santa Barbara, California, Us

Invoca is the leader in conversation intelligence AI. It has raised over $100M from leading investors and surpassed $100M in ARR in Q4 2022. Directed all aspects of marketing; built and led a high-performing team through rapid change including the introduction of a second product line, the acquisition of a competitor, a change in GTM strategy, international expansion, and selling through partner channels. Named a leader in Forrester's first Conversation Intelligence Wave.

New York, Ny, Us

Movable Ink is an AI-powered digital marketing platform that helps the world's largest B2C brands scale their marketing personalization. Directed all aspects of marketing; more than doubled ARR on a bootstrapped budget, created new positioning, refreshed the martech stack, established the Customer Advisory Board, and increased press coverage 100% y/y.

Redwood City, California, Us

With more than 1 million downloads and growing, mom.life is the app for modern moms where users spend an average of 1 hour/day in the app. In my role, I was responsible for marketing, sales, and business development.

Vancouver, Bc, Ca

Hootsuite is a leading social media management platform. I was responsible for leading marketing strategy, accelerating growth, and building the company’s global brand through award-winning campaigns.I played a leadership role in helping Hootsuite move up-market and establish an enterprise go-to-market motion. I led a marketing team of more than 80 people through global expansion, product line extensions, and a brand refresh.

Redmond, Washington, Us

Established Enterprise Social Networking as a new category of business software. Developed programs that helped propel Yammer to a leading market position, 300% annual growth and a $1.2 billion acquisition by Microsoft. Spearheaded the integration of Yammer marketing into Microsoft. Led the Customer Success and Support organizations in 2011.

San Francisco, Ca, Us

Partner in charge of the San Francisco office operations. Responsible for all aspects of the business including strategic direction, new business development, client counsel, staff development and P&L management. I counseled CEOs and CMOs on their thought-leadership platforms and helped them shaped their company narratives. Key clients included RightNow (acquired by Oracle), Taleo (acquired by Oracle), WebEx (acquired by Cisco), Riverbed, Cornerstone OnDemand, Emergence Capital, Venrock, and Vontu (acquired by Symantec).

New York, Ny, Us

Austin, Texas, Us

I led the global public relations team. Played a key role in managing communication surrounding Oracle's hostile takeover attempt, which was perhaps the largest business story of the year.

Menlo Park, California, Us

New York, Ny, Us

Helped establish the firm's technology practice in New York, led a turnaround in Dallas, and landed in the Bay Area just in time for the dot-com bust.