Dee Anna Mcpherson Email and Phone Number
Passionate and accomplished technology marketing executive with a proven track record of driving rapid growth, creating category-defining brands, and building world-class teams. My experience spans GTM strategies ranging from enterprise ABM to product-led growth. I have been a leader in companies of all sizes from early-stage to multi-billion dollar global organizations. I thrive in a fast-paced environment and leading teams through rapid change. I take pride in balancing the art and science of marketing, pairing strong positioning and storytelling with leading-edge automation and data-driven investment decisions. As a people-oriented leader, I have been recognized for excellence in team development, engagement, and satisfaction. Nothing at work makes me happier than seeing my team learn, succeed and grow their careers.With roots in strategic communications, I have extensive experience helping CEOs develop their thought-leadership platforms and shape the strategic narrative of the company to land customers and investors, and inspire employees.
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Independent Board MemberShorthandSan Francisco, Ca, Us
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Chief Marketing OfficerFlock Safety Nov 2023 - PresentAtlanta, Georgia, Us -
Independent Board MemberShorthand Nov 2021 - PresentBrisbane, Qld, Au
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Chief Marketing OfficerInvoca Apr 2020 - Jun 2023Santa Barbara, California, UsInvoca is the leader in conversation intelligence AI. It has raised over $100M from leading investors and surpassed $100M in ARR in Q4 2022. Directed all aspects of marketing; built and led a high-performing team through rapid change including the introduction of a second product line, the acquisition of a competitor, a change in GTM strategy, international expansion, and selling through partner channels. Named a leader in Forrester's first Conversation Intelligence Wave. -
Svp MarketingMovable Ink 2017 - Apr 2020New York, Ny, UsMovable Ink is an AI-powered digital marketing platform that helps the world's largest B2C brands scale their marketing personalization. Directed all aspects of marketing; more than doubled ARR on a bootstrapped budget, created new positioning, refreshed the martech stack, established the Customer Advisory Board, and increased press coverage 100% y/y. -
President, Cmo And Co-FounderMom.Life 2016 - 2017Redwood City, California, UsWith more than 1 million downloads and growing, mom.life is the app for modern moms where users spend an average of 1 hour/day in the app. In my role, I was responsible for marketing, sales, and business development. -
Vice President Of MarketingHootsuite Mar 2013 - Dec 2015Vancouver, Bc, CaHootsuite is a leading social media management platform. I was responsible for leading marketing strategy, accelerating growth, and building the company’s global brand through award-winning campaigns.I played a leadership role in helping Hootsuite move up-market and establish an enterprise go-to-market motion. I led a marketing team of more than 80 people through global expansion, product line extensions, and a brand refresh. -
Vice President Of Marketing, YammerMicrosoft Jan 2010 - Feb 2013Redmond, Washington, UsEstablished Enterprise Social Networking as a new category of business software. Developed programs that helped propel Yammer to a leading market position, 300% annual growth and a $1.2 billion acquisition by Microsoft. Spearheaded the integration of Yammer marketing into Microsoft. Led the Customer Success and Support organizations in 2011. -
PartnerHorn Group Jun 2004 - Dec 2009San Francisco, Ca, UsPartner in charge of the San Francisco office operations. Responsible for all aspects of the business including strategic direction, new business development, client counsel, staff development and P&L management. I counseled CEOs and CMOs on their thought-leadership platforms and helped them shaped their company narratives. Key clients included RightNow (acquired by Oracle), Taleo (acquired by Oracle), WebEx (acquired by Cisco), Riverbed, Cornerstone OnDemand, Emergence Capital, Venrock, and Vontu (acquired by Symantec). -
Senior Vice PresidentOgilvy Pr 2004 - 2004New York, Ny, Us -
Director Of Public RelationsPeoplesoft 2001 - 2004Austin, Texas, UsI led the global public relations team. Played a key role in managing communication surrounding Oracle's hostile takeover attempt, which was perhaps the largest business story of the year. -
Senior Director Of CommunicationsVitria Technology 2002 - 2002Menlo Park, California, Us -
Senior Vice President And Deputy General ManagerEdelman 1994 - 2001New York, Ny, UsHelped establish the firm's technology practice in New York, led a turnaround in Dallas, and landed in the Bay Area just in time for the dot-com bust.
Dee Anna Mcpherson Education Details
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Purdue UniversityCommunications
Frequently Asked Questions about Dee Anna Mcpherson
What company does Dee Anna Mcpherson work for?
Dee Anna Mcpherson works for Shorthand
What is Dee Anna Mcpherson's role at the current company?
Dee Anna Mcpherson's current role is Independent Board Member.
What schools did Dee Anna Mcpherson attend?
Dee Anna Mcpherson attended Purdue University.
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