Dee Anthony Email & Phone Number

Franklinton, Nc, Us

Wayne, Pa, Us

Grand Rapids, Mi, Us

- Leads the end-to-end product management process, from ideation to product launch, for two high performing categories, ensuring alignment with market needs, regulatory requirements, and business objectives.-Establishes and maintains strong relationships with key opinion leaders, healthcare professionals, and stakeholders, seeking their input and collaboration throughout the product development lifecycle to ensure product viability and success.-Manages product launches and go-to-market strategies, including developing marketing collateral, conducting product training for sales teams, and participating in industry conferences and events to generate awareness and drive customer adoption.

Charlotte, North Carolina, Us

-Developed and managed a five-year annual operating plan roadmap and life cycle of Toter product portfolio.-Led NPD project teams from concept to post release utilizing the company product launch process (Stage-Gate).-Collaborated with engineering, industrial design, operations, supply chain, finance, and all other stakeholders to ensure project goals and requirements were met on schedule and within budget.-Developed and nurtured relationships with strategic vendors, suppliers, and customers.-Served as project manager on major cost savings quality projects to contribute to company key performance indicators.

-Managed all social media accounts and Amazon listings for owned brand.-Owned the packaging & claims execution for owned and private label brands, helping launch new SKUs and manage the lifecycle of others.-Created long-term, strategic roadmaps for brands to enter new channels, including e-commerce.-Assisted in the management of $65M in combination of owned and customer partner brands.

- Completed marketing research on target markets and market segmentation. - Created presentations for internal and external usage. - Participated in brainstorming sessions on potential product names and claims. - Corresponded with executive management regarding internal projects on a weekly basis.

Cary, Nc, Us

- Developed Marketing content such as blogs, promotional materials, and advertisements for social media.- Evaluated monthly performance statistics and used data to inform future strategies.- Participated in the development of online marketing strategy.- Managed Social media presence daily on various platforms.

Cary, Nc, Us

- Collect and analyze web traffic metrics such as click-through rates.- Assist in the evaluation or negotiation of contracts with vendors or online partners.- Worked closely with marketing firms on proposals.- Traveled to interview employees.