Seasoned marketing and strategy leader, helping marketing leaders build teams and grow brands to drive revenue through engaging customer experiences. My expertise spans demand generation, sales enablement, content strategy, event management, and digital ecosystems. I excel in integrating the full omnichannel experience, ensuring all parts of the marketing ecosystem work together to drive revenue growth.Current and past clients include Microsoft, Hilton, 1Password, Keeper, Centrify, Tanium, CloudBlue/Ingram Micro, MobileIron, TEKsystems, DaVita, Humana, and UnitedHealthcare.Notable achievements include:Slashed unqualified leads from nearly 80% in 2023 to just 20% in Q1 2024. Boosted the MQLs to Deals Closed Ratio to 23.5%, up from 6.95% in 2023, while cutting the budget by 30%. These efforts drove a 27.6% sales increase within the first 90 days, culminating in Shop-Ware's best-ever sales quarter.Partnered with a Fractional CMO at Envoy to revamp the GTM strategy, reducing inefficient spending by 50%, increasing closed/won deals by 30% in new target verticals, and achieving 186% of large deals closed in the top 5 verticals in Q1.Defined customer personas, journey mapping, and content strategy at Folloze, leading to a 30% increase in TOFU leads with a 60% budget reduction and a 22% opportunity-to-close rate through ABM strategy redesign.Developed and executed 1Password's first-ever B2B campaign, resulting in a 20% month-over-month increase in ARR within three months.