Dee Anna Paredes Email & Phone Number

California, United States

California, United States

San Francisco, Ca, Us

Recruited by a former supervisor to lead marketing and strategy initiatives for various B2B SaaS clients, including 1Password, Keeper, Tanium, Envoy, and Folloze, working as an embedded marketing and strategy lead.Spearheaded diverse projects, including demand generation, event planning and execution, content strategy and production, and user experience design.Notable achievements:As a Marketing Strategy Lead at Envoy, partnered with a Fractional CMO to revamp the GTM strategy, reducing inefficient spending by 50%, increasing closed/won deals by 30% in new target verticals, and achieving 186% of large deals closed in top 5 verticals in Q1. As a Digital Marketing Strategist at Folloze, defined customer personas, journey mapping, and content strategy, leading to a 30% increase in TOFU leads with a 60% budget reduction and a 22% opportunity-to-close rate through ABM strategy redesign. As a Marketing Strategy Lead at 1Password, developed and executed the company's first-ever B2B campaign, resulting in a 20% month-over-month increase in ARR within three months.

San Francisco, Ca, Us

Brought in as Interim Head of Marketing to enhance lead quality, close rates, and establish a path to consistent, predictable growth in preparation for an acquisition.Spearheaded demand generation strategy, content engine, event management, and sales-marketing alignment, driving record sales growth.Led multiple tradeshow activations end-to-end, from strategic planning and vendor management to day-of execution and performance reporting.Collaborated with revenue leaders and partners on event activations, tying efforts to the full marketing flywheel.Slashed unqualified leads from nearly 80% in 2023 to just 20% in Q1 2024. Boosted the MQLs to Deals Closed Ratio to 23.5%, up from 6.95% in 2023, while cutting the budget by 30%. These efforts drove a 27.6% sales increase within the first 90 days, culminating in Shop-Ware's best-ever sales quarter.

Baltimore, Maryland, Us

Provided strategic counsel to clients such as Microsoft, Hilton, Centrify, TEKsystems, Ingram Micro, MobileIron (acquired by Ivanti), iDaptive (acquired by CyberArk) and PG&E.Led multi-channel campaigns, collaborating with experts in automation, data, SEO, UX/UI, media, social media, and creative design.Conducted research for insights on competition, opportunities, personas, and customer journeys.Developed brand messaging and distribution strategies for campaign creative.Created demand gen, content, and sales enablement plans for customer acquisition and retention.Notable achievements include:30% increase in MQLs for Hilton Grand Vacations through a tailored demand gen and content strategy.Exceeding all KPIs for TEKsystems, generating over 2,000 qualified leads for multi-million dollar global service contracts below the target CPA of $500.Winning three MUSE Creative Awards, including a Gold award for Brand Identity in 2019, for the rebrand go-to-market strategy for MobileIron.

Fort Lauderdale, Fl, Us

Recruited by a former supervisor to lead agency reorganization, implementing project management, client services, and quality assurance departments.Developed departmental processes and hired/trained teams for project management, client service, and QA, overseeing software, website, and digital marketing projects.Led strategy and execution for client campaigns, including digital marketing strategies, message development, and creative direction.Provided strategic counsel to local SMBs and technology start-ups.Utilized Tableau to analyze customer data, develop personas, and identify opportunities for acquisition, up-sell, and retention strategies.

Las Vegas, Nevada, Us

Served as a lead strategist and project director working with a variety of cross-functional teams to produce integrated branding, growth, and retention campaigns for a variety of local and Fortune 500 clients, including DaVita Medical Group, Humana, Ascension Health System, Nevada Division of Insurance, and University of New Mexico Medical Group.Led cross-functional teams to produce integrated branding, growth, and retention campaigns for clients like DaVita Medical Group, Humana, Ascension Health System, Nevada Division of Insurance, and University of New Mexico Medical Group.Oversaw digital marketing, website development, media planning, creative design, social media, and PR projects.Managed Medicare Open Enrollment campaigns for DaVita Medical Group with annual budgets up to $5M, driving consistent Y/O/Y growth of 4k+ net new MA patients for Healthcare Partners Nevada.Earned top recognition, including four PRSA-LV Pinnacle Awards, one AAF-LV Gold ADDY Award, and one PR News Icon Award Honorable Mention.

Las Vegas, Nevada, Us

Scottsdale, Arizona, Us

Successfully lead project management of nine new market launches and two acquisitions including 944's entry into the Los Angeles, Las Vegas, San Francisco, Atlanta, and Miami markets.Supervised a team of up to ten City Managers responsible for operations of 944’s regional office locations, including local marketing, PR, social media, and event production.Worked directly with CEO on development and implementation of business strategy, corporate communication and investor relations.Served as a member of the executive leadership team from 2005 to 2011.Founded in 2001, 944 Media specializes media, events and experiential marketing experiences engaging the 21- to 38-year-old demographic. 944’s flagship product, 944 Magazine had a controlled circulation of 320,000 copies monthly in ten major media markets and fully audited by Verified Audit Circulation (VAC).

Scottsdale, Arizona, Us

Scottsdale, Arizona, Us