Deedee Gordon Email & Phone Number

DeeDee Gordon is a recognized expert in macro trends, consumer behavior and disruptive innovation with over 20 years of studies, publications, entrepreneurial projects and client engagements. Her clients span a wide range of industries, and include globally recognized leaders like Porsche, Disney, PepsiCo, Bayer AG, Nike, A24, and Sundance Institute. DeeDee’s process for criteria-based trend identification separates signal from noise, and her techniques for visualizing future scenarios provide detailed inputs for opportunity framing and concept development.In the 1990s, DeeDee created The L Report, the first publication to track trend diffusion in youth culture. She also founded Look-Look, the first online platform that let people report on their own culture. Look-Look evolved into a custom marketing agency and the first user-generated arts magazine. Both are now academic case studies.Recognizing a need for precision and respondent quality in the nascent online research industry, DeeDee founded the-Collaboratory, a personally vetted online database of consumers, mavens and experts that provides input for a broad range of diverse projects.She was also Innovation President of Sterling Brands, an award-winning branding and design agency, where she published On The Future, a trends report of potential future products and services. Pulling together learning and discoveries across these diverse experiences, DeeDee developed a proprietary, integrated system that combines her behavioral insights, trends identification and future visualization skills in a single discipline: Applied Futures Thinking™.DeeDee’s latest endeavor, The Gordon Co, is a bold new approach to the full-service agency model that prioritizes strategic clarity as well as future vision—streamlined for a new era, imbued with the wisdom of seasoned partners, capable of researching, strategizing, planning and executing—all with a lean, dedicated, multitalented team. The-Collaboratory still plays a key role in understanding consumers, while a vast network of experts, specialized researchers and experienced creatives often collaborate on project execution. Capabilities span every aspect of branding, from high-level strategy to product development and communication campaigns.DeeDee’s work is featured in many articles, textbooks and case studies, and in a broad range of media, like Fast Company, Vogue, The New Yorker, Time Magazine, The New York Times, NPR, PBS Frontline and Malcolm Gladwell’s The Tipping Point.

Listed skills include Digital Marketing, Marketing Research, Brand Architecture, Creative Direction, and 31 others.