DeeDee Gordon is a recognized expert in macro trends, consumer behavior and disruptive innovation with over 20 years of studies, publications, entrepreneurial projects and client engagements. Her clients span a wide range of industries, and include globally recognized leaders like Porsche, Disney, PepsiCo, Bayer AG, Nike, A24, and Sundance Institute. DeeDee’s process for criteria-based trend identification separates signal from noise, and her techniques for visualizing future scenarios provide detailed inputs for opportunity framing and concept development.In the 1990s, DeeDee created The L Report, the first publication to track trend diffusion in youth culture. She also founded Look-Look, the first online platform that let people report on their own culture. Look-Look evolved into a custom marketing agency and the first user-generated arts magazine. Both are now academic case studies.Recognizing a need for precision and respondent quality in the nascent online research industry, DeeDee founded the-Collaboratory, a personally vetted online database of consumers, mavens and experts that provides input for a broad range of diverse projects.She was also Innovation President of Sterling Brands, an award-winning branding and design agency, where she published On The Future, a trends report of potential future products and services. Pulling together learning and discoveries across these diverse experiences, DeeDee developed a proprietary, integrated system that combines her behavioral insights, trends identification and future visualization skills in a single discipline: Applied Futures Thinking™.DeeDee’s latest endeavor, The Gordon Co, is a bold new approach to the full-service agency model that prioritizes strategic clarity as well as future vision—streamlined for a new era, imbued with the wisdom of seasoned partners, capable of researching, strategizing, planning and executing—all with a lean, dedicated, multitalented team. The-Collaboratory still plays a key role in understanding consumers, while a vast network of experts, specialized researchers and experienced creatives often collaborate on project execution. Capabilities span every aspect of branding, from high-level strategy to product development and communication campaigns.DeeDee’s work is featured in many articles, textbooks and case studies, and in a broad range of media, like Fast Company, Vogue, The New Yorker, Time Magazine, The New York Times, NPR, PBS Frontline and Malcolm Gladwell’s The Tipping Point.