Dee Dee Balogh Email and Phone Number

-Squad lead owning paid and owned omni-channel media strategy-Led reinvestment of Print to Digital ROTO dollars which influenced the long-term shift; digital heavy up proven ROI 1.5-2x over Print-Launched myWalgreens (reinvested loyalty program) through a 360-plan, led by 1st party custom audiences and personalized messages to influence migration-Partner with Brand Marketing, agency & activation teams to translate business objectives into data-led executions-Track in-flight… Show more -Squad lead owning paid and owned omni-channel media strategy-Led reinvestment of Print to Digital ROTO dollars which influenced the long-term shift; digital heavy up proven ROI 1.5-2x over Print-Launched myWalgreens (reinvested loyalty program) through a 360-plan, led by 1st party custom audiences and personalized messages to influence migration-Partner with Brand Marketing, agency & activation teams to translate business objectives into data-led executions-Track in-flight media performance/ROI, identifying real-time optimizations against sales drivers Show less

Digitas is a top global marketing and technology agency, with an emphasis on digitalPromoted from Senior Content Associate to Content Manager within a year. As a content manager, I develop co-branded content executions for clients, partnering with premium publishers:-Plan and execute digital co-branded content and influencer campaigns-Collaborate across several brands while partnering with media and strategy teams to determine role of content within overall marketing… Show more Digitas is a top global marketing and technology agency, with an emphasis on digitalPromoted from Senior Content Associate to Content Manager within a year. As a content manager, I develop co-branded content executions for clients, partnering with premium publishers:-Plan and execute digital co-branded content and influencer campaigns-Collaborate across several brands while partnering with media and strategy teams to determine role of content within overall marketing mix-Sell content ideas to client through effective story-telling -Develop relationships with premium platforms while managing the RFP process to ideate on branded content inclusive of talent and original ideas-Oversee content executions and partner with analytics to identify data-driven optimization opportunities to maximize success-Brainstorm first-to-market ideas and complete competitive audits to assist in winning new business pitches Show less

Promoted from Associate Media Planner to Media Planner, working across several large clients including: Sprint, Angie's List, Pandora Music and eBay. As a Media Planner, I focused on client objectives and identified how to best maximize advertising dollars across several digital media platforms and tactics:-Led development of digital campaigns and sold ideas through to executive level clients-Strategized, planned and executed self-serve social campaigns -Developed and evaluated RFPs… Show more Promoted from Associate Media Planner to Media Planner, working across several large clients including: Sprint, Angie's List, Pandora Music and eBay. As a Media Planner, I focused on client objectives and identified how to best maximize advertising dollars across several digital media platforms and tactics:-Led development of digital campaigns and sold ideas through to executive level clients-Strategized, planned and executed self-serve social campaigns -Developed and evaluated RFPs and partner consideration sets for full-funnel campaigns with varying KPIs-Utilized media research tools and reporting resources to aid in competitive audits, campaign development and performance optimizations Show less

• Monitors in-season results and takes action to achieve store level sales and stock plans through allocation management, inventory sales analysis, and identifying and reacting to current business trends. • Manages sku/store level inventory to maximize allocation and replenishment productivity and fulfillment. • Provides research and analysis to support the creation of the assortment matrix, buy plans and flow targets. • Supports the creation and maintenance of seasonal merchandise… Show more • Monitors in-season results and takes action to achieve store level sales and stock plans through allocation management, inventory sales analysis, and identifying and reacting to current business trends. • Manages sku/store level inventory to maximize allocation and replenishment productivity and fulfillment. • Provides research and analysis to support the creation of the assortment matrix, buy plans and flow targets. • Supports the creation and maintenance of seasonal merchandise plans. Show less

• Assisted in the ad planning process including productivity analysis of past ads, assisting Buyers in developing pagination and offers.• Coordinated weekly sales updates for the team and participated in debriefing with senior management. • Participated in vendor meetings reviewing new product and promotional programs.• Analyzed source of growth and trends within Prestige Cosmetics for 2010 and 2011, and brainstorm with senior buyers on opportunities highlighted by analysis

• Generated market share reports from +350 stores’ sales to analyze trends in excelling markets.• Analyzed feedback from stores and consumers to effectively cater trainings.• Coordinated and attended trainings between vendors and store districts.• Participated in training DVD launching new products for a top-selling vendor.