• Lead, manage, and execute CAPIO award-winning social media strategy and platforms.• Increased Instagram following by 400% and published 12 "viral" reels since hiring.• Develop and design print and digital marketing materials, including flyers, brochures, multimedia presentations, and social media graphics.• Capture video and photography content required for public information and other District initiatives • Draft internal and external communications to support district-wide messaging.• Publish web updates.• Provide support with event coordination, set up, and live media coverage.• Collaborate with District leadership and staff on media projects.• Report biweekly and monthly social media and web performance metrics.• Provide exceptional customer service across digital platforms and social media channels.

• Managed school district social media platforms, editorial calendars, and website.• Developed digital marketing campaign strategies for district initiatives, programs and events.• Found newsworthy or educational opportunities across 40 school sites to produce into engaging media or story content.• Designed and reviewed flyers, brochures, booklets, and all other branded print products and digital graphics.• Wrote internal and external communication messaging, including press releases.• Trained department and school site administration on social media and website best practices.• Supervised and trained student interns during the annual District internship program.• Helped coordinate both internal and public community events.• Developed presentations using branded templates.• Assisted in the rebranding of MVUSD with a new logo, official colors, fonts, and design templates. • Developed branded Facebook video series, “Shine Brighter,” garnering over 20k views (3 episodes).• Developed branded Instagram video series, "60 Second Sessions with Valedictorians," leading to significant increase in followers and 70k cross-platform views (16 episodes).

• Managed social media of international bridal designer client accounts.• Planned monthly editorial calendars for content sharing on Instagram.• Created and executed social content that follows each client’s unique brand voice and design style. • Wrote wedding blogs for bridal designers highlighting real brides, ceremonies and receptions.• Strategized and pinned branded Pinterest boards.

• Promoted to managerial position after demonstrating exemplary performance in digital strategy, storytelling, and readership goals. • Grew Facebook following by 150% to 60k followers and Instagram following by 500% – a total of 11k.• Lead team of seven web producers in the packaging, programming, and promotion of newsroom content via website, social media, and print platforms.• Coached newsroom on creating mobile-friendly content, google trends, and winning at SEO.• Reported daily analytics to learn consumer readership trends and strategize follow up news content.• Collaborated with "iSun" Investigative Reporting Team to produce award-winning, digitally optimized, web long-form news stories.• Led social media strategy and campaign for the regional USA TODAY Network collaborative series, "Weed in America."• Guided Food Reporter as an Editor to generate engaging, audience-focused stories and videos.

• Managed company social media platforms and digital engagement efforts. • Planned and executed promotional content strategies and campaigns to reach max market readership and story impact for digital audiences. • Pioneered the practice of writing and publishing short, "buzz-worthy" listicles under the entertainment section.• Assisted with coordination of community events to increase readership engagement.• Trained and guided newsroom and USA TODAY western regional sites in the current trends and best practices to create mobile-friendly, shareable content.• Produced video and designed branded graphics and memes for social sharing and story art.

• Increased company Instagram following to over 1k – a 400% increase.• Assisted Marketing Director in planning, implementation, and distribution of all marketing strategies and materials. • Researched, collected, and organized all media press on festival for end-of-fest packages dedicated to filmmakers and distributors.• Produced photo and design content to promote event ticket sales.

• Garnered over 320k views on YouTube via produced video campaigns.• Co-produced and fully-edited episodes of popular YouTube video series, “World of Dance Weekly” featuring renowned YouTube dance personalities.• Executed assigned digital content across company social media channels to promote upcoming events.• Handled live event coverage via Twitter and Instagram.