Badger is a family business making certified organic and truly natural skin care products. We blend organic plant extracts with beeswax and minerals to make healing balms, safe mineral sunscreens, skin moisturizers, and other personal care products that work, smell, and feel great. Our chemical-free organic sunscreens are highly rated for their safety and efficacy and have established Badger as a leader in natural cosmetics.

Responsible for generating and coordinating content for organization’s annual report and quarterly donor/alumni newsletter — while managing the marketing, strategic development, promotional and fulfillment aspects of all corporate partnerships — with the goal of creating highly-motivated, long-term corporate supporters. Duties also included planning, budgeting, executing, promoting and documenting major, large-scale employee volunteer service events for corporations such as Southwest Airlines, ARAMARK, Dr Pepper Snapple Group, Nestlé Waters North America, Domtar, American Water, Home Depot Foundation, and Union Bank. Successfully led a team in executing the Conservation in Action Tour, a half-million dollar initiative celebrating the 40th anniversary of Southwest Airlines. The Conservation in Action Tour took Southwest’s and SCA’s commitment to volunteerism and passion for conservation on the road — literally! A crew of seven young people traveled from coast to coast in a custom-designed biodiesel RV and, with the aid of Southwest employees and others, conducted 40 conservation service projects in 25 cities across the country — from Dallas to Detroit, and Los Angeles to DC.

Senior writer charged with developing compelling, response-generating copy targeted at various audiences within the educational marketplace. Daily activities include content development for one- and two-day seminars, national conferences, company web site, and sales collateral materials for customized in-service events. Also responsible for print ads, targeted mailings, and e-marketing campaigns.

Manage the marketing department, supervising a full-time creative staff and freelance resources; develop and implement annual marketing plan, plus advertising plans for custom campaigns and corporate events; responsible for working with company principals to develop new television commercials, coordinating cable and network television contracts, as well as radio advertising; deliver large-scale corporate and office-level postcard, flyer and brochure campaigns for upscale properties, direct mail acquisition and relationship marketing efforts; provide comprehensive public relations services; oversee development and updates to the company Web site, masiello.com.

Provided full spectrum of public relations services to amplify the Baudelaire brand, including product placement in major retail, consumer and industry publications.

Provided a spectrum of public relations services, including research and drafting of press releases; participated in day-to-day client contact and activity reporting; created press kit materials, newsletter copy, program proposals and budgets, surveys and formal customer correspondence. Clients included Stonyfield Farm, Annie’s Homegrown, Investors’ Circle and Odwalla/Samantha. Built editorial calendar and press database for easy dissemination of press releases and timely news for all clients. Conducted proactive outreach to trade, consumer, and business press for all clients to ensure maximum coverage. Wrote press kit materials, including corporate backgrounders, biographies, and mission statements for clients as needed.

Managed day-to-day press inquiries for nationally recognized and distributed yogurt manufacturer, reporting directly to the Vice President of Consumer Relations. Identified proactive pitch ideas on an on-going basis; worked in a four-person internal Community Relations department and managed the communications assistant; developed and implemented announcement strategies; drafted new product releases and new company initiative announcements; ghosted byline articles for President and CEO. Planned, budgeted and coordinated activities for several new product launches and brand-building events targeted at key media and/or consumers. Conducted proactive outreach and developed relationships with top-tier press in consumer, business and trade channels to ensure maximum recognition and coverage.

Managed all phases of marketing communications, including design and production of collateral materials, organization and attendance at major trade shows, while supporting external public relations agency. Worked with an outside vendor to design corporate web site. Populated all aspects of press relations and press announcements for startup. Managed and maintained all content on external web site. Performed market research in support of company business development using the internet, LexisNexis and reports published by various industry analyst groups. Managed the writing and disseminating of all press releases, as well as interaction with targeted members of the networking trade press.

Managed all press relations for clients in the high-technology industry. Clients included: GTE Internetworking, a leading ISP; Corporate Software & Technology, a major software reseller and technology services provider; and Intertek Testing Services, a global testing and certification organization. Provided account management through day-to-day contact with clients and internal teams on various activities and projects. Identified proactive pitch ideas on an on-going basis; worked with internal teams to counsel, develop and implement announcement strategies; drafted press announcements, and worked with clients on edits and approvals to ensure timely release. In addition to developing and driving programs articulated in each client's communications plan, also responsible for establishing and maintaining strong relationships with targeted press and analysts to ensure maximum recognition and coverage.

Managed all external and internal company communications, reporting directly to the chair and CEO of the company. Generated all press releases and pursued editorial opportunities with targeted trade publications. Tracked company media coverage and competitor coverage. Developed and maintained editorial opportunities and all speaking engagements for CEO and officers of the company. Developed, approved and supervised all printed corporate materials (to ensure strong corporate identity), including alternate advertising pieces used by product management, and classifieds and printed recruiting materials for human resources. Wrote and published company newsletter. Managed and maintained all aspects of company corporate giving program — administering annual donations and developing and coordinating employee involvement in community events.