Managing a team of in-house designers, photographers, and freelancersDefining and maintaining the brand identity and visual languageOverseeing the creation of packaging designsDirecting the visual design and optimization of website content, including product pages, landingpages, and promotional materialsMonitoring in-house studio project workflows and managing resources

Responsible for concept development and launch of seasonal campaigns, special projects and collaborations.Direct and execute 360 brand campaign for the Vineyard Vines x Kentucky Derby collaboration.On-location art direction for seasonal photography.Art direction and design for direct mail catalogs.Edit and create motion graphics, animations and videos for social, web, and out of home advertising.Design and deliver digital assets for brand emails, homepage, landing pages, and content pages.Partner with visual team to provide concepts and creative assets for 3D activations and retail.

Managed a creative and content team of 40+ employees.Responsible for all creative direction and execution of assets across multiple brands, including Bed Bath & Beyond, Buy Buy Baby, and all owned brands, focusing on innovation and brand consistency across customer touchpoints.Directed external agencies for television and CCTV campaigns, maintaining consistent brand voice and tone.Partnered with cross-functional teams to establish campaign creative strategies and content development, driving brand narratives that resonate with targeted audiences.Fostered a team culture of continuous learning and innovation, inspiring creativity, and driving strong productivity.Received multiple company awards and recognition for exceptional performance.

Managed a brand creative services team, overseeing branding and identity development across brand segments.Concepted and delivered seasonal brand campaigns, setting the tone for look and feel across brand channels, including retail, catalog, web, social media, and product.Created videos, motion graphics, and animations in support of in-store video, paid and organic social media, and advertising.Directed photo and video both on-set and on-location.Responsible for all on-product marketing, including labels, patches, hang tags and trim.Directed retail, brand activations, and pop-ups, including environments, window displays and store signs.

Established and managed an in-house art department, ensuring consistent brand image across all platforms.Directed external agency to develop new brand standards, including logo evolution, typography, color, photography direction, and style standards contributing to a compelling brand identity.Directed stylists, set designers, graphic designers, and copywriters to deliver high-quality creative outputs.Provided art direction on-lacation for lifestyle photography and video. Produced and directed poduct photography in-studio for both PDP and laydown photo styles.

• Responsible for development of seasonal concept creative• Manage concept and execution of photography, 2D marketing and 3D displays• Develop on-product marketing, packaging and branded collateral• Create pinnacle brand expressions for flagship and specialty locations• Design custom marketing materials for new and international markets• Conceptualize branding and retail experience for new product lines

Developed industry leading graphic communications for retail & wholesale environments, including in-store marketing, packaging, navigation and other visual collateral. Created design standards for new retail concepts, including custom artwork, materials, sign hardware, and fixtures.Executed comprehensive style guides for all store segments, including flagship, mainline, neighborhood, big-box, and outlet stores globally.Managed and directed graphic design team (4 direct reports) and freelance artists, both globally and regionally.Crafted detailed seasonal guides, tailored by region, for stores to succesfully dress and set the retail floor, including mannequin styling, custom displays, windows, and signage.Managed domestic production of printed signs, custom props and unique display elements for US stores.

Concept, development and execution of retail and window displays for Levi's stores.

• Responsible for the concept and development of seasonal marketing creative• Create compelling in-store displays and environments• Conceptualize and art direct photoshoots including production, set design and decoration• Foster strong relationships with merchants and business partners to effectively react to business needs and goals

Managed creative services team of 6, including art directors, graphic designers, and production coordinators.Responsible for concept and development of seasonal creative.Directed and supported licensees and accounts, including product design and graphics support. Spearheaded print and outdoor advertising and all branded media, including look books, shopping bags, in-store signage, window banners, marketing mailers, product guides, hang tags, and more.Responsible for hiring and directing advertising and creative agencies.

• Designed logos, squadron patches, certificates, posters, murals, portraits, and other original artwork for base command staff• Implemented training for new personnel regarding computers, plotters, networks, and software• Set up and maintained base presentations, including PowerPoint with LCD projectors and video teleconferencing