張鈞媛Deejay Chang Email & Phone Number

∎ Product Management- Led the planning and management of the OppayLater (Buy Now Pay Later) product, developing a comprehensive Product Roadmap covering transactions, billing, and risk control to drive business growth. Achieved a 29% GMV increase from 2023 to 2024.-Established the product development process and system, efficiently coordinating limited IT resources. Led the project management team to deliver 22 critical systems/functions for BNPL within 18 months during the startup phase.∎ Product Operation- Developed and operated the BNPL transaction system, optimize key features such as the member registration process and removing checkout restrictions. This led to doubling member growth and increasing the checkout conversion rate to 60%.- Ensured compliance with BNPL regulations by developing an independent billing system, separate from telecom billing. Collaborated with stakeholders to address accounting, operational, and customer service issues.∎ Cross-functional Project Management- Led the Delinquent Restriction Project, integrating overdue data from DCB and BNPL. Implemented service suspension for any overdue accounts, significantly reducing the company's overall delinquency risk.- Payment Reminder Optimization: Analyzed user behavior to enhance billing access within the TWM App, resulting in a significant increase in payment rates and a reduction in the delinquency rate by approximately 4%.∎ Business Development- Collaborated with four major convenience store chains in Taiwan, managing contract negotiations and payment system integrations.- Partnered with JKOPAY and IPASS MONEY, coordinating internal resources to facilitate collaborations that maximize benefits for both internal and external stakeholders.- Created the OppayLater business development pitch deck, analyzing competitor and potential merchant data, while driving efforts to onboard new merchants.

∎ Cross-functional project management:- Led the product, content, and market team to be on the same page by aligning the operation goal and TA- Launch a new course content & new product function - app coupon∎ Business corporation project management: - Planned the marketing project with the external team- Integrated the resources of the internal team to launch the new MVP product- Won The 8th TWBC Marketing Competition - 1st Place∎ Course Planning: - Empathized the product TA's needs, planned the course with teachers, and arranged the project schedule- Launched the MVP course to run user research and optimize a more suitable curriculum∎ Product Marketing: - Acquisition: collaborating with course teachers- Activation and Retention: matched with the event - Dancing with teachers online- Referral: posted the homework on Instagram- Revenue: let the user subscribe to the app after feeling the value

∎ Overseas Website project management: - Cross-departmental cooperation with operation/ engineer/ design team to plan and build a website by Shopify- Master the progress with WBS to accomplish the project- Run the website successfully in Australia∎ Operation Management: - Build a Cross Border Brand from 0- Planned the product's annual operation, prices, and sales workflow- Arranged the consumer service and shipping issues- Ensure the product was open for sale in Australia∎ Collaborate with cross-border influencers:- Creating an impressive press kit- Negotiated online and collaborated successfully with 10+ local KOL in two months

台灣 Kaohsiung City 前鎮區

∎ Project Management: - Analyzed the situation of the app by communicating fully with the client- Making the most effective use of resources- Growing over 10,000 APP Users within half a year∎ Word of Mouth Marketing:Planned and wrote the copy, which brought 1046 App downloads in 4 days

台灣 Taipei City 台北

∎ Operation Management: - Planned the product sales, ads strategy, and managed the consumer service, platform cooperation matters- Let the company's revenue triple within half a year∎ Campaign Schedule Planning: - Through the incentive of gifts, increased willingness to purchase peripheral products & sales mix- Increase the Average Selling Price by more than 32%- Achieved a performance of breaking one million in two weeks ∎ Advertising:-3C product: Achieved over ten thousand interactions with FB posts, and thousands of orders in a single month-Pets product: Single-month performance broke 3 million; Return On AD Spending 7.57

台灣 Taipei City 台北

∎ E-commerce Funnel: - Build a growth marketing funnel with appropriate resources- Accumulated more than two thousand subscribers within half a year∎ Teamwork:- Led our interns in completing different marketing projectsex. Shoot the commercial video, collaborate with bloggers, and plan brand cooperation

台灣 Taipei City 台北

∎ Brand Building：Built the website , operated FB fan page, advertised , managed operation∎ Business Development：Cooperated with 4 cafes to sell desserts in Taipei