Deeksha Rajani Email & Phone Number

India

Paris, Île-De-France, France

New Delhi Area, India

• Led the Buying & Merchandising as a Sr Category Manager• Led Business Development with beauty brands from South Korea, Germany, China, Japan, Turkey, USA, Spain, France and Israel • Managed the launch of the first offline beauty retail store; concept, strategy, merchandising, designing of store• Led the conceptulisation and planning of the launch of a private label (deferred launch to next year)

New Delhi Area, India

• Led Business Development and generated over 300 new clients for the Corporate Gifting vertical.• Evaluated Product lines, Pricing & Packaging for the vertical.• Set up the vertical as a separate business stream from Institutional Business• Repositioned Corporate Gifting as a growth segment.• Worked on the conceptualisations of Marketing Campaigns for the brand.• Researched and created a competitor analysis report that assisted inunderstanding how we indexed (over / under) across categories and price points. This aided the brand to analyse entry and exit strategies of products in the Skin, Hair, Gifting categories.• Initiated from concept to implementation, the launch of the Gift Card project. Conducted the market research and handed over the project to the Marketing Team.• Implemented marketing & alliance strategies which resulted in growth of customer base from Mid Segment to HNIs.

New Delhi Area, India

• Organised India’s first crowd sourced photoshoot which saw participation from 50+ brands. This 3 day event saw a surge in footfall by 150,000 and sales by 5% per day.• Worked closely with brands present in the mall to define sales projections for the month or quarter through innovative in store / in mall activations. • Curated the in-mall magazine ‘City Walker’ which acted as a catalyst to retain existing customers, attract new customer audience, boost in-mall and in-store footfall, increase sales throughput for each brand present in the mall while also being a fashion guide for customers looking for the latest trends.• Curated exclusive in-store events for the brands to increase walk-ins and sales that generated a revenue pipeline of ₹50,00,000 in 8 months.

Noida Area, India

• Co created from Concept to execution, India's first Online luxury marketplace titled 'Anasa'.• Responsible for business development and on-boarding of merchants, both domestic and international. Successfully on-boarded approximately 100 brands across categories as part of the launch product.• Supported the tech team for creative design (UI / UX) for the launch of the tech product. Worked in tandem with tech designers to get this off the ground.• Initiated discussion on JV partnerships with Richemont and Kering. Discussions with LVMH were initiated.

New Delhi Area, India

• Researched new global trends that could be reinterpreted for the Indian market and presented in each issues for the Magazine.• Researched and curated the best picked trends to deliver cutting edge Fashion, Jewellery, and Lifestyle to our readership.• Responsible for the growth of the Jewellery, Women's Fashion & Men's Fashion sections.• Organised and managed the magazine's first Paris Couture cover (March, 2015) in the capacity of a stylist.• Partnered with brands such as Gemfields, Schwarzkopf and BVLGARI for advertorials which created a revenue stream for the magazine.

Gurgaon, India

• Succeeded in initiating relationships with corporates such as Fabindia, Perfetti Van Melle, Yum Brands, to name a few for Summer & Final placements of Business school students.• Built avenues for corporate training workshops.• Assisted with Digital Marketing of the brand.

New Delhi Area, India

Interned in the Design&Communication Department and created brochures and marketing write ups for company products.

New Delhi Area, India

Wrote published articles for 3 sections:1. Beauty2. Fashion3. Spa

New Delhi Area, India

Internship conducted under the Managing Director of the Company.Assisted on a project along with the Harvard Business School students.

Master Of Business Administration - Mba, Luxury Brand Management

Pursued a full time MBA with a focus on Luxury Management from ESSEC Business School, in Paris, France with a key focus on varied sectors.

Master Of Business Administration - Mba, Marketing

Pursued a Post Graduate Degree from ISB in the field of business and management. The name of the program is the Post Graduate Programme.

Executive Program, Corporate Entrepreneurship And Global Strategy

Ba (Hons), Sociology

Activities and Societies: Debating Team, Core Committee MemberPursued a BA(Hons) in Sociology.

Diploma, Liberal Education

Activities and Societies: Started the 'on campus jobs' trend in 2008, worked as a Student Assistant to the Dean of the Undergraduate.

Isc, Humanities/Humanistic Studies