Deeksha Reddy Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Machine Learning Engineer for Data Science Team • Implemented changes to Named Entity Recognition (NER) model increasing accuracy by 8%, resulting in improved product performance for 100+ Yext Answers clients• Created and deployed the first Japanese NER model, enabling expansion of the Yext Answers product in Japan • Applied machine learning models to marketing email datasets, resulting in data-backed recommendations for more intentional and effective email marketing practices by industry, size, and job title Data Analyst for Insights & Analytics Team • Published public COVID-19 dashboard and presentation highlighting the global impact of the pandemic across industries, enabling clients to track consumer trends (i.e. search volume, web traffic) within their vertical • Conducted in-depth client specific analyses with Yext, Google Analytics, and Google Search Console data to pinpoint and address concerns of irregularities in SEO performance• Utilized Python, SQL, and Tableau to develop and automate quarterly report with performance and adoption metrics for the Yext Listings product, highlighting areas of improvement for leadership Platform Manager for Platform Services & Operations Team • Managed 15+ high profile clients by successfully resolving 250+ complex support tickets, analyzing data quality and accuracy, and proactively providing suggestions for SEO improvement• Developed reporting in Looker for leadership to identify efficiencies and areas of improvement within Client Support; metrics included SLA adherence, client star rating, and support ticket completion rates• Coded a Python script utilizing the Yext API to eliminate duplicate locations within client accounts and provide customers key information used for marketing/expansion decisions

Cincinnati, Ohio, Us

• Tableau Platform Manager that served as the primary contact for user management, site security, and technical issues for 37+ sites and 3K+ users • Co-led migration of Tableau Dev and Prod servers to Microsoft Azure increasing speed and scalability of servers • Implemented a daily Tableau backup storage process using Azure Blob Storage improving reliability of the tool • Created and led monthly P&G Tableau User Group session with 60+ attendees across P&G globally to improve technical skills with the tool and highlight applications across various teams at P&G • Tested, provided feedback, and created internal documentation on new features available on Tableau and Power BI upgrades• Designed and implemented data pipeline for 1M+ rows of P&G data into Power BI using Azure Blob Storage and Azure Analysis Services • Built a versatile log analytics report in Power BI by capacity, workspace, and dashboard to unveil user behavior trends • Conducted 10 Power BI trainings to upskill P&G interns, new hires, and finance employees

Cincinnati, Ohio, Us

• Utilized HTML, CSS and JavaScript to develop single user interface to create a more cost-efficient employee travel procedure and increase overall compliance; solution projected to reduce annual booking fees by 10% • Created business case that mapped out problems, solutions, and next steps for Outlook email filter to capture out-of-agency bookings • Analyzed weekly usage and survey data of 300+ pilot users of P&G mobile travel app to ultimately recommend global expansion of the initiative

New York, New York, Us

• Increased usability of existing employee site by remodeling acquisition and divestiture playbooks in MS SharePoint • Created business and technical requirements, led weekly progress meetings, conducted market research on potential vendors, and analyzed viability of potential solutions for new internal meeting productivity mobile app• One of five teams selected to present to senior leadership marketing team and share innovative strategy to increase awareness of specific vaccines and diseases

Charlottesville, Va, Us

• Course material included advanced Excel skills, fundamental engineering basics (i.e. sketching), and MathCad• Weekly responsibilities included conducting office hours sessions and grading assignments in a timely manner

Bachelor Of Science (B.S.), Computer Science

Advanced Studies Diploma