Experienced Professional with over 8 years of expertise in Corporate Ad Sales, Key Account & Project Management, Client Servicing, Campaign Execution, and Business Development. Proven ability to drive revenue growth, deliver innovative solutions, and build strong client relationshipsThroughout my career, I have demonstrated a proven track record of delivering innovative solutions, driving revenue growth, and fostering strong client relationships. My expertise lies in developing and implementing effective integration strategies for clients across various industries, including leading brands such as Google, OLX, Apple, Reckitt Benckiser, and Samsung. In 2019, I took a career break to embrace motherhood fully, after dedicating 9 years to my professional life. During this time, I pursued my passion for social media content creation as an influencer. Within 6 months, I established a successful YouTube channel, which achieved monetization with a subscriber base of 3,000, showcasing my ability to create engaging and impactful content. I gained valuable experience in strategic content planning, video production, and analysing performance metrics to continuously enhance the channel's success. After this enriching 5-year break, I feel reinvigorated and eager to reignite my professional journey.Recognizing the rapidly evolving market landscape towards digital platforms, I have proactively equipped myself with specialized education and certifications to stay ahead of the curve. I pursued an Executive Education program in Digital and Social Media Marketing Strategy from the prestigious Indian Institute of Management, Kolkata, one of India's premier business schools. Complementing this, I have also obtained several Google certifications, including Google Measurement, Google Search Ads, and Google Analytics, as well as a Social Media Marketing certification from Hubspot Academy. These credentials have significantly enhanced my knowledge and skills in the digital and social media domains. With this comprehensive preparation, I am well-positioned to pursue my aspiration of becoming a highly proficient and successful digital marketer in the future.Fluent in English and beginner-level proficiency in French, I am passionate about leveraging my skills and experience in digital marketing to drive results and make a significant impact. Let's connect and explore opportunities to collaborate on innovative projects in the digital marketing realm.
Freelance
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Youtube Influencer, Social Media Content CreatorFreelance Nov 2020 - PresentNew Delhi, Delhi, India• Generating engaging YouTube content, driving substantial growth in subscribers and viewership.• Strategizing, producing, and optimizing high-quality videos for maximum organic reach.• Leading end-to-end video production, from ideation to strategic social media promotion.• Monetized the YouTube channel within 10 months by meeting eligibility requirements.• Collaborating with brands for authentic integration of sponsored content.• Analyzing performance metrics to optimize content strategy and maximize results.
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Live Project On Digital Marketing StrategyIndian Institute Of Management, Calcutta Apr 2023 - Jan 2024Kolkata, West Bengal, India• Led a comprehensive digital marketing strategy to drive student enrolments in Dubai; Conducted in-depth market research, competitor analysis, and audience persona development creating program differentiation.• Formulated content strategy for lead generation; crafted engaging content, refining search visibility through SEM, and integrating SEO techniques to optimize organic search results and support paid efforts.• Defined KPIs and measurement strategies for website traffic, lead generation, lead scoring, and lead segmentation, to track and optimize campaign performance. -
Manager Of SalesRadio City India Jan 2013 - Sep 2019New Delhi Area, India• Drive Revenue Generation: Proactively generated business from both existing and new clients by offering effective channel integrations. Developed and presented innovative solutions tailored to clients' needs, ensuring consistent revenue growth.• Monitor Market Share: Kept a close watch on clients' market share across all channels, leveraging this insight to gain a competitive advantage over industry rivals. Stayed informed about market trends, competitor activities, and customer preferences to devise strategies that enhance clients' market positions.• Cultivate Client Relationships: Strengthened relationships with clients and agencies through exceptional client servicing and regular visits. Exceeded client expectations by providing exceptional support and maintaining a deep understanding of their needs, resulting in delighted clients and long-term partnerships.• Promote Channel Verticals: Actively promoted various channel verticals, including digital and on-air, to clients. Effectively communicated the unique value propositions and benefits of each vertical, driving client awareness and engagement. Achieved or surpassed monthly targets by strategically aligning clients' objectives with the appropriate channel offerings.• Campaign Tracking and Branding: Kept track of upcoming campaigns across diverse media platforms and proactively created branding and advertising solutions specifically for radio. Anticipated clients' campaign requirements and develop tailored recommendations, ensuring proactive and impactful brand visibility.• Manage Major Corporate Accounts: Successfully handled major corporate accounts, including notable media spenders such as Google, OLX, Nestle, Valvoline, Airtel, Reckitt Benckiser, and others. Cultivated strong relationships with key stakeholders, delivering exceptional service and fostering long-term partnerships. -
Executive, Corporate Ad SalesTv Today Oct 2011 - Dec 2012New Delhi Area, India• Spearheaded business development, securing partnerships with advertising agencies and boosting revenue.• Delivered compelling presentations, showcasing unique network value and driving conversions.• Identified and engaged new clients through strategic market analysis, expanding the client base.• Created impactful advertising campaigns, collaborating with production for tailored content.• Built strong client relationships, ensuring excellent service and fostering long-term partnerships.• Optimized revenue through negotiation and achieved high client renewal rates.• Analyzed campaign performance, driving effectiveness and ROI.• Stayed updated on industry trends, positioning the network as a leader and providing innovative solutions. -
Business Development Executive And Client Servicing For Ad SalesMbauniverse.Com Jun 2010 - Aug 2011• Identifying and prospecting new clients for Business Development• Pitching clients for media marketing and maintaining business• Tracking market trends and establish plans and strategies to expand the customer base • Ensuring client satisfaction and overseeing that quality services is being provided by the organization.
Deeksha Tyagi Education Details
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Executive Programme In Digital & Social Media Marketing Strategy
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Marketing -
Wilsonia SchoolCommerce
Frequently Asked Questions about Deeksha Tyagi
What company does Deeksha Tyagi work for?
Deeksha Tyagi works for Freelance
What is Deeksha Tyagi's role at the current company?
Deeksha Tyagi's current role is Consultative Selling Expert | Brand Integration Specialist | Client Servicing Pro | Digital Marketing | Youtube Influencer | IIMC.
What schools did Deeksha Tyagi attend?
Deeksha Tyagi attended Indian Institute Of Management, Calcutta, Jaipuria Institute Of Management, Wilsonia School.
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Deeksha Tyagi
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