• Spearheading overall Business Development within the Professional Lighting vertical across Haryana.• Successfully acquired new business through strategic alliances with channel partners.• Generated high-quality leads contributing to business growth and maintained customer retention.• Established relationships with 50+ new influencers, leading to increased business opportunities across IT, BFSI, Automobile sectors, and other industries.• Strategically expanded the channel and customer network, resulting in more than 38% increase in annual sales.• Devised competitive strategies to enhance market share and create sustainable advantages.• Cultivated strong relationships with key customer accounts including Maruti, McDermott, Genpact, Wipro, JBM, Royal Bank of Scotland, DLF, Emaar, JLL, Archee Group, Smartworks, among others.• Monitored competitive landscape, gathered market intelligence on pricing, new products, and channels, and developed effective strategies to achieve business objectives and targets.

• Managed marketing and branding initiatives across North Zone (Delhi, Haryana, Rajasthan, and Dehradun)• Oversaw allocation and optimization of marketing budgets to enhance public outreach. • Drove new business acquisition through strategic partnerships with value partners. • Cultivated lasting partnerships with leading educational institutes, real estate developers, automobile dealerships, among others resulting in substantial growth in the zone's business volumes by 35%. • Organized specialized marketing and promotional campaigns across diverse platforms including FM radio, cab services, Delhi Metro, hoardings, traffic barricades, Indian Railways, among others to strengthen brand recognition, brand credibility and driving increased customer engagement. • Managed participation in prestigious fairs, exhibitions, and marathons, elevating Bank's brand visibility and reputation.Highlights:24.39% growth in FY 2016-17 in total business16.57% growth in FY 2015-16 in total business20.22% growth in FY 2014-15 in total business