Defining and managing brand | Conducting campaign management for marketing initiatives | Producing marketing and promotional materials | Creating content providing search engine optimisation for website | Monitoring and managing social media | Producing internal communications | Serving as media liaison | Conducting customer and market research | Overseeing outside vendors and agencies

(1) Manage and oversee the organization's e-commerce business efforts(2) Planning and execution of the marketing strategies and campaigns to promote products to online customers(3) Interacting with various e-commerce giants in promoting Indian Terrain online(4) Forecasting budget allocations to achieve the desired ROI(5) Conducting business to customer transactions through an internet website(6) Interact with the high officials on the design and implementation of website and… Show more (1) Manage and oversee the organization's e-commerce business efforts(2) Planning and execution of the marketing strategies and campaigns to promote products to online customers(3) Interacting with various e-commerce giants in promoting Indian Terrain online(4) Forecasting budget allocations to achieve the desired ROI(5) Conducting business to customer transactions through an internet website(6) Interact with the high officials on the design and implementation of website and e-commerce marketing plans(7) Prepare and demonstrate presentations of various marketing strategies(8) Cooperate with the web developers to make necessary changes in the website Show less

Core Competencies and KRA's include,Web Analytics-----------------Monitoring and reporting website performance, creating custom dashboards, analysing user journey’s, setting up goals, understanding drop offs and tracking events through Google AnalyticsSearch Engine Optimisation--------------------------------(1) To audit, recommend, optimise, monitor and generate monthly reports on improvements in terms of traffic, keyword rankings and website performance… Show more Core Competencies and KRA's include,Web Analytics-----------------Monitoring and reporting website performance, creating custom dashboards, analysing user journey’s, setting up goals, understanding drop offs and tracking events through Google AnalyticsSearch Engine Optimisation--------------------------------(1) To audit, recommend, optimise, monitor and generate monthly reports on improvements in terms of traffic, keyword rankings and website performance. (2) Managing entire cycle of on page and off page SEO activitiesSocial Media Marketing---------------------------Creating and developing social media channels including content ideation, graphic creation and managing interactions in all social media handlesMarket & Competition Analysis-----------------------------------(1)Assessment of strengths and weaknesses of current and potential competitors(2)Understanding current market trend and scope of audience acquisition(3)Handling client’s online reputation management Show less

Brand Awareness and Promotions---------------------------------------(1)Managing and Implementing brand, product and service related campaigns to improve brand awareness(2) Strategic roles involve in handling, positioning, building brand and other related promotional activities through social media handles(3) Tactical roles involve in coordinating with various teams from creation to delivery of various marketing collateral's like brochures, case studies and white papers on time… Show more Brand Awareness and Promotions---------------------------------------(1)Managing and Implementing brand, product and service related campaigns to improve brand awareness(2) Strategic roles involve in handling, positioning, building brand and other related promotional activities through social media handles(3) Tactical roles involve in coordinating with various teams from creation to delivery of various marketing collateral's like brochures, case studies and white papers on time and make sure to deliver these to international events happening in London and FrankfurtCRM Management and Reporting--------------------------------------(1) Managing Zoho CRM for internal sales force(2) Analysing revenue from various sales teams across different geographies and business verticals and keep top management informed about key metrics(3) Generating timely sales and revenue reports for top management review Show less

Lead Generation for Business Development-------------------------------------------------(1) Research for potential prospects followed by qualifying and cold calling to provide quality leads for new business acquisitions(2) Understanding requirement of the potential client through cold calling (UK Market) and forwarding new sales leads(3) Running mass email campaigns through mail chimp for lead generationSocial Media Marketing----------------------------(1)… Show more Lead Generation for Business Development-------------------------------------------------(1) Research for potential prospects followed by qualifying and cold calling to provide quality leads for new business acquisitions(2) Understanding requirement of the potential client through cold calling (UK Market) and forwarding new sales leads(3) Running mass email campaigns through mail chimp for lead generationSocial Media Marketing----------------------------(1) Creating and developing social media channels including content ideation, graphic creation and managing interactions in all social media handles(2) Driving traffic by creating social media groups in LinkedIn and Facebook with interesting content and discussions(3) Creating Facebook events and inviting users to attend the events happening in London and Frankfurt Show less