- Developed comprehensive marketing strategy with branding and identity for Bubit Pvt. Ltd.including logo design and visual assets. Created visually appealingand memorable brand identity that effectively communicated the brand's value and target audience.- Conceptualized anddesigned an immersivecreative spacefor teens atSPOT, Bengaluru, fostering industry experiences,community engagement and entrepreneurship.- Developed innovative and interactive design experiences to inspire young people.- Created engaging and visually appealing social media content for Bangalore International Airport -Terminal 2 -100 Days of T2. to effectively communicate the campaign's message and attract audience attention.- Handled content for several social media accounts across different industries and sectors like education, real estate, child development, fashion & lifestyle.

Oversaw all creative aspects of the company, including brand development and content creation for home brand along with eight additional client projects. My role was to drive creative and innovation friendly environment that nurtures ideas and solutions that are tangible and value add to the company's efforts in making 'Social Impact' be impactful and to expand the most critical resource- Talent & Manpower.- My role involves listening to stories of people and places, understanding the space for opportunities in areas - Livelihood , Healthcare, Education and Technology for Good space , recognising problem statements , pulling out challenging stories, finding opportunities to fill gaps and coming up with unique solutions and ideas, sharing it with my team to collaboratively work in pushing Social Impact Movement forward using interesting communication strategy that yield benefits for everyone.- As Chief Ideas Officer at Pangolin, spearheaded creative initiatives in social impact within Livelihood & Health by identifying challenges and crafting unique solutions.- Collaborated with teams to develop branding and marketing concepts for campaigns and client communications resulting in increased brand recognition.- Led communication strategy development through creative briefs, idea sessions, process visualization, timeline management, and budgeting for seamless execution.

Managed 70+ sales staff across ~21 retail stores to develop & formulate targets for the sales force and execute marketing strategies to deliver 10% increase in sales year over year. Brands include Tommy Hilfiger, US Polo, Louis Philippe, Soch, Manyavar, Peter England, Planet Fashion, and FC Kids.- Led marketing communications efforts and served as a channel liaison between franchisees and the brand to bridge the gaps.- Managed promotional campaigns, loyalty programs, created design collaterals, and coordinated ATL Brand Ad Campaigns during sales periods- Oversaw recruitment processes to ensure a skilled workforce and implemented strategies to motivate and retain employees.

Oversaw creative process, contributing artistic talents and visual storytelling abilities to create engaging and impactful visuals across various mediums such as print, digital, advertising, branding, and more under the mentorship of Mr. Suresh Seetharaman - Ex Mccain Group - Creative Head - Asia., Founder @ Liquid Comics & Creative Works.- Translating abstract ideas and concepts into visual elements such as sketches, storyboards, mood boards, or digital mock-ups through drafts and preliminary designs to explore different visual approaches.- Refining and developing the design further, paying attention to details such as color schemes, typography, composition, and visual hierarchy to ensure that the design aligns with the brand identity, project goals, and target audience.- Collaborating closely with other members of the creative team, including graphic designers, copywriters, illustrators, and animators, to integrate visual elements seamlessly into the overall project. --- Receive feedback from clients or stakeholders and incorporate necessary revisions iterate on the work based on feedback to achieve the desired outcome and meet project requirements.

As a member of the Sales and Marketing Team, I spearheaded the management of the Pepsi Brand - Beverage distribution channel in the Koramangala & Electronic City Area. My primary focus revolved around Business Development, encompassing the acquisition of new business accounts and successfully converting customers from competitors.- Led processes with business objectives to optimize sales efficiency and minimize operational inefficiencies in a Pepsi distribution channel based out of Electronic City.- Continuously monitored performance metrics to identify root causes for disparities and developed data-driven decision-making, reporting, analysis, and insights to enhance understanding of sales performance, foster cross-functional alignment in order to empower sales team and enhance customer satisfaction. - Monitor KPIs and sales metrics to offer insights and recommendations for improving sales performance and uncovering growth opportunities - new account conversions in Koramangala Area.