Deepa "Dee" Kumar Email & Phone Number

Redmond, Washington, Us

Irvine, Ca, Us

Seattle, Wa, Us

Building SaaS solutions on AWS

San Francisco, California, Us

San Francisco, Ca, Us

Cloud Native Computing

San Francisco, California, Us

Redwood City, California, Us

Global lead for the GTM of the cloud service provider vertical responsible for market development, positioning, vertical segmentation, marketing strategy, planning, field marketing, sales enablement and building account based strategies to win top 50 ISV, SaaS, IaaS, PaaS, wireline and wireless services including IOT platform with top tier partners.Defined content strategy and interconnection roadmap for using interconnection as a tool targeting service providers and enterprises. Includes working with key functions across Equinix to deliver customer segmentation, TAM (addressable markets), package value propositions, sales tools, messaging based on key cloud service provider use cases.Delivered strategic and prioritized targets, top 25 partner based account marketing plans, sales enablement and content programs for SaaS, IaaS, PaaS and MSP cloud sub segments.Developed the first integrated marketing programs for the company, executing across multiple marketing channels globally, including: content syndication, display advertising, SEM/SEO, email nurture, webinars, live events. Developed value props, messaging, playbooks ( whitepapers, case studies, customer success stories, buyers journey nurture flow and email campaigns content) to address each client’s unique situation.Drove thought leadership, partner marketing programs including training and certification with VMWare, Cisco, Amazon AWS, Microsoft Azure, partner teams for the launch of the Equinix cloud exchange service in 12 key markets resulting in 24% business growth and profitability. Developed financial analysis and business models to ensure profitable and mutually beneficial long term partnerships

Morrisville, Nc, Us

Responsible for the worldwide go-to-market launch for Lenovo’s “halo” Windows 8 PC products and Android mobile products ($1B category). Drove 18% yoy growth for Lenovo’s convertible PCs, tablets and smartphones by developing ROI based campaign strategies using leading advertising platforms.Singularly responsible for deep engagement with Facebook to drive awareness, sales and conversions of Lenovo’s smartphones in key markets through ROI based CPC, CPM, CPA campaigns and KPI outcome measurements. Achieved 85% lift in traffic to Lenovo.com, 1200x increase in daily reach, increased brand engagement through outstanding CTR of 2.85%Launched new product category by building content partnerships and sourced unique, relevant customer focused digital content from top mobile gaming companies and app developers. Lead all product marketing efforts including messaging, positioning, field enablement, sales engagement, outbound marketing, communications and media relations resulting in awards and accolades

San Francisco, California, Us

Drove key device manufacturer relationships with HP, Lenovo, Acer , Asus, Sony, Toshiba leading to key design wins and distribution agreements for entire line of OEM consumer and enterprise premium platforms.Responsible for supporting the outbound sales teams for major OEM accounts, carriers and mobile operators. Developed the partner ecosystem by delivering business intelligence, industry analysis, and playbooks for Dolby mobile surround sound technologies across all connected devices: tablets, mobile phones, PCs, convertibles and home entertainment systems.Lead product roadmap definition, sales forecasting and sales enablement for establishing global licensing agreements with top mobile and PC customers including Samsung, Dell, China Mobile, Amazon, resulting in +15 design wins and a revenue stream of +$50M.

Houston, Texas, Us

Responsible for Ecosystem Marketing and demand generation of software applications and online web services across HP’s premium consumer mobile products, PCs and tablets Conceptualized, designed and product managed the HP Apps Store to create customized touch-driven applications and unique software experiences for touch based mobile platforms, a $300M category for HPLaunched exemplar apps by forging strategic alliances with Cartoon Network, Lego, Ubisoft, Steam, Rovio, Marvel, NBA, US News, Snapfish, eBay, Netflix, Hulu, Symantec, SkypeDirected the new product introduction and go-to-market strategy with Beats Audio for HP’s limited edition premium productsSpearheaded the HP IndyCar technology partnership by leveraging HP workstations, thin clients and all-in-one computers, resulting in key enterprise account wins for HPExecuted high-profile global marketing campaigns with Hollywood celebrities like Lady Gaga, Jimmy Iovine, Dr. Dre, Bollywood stars like Shah Rukh Khan and fashion designers like Vivienne Tam. Won the Gold Addy award in the interactive media category for online advertising and Silver award in the interactive media category at the 39th Creativity Annual Awards

Houston, Texas, Us

Houston, Texas, Us

San Jose, California, Us

Charlotte, North Carolina, Us

Mba, Marketing

Mba

B.S., Computer Science