Responsible for a portfolio of 16+ clients with annual billings of >20Million INR; working on several GTM initiatives, creating brand experiences, and executing marketing strategies. • Successful corporate branding and vertical marketing campaigns for an Engineering R&D major (16000+ employees), thus increasing billables by 60% YOY• Led multiple branding campaigns for employees, clients. Supported multiple vertical marketing teams across the org from ideation to execution, including design, video production, content, internal communications, HR campaigns, events and office branding.• Launched a PR campaign across Europe that garnered over 1.2M+ impressions, 240+ interactions, 40+ demos• Generated 2M+ eyeballs through meme marketing, executed fun campaigns around festivals that increased engagements by 4.5x and Instagram followers by 2x and 50% increase in FB follows in 3 months for a leading Fintech firm• Increased the avg. order size of a water bottle company based in the US from $38 to $58 (1.5x increase in conversions MoM) through D2C campaigns• Drove 2.7M impressions and 10k installs @ INR 30 in India and UK and reduced the cost of acquisition cost by 30% for a niche sports training app on Android• Supported multiple lead generation campaigns for b2b brands in North America and LATAM regions• Designed and supported multiple go-to-market strategies, positioning for IT services through data led analysis, industry research, trends and competitor research• Worked with development teams to launch multiple responsive websites, microsite, campaign landing pages using agile methodology; gathered requirements, created information architectures, envisioned wireframes and templates that captured the client’s brand story and translated into elegant web assets• Led design and animation for multiple videos from conceptualization to scripting and story-boarding to final execution• Created new opportunities at every turn, that led to increase in client spends

Developed marketing analytics solutions, sales, and marketing strategies for Caliva, wholesaler and retailer of alternative medicines in California.● Utilized existing financial and marketing data from Salesforce and Hubspot to create a marketing strategy for a wholesale account● Achieved a 7% conversion rate that generated 120 sales qualified leads from email campaign (Hubspot) webinar series● Created real-time dashboards using Klipfolio and SQL database that visualizes a complete overview of product sales and marketing campaign performance across multiple platformsOther projects

Optum, a part of UnitedHealth Group, is a pharmacy benefit manager and care services group operating across 150 countries. It works with multiple partners in the healthcare ecosystem offering products in data and analytics, pharmacy care services, health care operations, and delivery.Built an autonomous Master Data Management (MDM) system that stores medical codes. Regulatory data is often updated on a daily, weekly, and monthly basis that acts as the underlying base for Optum digital and print products. By shifting from a legacy system to Tenfold services, reduced repetitive efforts by multiple teams significantly, and achieve 60% faster updates to Optum products.Negotiated product features from 6 different product teams to build a flexible and autonomous platform. Worked with UX teams to design responsive and user-friendly interface. Trained an offshore team to manage, optimize and run the platform.

Delivered an avg 10% growth in revenue for 5+ clients in the fashion industry through email marketing, PPC, SEO, SEM and SMM. - Drove an average of $55,000 monthly revenue with a 1.96% conversion rate for Opening Ceremony through PPC ad campaigns while constantly focusing on decreasing cost per conversion by $0.50 MOM- Increased new sign-ups by 15% and conversions by 20% by developing multiple remarketing campaign strategies by integrating MailChimp, Google Adroll and Google Adwords- Boosted click-through rate for Matt Bernson by 53% by positioning paid search ads on top three positions- Developed complete Social media marketing strategies for startups The B.Side, Thomas Laine and Cmplt Unknwn- End to end account management of digital marketing campaigns from setup, growth hacking, monitoring, analysis, and reporting using Tableau for Adwords campaigns, Facebook Ad campaigns- Delivered insights and recommendations on customer behavior, engagement, cross channel attribution through cohort analysis, customer demographic segmentation, conversion optimization, A/B and multivariate split testing

Tracking customer’s health or performance can be a daunting task, for this we needed a viable, scalable solution that could not only track but also powerful enough to visualize data for extracting business insights. Implemented Tableau to track client performance and identify gaps and opportunities across the campaigns.- Drove close to 1+ million impressions for Reebok, Nickelodean, Justfab, Skullcandy and Quick Silver by working with the sales team to design Instagram Influencer strategies- Mapped the customer journey on the ReadyPulse platform and streamlined Customer experience- Analyzed client’s implementation of the platform and found influencer content that drove higher conversion rates- Studied and analyzed how Instagram pictures influenced customer engagement and conversions finding product improvements, enhancements- Created and designed data extraction and transformation processes using Alteryx for data accuracy that led to discovering deeper insights- Created periodic and ad-hoc reports and trends which were used to monitor our customer's performance and report if there were any red flags- Created ad-hoc reports that benchmarked customers based on a particular set of criteria that provided insights that helped make better decisions

Founded auto parts processing online company, where customers looking for automobile spare parts were connected to various merchants and vendors, compare offers and complete purchase through call center. Managed daily operations and strategies from developing processes, increasing customer traffic, leads, financials, and hiring

- Developed expertise in middle-ware technology TIBCO BW and designed programs that were used to transitioning from legacy java based systems to Oracle Retail Management Systems.- Was in charge of maintaining networks and systems. - Worked in a fast-paced team and a corporate environment