Founded a product strategy and digital marketing agency focused on helping companies and organizations innovate with cutting-edge marketing and technology.Caneberry clients have ranged from universities and non-profits to cities and tech companies, including: University of California – serve as Head of Marketing for UC Agriculture and Natural Resources' statewide food and agriculture innovation program: The VINE (thevine.io) Scout FM –  provided go-to-market and strategic marketing consulting for their podcast curation experience for smart speakers product launch; served as an advisor until the company was acquired by AppleCity of Woodland – provide strategic communications and digital marketing consulting for the city's Food Front economic development campaignDavis Farm to School – developed the brand and marketing for their annual fundraiser, The Village Feast, and advised on their overall marketing strategy

Subcast, which became ScoutFM was acquired by Apple in 2020.

✦ Led all product marketing, growth products and customer relationship marketing efforts.✦ Worked directly with the CEO to translate research and testing insights into actionable and strategic company decisions, including product roadmaps.✦ Managed a cross-functional growth product team, including engineers, designers and data analysts, delivering products that had significant impact on user retention and engagement.✦ Product managed key growth products including new user onboarding, Flipboard for the web, in-app education and messaging, and notifications.✦ Developed and drove strategy for growth, engagement and retention features and products.✦ Managed the product and growth marketing team, including experts in SEO, email, content and social media marketing.✦ Built and managed a nimble internal marketing team as well as a virtual team ofcontractors, solution providers and agencies.✦ Developed messaging and creative assets for all consumer touch points, working with internal and external brand designers.✦ Built a data driven culture, providing strategic insights on features, running A/B tests and flows that drove conversion and retention.✦ Drove go-to-market for key launches, including Flipboard for Android, Windows, theWeb, and Flipboard 2.0 and 3.0.✦ Worked closely with curation team to develop consumer and editorial campaigns, including Brazil 2014, #MagsWeLove, and 10 for Today.✦ Developed and oversaw launch campaigns for publishing partners, including The New York Times, The Atlantic, The Wall Street Journal and National Geographic.✦ Managed key, technical partnerships, including Twitter, Amazon, Facebook, Microsoft, Google, and Apple.

Head of Product Marketing, Head of Marketing at Scribd1/2010 - 8/2011, 9/2011 - 1/2012✦ Managed and led all partner and consumer marketing efforts for Scribd.✦ Developed strategic and creative product launch plans, including marketing and brand campaigns for Scribd.com (70M+ monthly global visitors) and Float Reader.✦ Managed the strategy and execution for acquisition and retention programs.✦ Developed content and community programs to drive user and partner engagement.✦ Created and managed consumer and partner communications, collateral andoutreach efforts, including, landing pages, videos, social media, and events.✦ Managed product development for CRM and content management features.✦ Provided recommendations on company strategy based on data and user testing.✦ Hired and managed community and content programming team.✦ Fostered key partner relationships, including Facebook, Apple and Google.

✦ Managed online media and CRM strategy to meet acquisition and retention goals.✦ Managed house and paid media for consumer marketing programs, definingcustomer targets and testing scenarios to optimize reach and engagement.✦ Worked across several teams, including product, engineering, sales and legal to establish, launch, and optimize YouTube’s online media campaigns.✦ Identified, tested and implemented promotional units within the YouTube UI.✦ Managed media budgets, campaign tracking, and marketing program optimization.✦ Managed creative agencies for the development of creative assets and campaigns.✦ Managed YouTube's email strategy, collaborating with product and legal teams.✦ Led all digital marketing efforts for YouTube Live, a premier live streaming event and Webby award winner.✦ Developed and managed YouTube's first community street team.

✦ Managed US and global CRM/retention plans for Xbox console, accessories and gamelaunches, including Xbox 360 Elite, Halo 3, Mass Effect, and Grand Theft Auto IV.✦ Managed agencies for the development of web and mobile creative campaigns.✦ Grew the Xbox contactable base through fresh and compelling digital content.✦ Produced and distributed campaign and acquisition toolkits to regional CRM leads.✦ Developed strategic relationships with retailers, developers, and MSFT teams.✦ Tested and developed new CRM and mobile solutions to expand customer reach.✦ Managed data solutions vendor for effective and targeted communications.✦ Measured campaign results and incorporated analysis into future programs.