Deema Tamimi Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

San Francisco, Us

San Francisco, Us

Davis, Ca, Us

Founded a product strategy and digital marketing agency focused on helping companies and organizations innovate with cutting-edge marketing and technology.Caneberry clients have ranged from universities and non-profits to cities and tech companies, including: University of California – serve as Head of Marketing for UC Agriculture and Natural Resources' statewide food and agriculture innovation program: The VINE (thevine.io) Scout FM – provided go-to-market and strategic marketing consulting for their podcast curation experience for smart speakers product launch; served as an advisor until the company was acquired by AppleCity of Woodland – provide strategic communications and digital marketing consulting for the city's Food Front economic development campaignDavis Farm to School – developed the brand and marketing for their annual fundraiser, The Village Feast, and advised on their overall marketing strategy

Subcast, which became ScoutFM was acquired by Apple in 2020.

Palo Alto, Ca, Us

✦ Led all product marketing, growth products and customer relationship marketing efforts.✦ Worked directly with the CEO to translate research and testing insights into actionable and strategic company decisions, including product roadmaps.✦ Managed a cross-functional growth product team, including engineers, designers and data analysts, delivering products that had significant impact on user retention and engagement.✦ Product managed key growth products including new user onboarding, Flipboard for the web, in-app education and messaging, and notifications.✦ Developed and drove strategy for growth, engagement and retention features and products.✦ Managed the product and growth marketing team, including experts in SEO, email, content and social media marketing.✦ Built and managed a nimble internal marketing team as well as a virtual team ofcontractors, solution providers and agencies.✦ Developed messaging and creative assets for all consumer touch points, working with internal and external brand designers.✦ Built a data driven culture, providing strategic insights on features, running A/B tests and flows that drove conversion and retention.✦ Drove go-to-market for key launches, including Flipboard for Android, Windows, theWeb, and Flipboard 2.0 and 3.0.✦ Worked closely with curation team to develop consumer and editorial campaigns, including Brazil 2014, #MagsWeLove, and 10 for Today.✦ Developed and oversaw launch campaigns for publishing partners, including The New York Times, The Atlantic, The Wall Street Journal and National Geographic.✦ Managed key, technical partnerships, including Twitter, Amazon, Facebook, Microsoft, Google, and Apple.

San Francisco, California, Us

Head of Product Marketing, Head of Marketing at Scribd1/2010 - 8/2011, 9/2011 - 1/2012✦ Managed and led all partner and consumer marketing efforts for Scribd.✦ Developed strategic and creative product launch plans, including marketing and brand campaigns for Scribd.com (70M+ monthly global visitors) and Float Reader.✦ Managed the strategy and execution for acquisition and retention programs.✦ Developed content and community programs to drive user and partner engagement.✦ Created and managed consumer and partner communications, collateral andoutreach efforts, including, landing pages, videos, social media, and events.✦ Managed product development for CRM and content management features.✦ Provided recommendations on company strategy based on data and user testing.✦ Hired and managed community and content programming team.✦ Fostered key partner relationships, including Facebook, Apple and Google.

Mountain View, Ca, Us

✦ Managed online media and CRM strategy to meet acquisition and retention goals.✦ Managed house and paid media for consumer marketing programs, definingcustomer targets and testing scenarios to optimize reach and engagement.✦ Worked across several teams, including product, engineering, sales and legal to establish, launch, and optimize YouTube’s online media campaigns.✦ Identified, tested and implemented promotional units within the YouTube UI.✦ Managed media budgets, campaign tracking, and marketing program optimization.✦ Managed creative agencies for the development of creative assets and campaigns.✦ Managed YouTube's email strategy, collaborating with product and legal teams.✦ Led all digital marketing efforts for YouTube Live, a premier live streaming event and Webby award winner.✦ Developed and managed YouTube's first community street team.

Redmond, Washington, Us

✦ Managed US and global CRM/retention plans for Xbox console, accessories and gamelaunches, including Xbox 360 Elite, Halo 3, Mass Effect, and Grand Theft Auto IV.✦ Managed agencies for the development of web and mobile creative campaigns.✦ Grew the Xbox contactable base through fresh and compelling digital content.✦ Produced and distributed campaign and acquisition toolkits to regional CRM leads.✦ Developed strategic relationships with retailers, developers, and MSFT teams.✦ Tested and developed new CRM and mobile solutions to expand customer reach.✦ Managed data solutions vendor for effective and targeted communications.✦ Measured campaign results and incorporated analysis into future programs.

Seattle, Washington, Us

Bellevue, Washington, Us

Bachelor Of Arts - Ba

Bachelor Of Arts - Ba

Education record