• Develop and implement marketing strategies to drive brand awareness and increase customerengagement. • Utilized web analytics tools such as Google Analytics and Adobe Analytics to track website traffic, user behavior, and conversion.• Collaborated with the marketing team to create customer personas and segment the audience for more targeted marketing campaigns. • Manage social media platforms and create compelling content to promote products and services.• Collaborate with cross-functional teams to execute marketing campaigns and monitor their effectiveness.• Improved department KPI goals by collaborating with communication departments to deliver the best strategies.• Monitored and analyzed social media metrics, identifying trends and recommending content strategies to increase engagement.

• Assisted the sales team in prospecting and lead-generation activities.• Developed a strong understanding of the company's products and services to effectively communicate value propositions to clients.• Conducted market research to both identify potential clients and competitors as well as analyze consumer preferences and trends.• Prepared regular reports and sales presentations to communicate findings and recommendations to senior management and supported sales representatives to better analyze their sales performance during client meetings.• Utilized consultative selling techniques to identify customer pain points and offer tailored solutions. • Collaborated with cross-functional teams to ensure the smooth onboarding of new clients.