Deena spent the first portion of her career inside an advertising agency and has worked in a variety of industries. Today, she is Chief of Staff at Dion’s. She nurtures all brand touch points and is the facilitator of the Executive Team at the organization where she leads strategic priorities. She is a two-time Effie finalist, a former President of the American Advertising Federation–NM, a Make-A-Wish New Mexico board member, has been inducted into The University of New Mexico Anderson School of Management Hall of Fame, has mentored for Fathers Building Futures, and is a graduate of Leadership NM. She is also an Albuquerque Business First 40 Under Forty and Woman of Influence awardee. She has a degree in Business Administration from The University of New Mexico.Deena and her husband, Travis, have a daughter and two dogs.