Deena S. Ried, Pmp, Csm Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Washington, District Of Columbia, Us

- Overseeing geographically dispersed project team from cross functional departments and software development engineers from procured contracts.- Planning and managing Scaled Agile Framework software development projects for the Enterprise Copyright System under a modernization budget funded by U.S. Congress in the amount of $12,000,000. - Managing Software Development Lifecycle projects end to end by developing project charters, cost estimation plans, and Microsoft Project timelines. Leading project chartering sessions with C-suite management with the successful outcome of gaining and driving consensus and fostering team collaboration with a focus of “big picture” end goals versus departmental goals. Presenting final project charters and budget plans to senior leadership and gaining formal charter approval from Deputy Information Director and Chief Information Director.- Working closely with Product Owners to extract business requirements by creating Product Roadmaps with ‘must have’ product features required for production release. Communicating and setting expectations with the customer on scope, cost, and timeline by creating project timelines with input from team leads. - -- Fostering good customer relationships by identifying ‘nice to have’ product features and planning future incremental releases when new spend budgets are available. - Directly responsible for overseeing scrum teams of software engineers, user experience designers, and content strategists to deliver functional working code in three-week development cycles. Working with quality assurance testers in developing test scripts to complete functional testing prior to production releases. - Participating in Program Increment planning sessions on a quarterly basis with the customer and team leads to identify highest business value features required to meet quarterly goals.

Washington, District Of Columbia, Us

- Managing IOS and Android smartphone app development and version release updates for NLS BARD, a virtual reading application, by working with product owner in creating a product roadmap, epics, and features and prioritizing feature releases into app version releases.- Conducting product backlog, sprint planning, and user story grooming ceremonies with the product owner, business analysts and subject matter experts.- Overseeing sprint demonstrations to the customer and gaining their feedback and buy in. Holding sprint retrospectives with the scrum team to celebrate wins and identifying opportunities for growth and improvement for the next sprint.- Responsible for implementing and successfully launching a National Library Service website to a national librarian network, requiring two factor authentication, a major effort and a first time undertaking for the organization.- Developing project artifacts such as; project charters, timelines, Gantt charts, risk registers and work breakdown structures to manage, monitor, track and report status on major IT projects to senior leadership.- Directing and facilitating change management processes across departmental stakeholders ensuring change control tracking and oversight prior to implementation of system updates.- Supporting the Library Contracting Officer in procurement by participating in selection panels responsible for reviewing vendor proposals and rating each proposal against an identified criteria set.- Leading contract and project kick-off meetings by creating presentation decks in PowerPoint outlining project goals, deliverables, cost, and schedule while conducting team member introductions and roles definition.

Sarasota, Fl, Us

- Creating and leading digital marketing strategies including, website redesigns, email marketing campaigns, SEO content, social media (paid and organic) and SEM campaigns for multimillion dollar hospital systems.- Operational lead interfacing with web development team in Cluj, Romania. Leading daily teleconferences focusing on project goals and technical deliverables while maintaining a status on weekly milestones and budgeted costs per the scope of work - Responsible for on-boarding new clients and defining success measures for a given initiative. Writing scopes of work outlining deliverables, budget, exclusions, assumptions, risks and timeline- Developing creative briefs for production team clearly communicating project goals highlighting target audience groups and demographics. Working closely with graphic designers and copy writers in developing creative and editing copy ensuring work is on brand message per the marketing strategy

Sarasota, Florida, Us

- Actively engaging new clients in the form of concentrated consulting sessions identifying business objectives and primary goals, often yielding a signed contract or proposal comprised of varied digital marketing deliverables such as, website or app development, social and e-newsletter strategies and video production and photography shoots.- Managing a portfolio of 10 accounts and unlocking opportunities to increase spend year over year- Delivering improvements on the overall project management methodology and processes within the organization by streamlining and organizing internal communication and creative assets into central repositories.- Working with the CEO in hiring, building and leading an Account Management department.- Uncovering opportunities to grow market share and increasing client base within agency verticals.

Sarasota, Fl, Us

- Key operational contact for assigned accounts in Washington D.C., Georgia, Kentucky, West Virginia and Memphis.- Working with nationwide visitor convention bureaus promoting travel by leading the creation of: destination visitor guides, destination websites, email marketing and media campaigns.- Building and growing quality client relationships - identifying new business opportunities and working with the Account Director on pitching and implementing them- Creating and maintaining project scopes, budgets and schedules- Managing client expectations through weekly project status updates and teleconference calls- Leading internal production team through delivery on schedule and on budget- Identifying and securing freelance resources to assist overflow workload of the production team

Sarasota, Florida, Us

- Leading internal and client project kickoff meetings outlining scope, milestones, deliverables, risk factors, and budgets, while ensuring client stakeholder alignment on every detail of the project, and maintaining the big picture goals.- Leading project teams of varying disciplines such as, user experience, design, content and technical development and working throughout the project lifecycle to produce wireframes, design assets, content strategies and HTML prototypes in a timely manner to meet project milestones.- Driving web development projects from scope creation through site deployment, serving as both a client partner and internal team leader.- Ensuring quality of all creative and production deliverables, including the migration and enhancement of web content and driving the QA process.

Kansas City, Missouri, Us

- Addressing advertiser traffic concerns, complaints and inquiries.- Conducting proactive and reactive publisher traffic analysis.- Assisting in advertiser and partner optimizations.- Building and updating a publisher matrix by running audits and gathering relevant keyword data- Supporting the partner development team and the business development team in growing their accounts by developing conclusions from analysis such as: keyword suggestions, advertisers’ suggestions, Run-of-network and special feeds.

- Reviewing statistical reports and data from 4,000 plus advertises in the network to ensure profitability and maximize the ROI (return on investment) on a given marketing budget.- Analyzing data to detect fraudulent sales and determining whether a publisher within the network or a consumer drove the fraud in question.- Purging all publishers that are found to be unlawful/fraudulent from the network by terminating their account and canceling pending payments to ensure the highest quality of affiliates within the network.- Working with the accounting team to credit advertisers for any fraudulent leads/sales driven on their campaigns.- Responding to complaints made by advertisers and investigating the publishers in question in order to detect if any campaign violations were made and taking the appropriate action to stop any unlawful behavior.- Reviewing advertising copy/creatives and ensuring there are no false claims or suggestions per FTC compliancy guidelines.

New Providence, New Jersey, Us

- Responsible for providing a fully integrated suite of hosted technology solutions and sales support services designed to address the diverse operational and compliance management needs of Pfizer. - My focus is speaker program management, product information meetings, field sales logistics and commercial compliance management.- Drove 100% compliance on 650 Pfizer speaker programs & contracts.- Responsible for budget management communication with Pfizer and faculty.- Reviewing all contracts ensuring all program materials are complete and accurate.