Deena Gregory Email & Phone Number

Current clients overseeing and strategically directing: Athletic Brewing, DripDrop, HOKA, Manly Bands, National Forest Foundation, No Reception Club- Current clients overseeing and strategically directing: Athletic Brewing, DripDrop, HOKA, Manly Bands, National Forest Foundation, No Reception Club - Integral part of the agency leadership team overseeing accounts, developing structure and creating a culture of positivity, inclusion, and employee-first mindset- Created and continuing to run a mentorship program for all staff members to continue to grow professionally- Contributes to the overall organization of the agency, including operational systems, hiring, new business strategy, client retention and overall strategy- Developing SOWs for all accounts and ensuring monthly, quarterly and annual PR goals are exceeded- Leading a team of 2-5 staff per account, with a total of 20 employees for all-agency meetings and company retreats- Proactively creates crisis communications statements and plans for clients, as needed

- Own and execute large scale feature stories and relevant pinnacle pieces as well as lead communication with the client- Assist in managing and mentoring junior staff in professional development- Creating and driving year-long implementation plans, SOW’s and campaigns- Supervising monthly and yearly media reports for clients- Supporting client brands and their strategic goals with in-depth knowledge of the client, their competitors and strategic goals/unique identifiers- Traveling offsite for media deskside visits and press events, securing media appointments, developing event plans and execution, follow up and reporting- Ideation of high level creative concepts and year-long opportunities- Supports new business developments and opportunities by utilizing networks and relationships to strategically build and grow the OPR portfolio

- Documenting Around the World travels, featuring 30+ countries, travel tips, must-see destinations, and the pros/cons of life on the road- Shooting and editing videos of token cities to add an additional visual element- Manages and updates social media accounts daily- Researching and learning about international markets and economies- Content writer for Tripping.com

San Francisco Bay Area

- Developed, implemented, and managed the enterprise-wide communications & PR strategies, collaborating with internal and external stakeholders to determine the scope, messaging, channels, and budget- Consulted and collaborated with senior leadership to provide an external perspective on communication efforts, generate new strategies based on market & news trends, consistently increase brand awareness and manage company reputation- Created and owned the organization’s crisis communication plan to provide product and service issues for customers, including status updates through resolution, utilizing email, media partners, in-app, and SMS messages- Leveraged social media, influencers, blogs, PR, email campaigns, landing pages, research, and product launches to drive the organization’s brand visibility with consumer engagement; increased organic website visitors by 64% in 2020- Coached and managed a direct team of two, an external PR agency, and a social media and influencer agency (+ 20 influencers); led the digital content development on social media, blogs, emails, vlogs, and newsletters, enhancing the customer experience - Partnered with Corporate Affairs colleagues across the parent company, Mars Petcare, to ensure the broader business was aware of our internal announcements and proactive communications- Garnered 1.9B+ impressions for the 2020 Black Friday/Cyber Monday campaign (a 1,240% increase from 2019), including press coverage from Forbes, Today, Fortune, Esquire, and Mashable- Led the commercialization of the Whistle FIT product launch at CES 2020; resulted in 74M impressions and 57 total pieces of coverage, including Reviewed, Gear Patrol, CNN, Engadget, AndroidGuys, Mashable, Wareable, and the New York Times- Whistle was recognized for USA Today’s 2020 CES Editor’s Choice Award, Women’s Health’s ‘Best New Pet Technology at CES 2020’, and Gear Patrol’s ‘The Best Fitness Tech Innovations of 2020’

San Francisco Bay Area

- Lead strategic consumer PR accounts across lifestyle, technology and greater good: Drinkfinity (Pepsi Co), Devil's Backbone (Anheuser-Busch), Uber, Match.com, Whistle, Wisdom- Owned PR strategy and collaborated with internal teams to dream up big, unexpected ideas- Managed a team of 10 to deliver on client objectives and exceed expectations- Supported deck development for planning and campaign projects and client presentations- Built strong relationships with clients, partners and media as a trusted advisor and resource

Sausalito, Ca

- Experts in the Outdoor, Sports, and Health industries while delivering proactive and professional public relations campaigns- Responsible for managing client accounts including BUFF USA, Mountain Travel Sobek, Decathlon, Halo Neuroscience, Red Bull, Pursuit Series, West + Wilder (canned wine) and assisting with other company accounts- Created and drove year-long implementation plans and campaigns, supervising monthly and yearly media reports and supporting client brands and their strategic goals- Stay on the pulse of all outdoor and sport endemic media to proactively pitch roster of clients for both traditional and non-traditional media outlets- Event management supporting and delivering media to client events, organizing press trips, trade shows, bi-coastal desk sides, and facilitating media appointments- Researched and capitalized on new business developments by being attentive to market and industry opportunities and trends- Wrote press releases, media alerts, pitches, implementation plans, and all key communications for clients- Researched and implemented strategic partnerships for clients with athletes, sporting organizations, and influencers

Greater San Diego Area

- Oversaw internal marketing and public relations for the agency- Responsible for creating and executing 2017-18 integrated marketing plan - Managed all marketing initiatives and content creation for growing the company’s footprint, specifically through social channels, press releases, corporate announcements, email newsletters, company blog, sponsorships and creative content - Spearheaded a plan to connect with influential marketing trade and consumer media outlets and journalists to place stories about company news and other initiatives - Collaborated with prominent members of the company, including executives, to craft and pitch stories, press releases and thought leadership white papers- Established a sustainable, strategic approach to PR based on adding value to media outlets and event managers- Creatively provided proactive ‘rule-bending’ solutions to putting i.d.e.a. on the map

Greater San Diego Area

- Responsible for planning and executing media events, restaurant grand openings, chef announcements, hospitality activations, etc.- Oversaw current client roster of 25 restaurants & bars in San Diego and pitched potential clients to continue business development- Conducted weekly meetings prepared with organized agendas and a brainstorm of proactive ideas to garner awareness and secure press through conceptualizing angles for local, regional and national contacts- Daily interaction and communication with clients to foster a personal client/publicist relationship - Networked with media outside of the office to establish deeper relationships- Attended & facilitated photo shoots, interviews, TV segments, hosted client events and more- Developed strategic communication plans and content to effectively reach target markets and grow the brand

Los Angeles, California

- Responsible for creating, planning and executing all regional experiential marketing campaigns for BMW of North America in all Western Region major markets- Worked directly with the client to manage budgets and consulted on all sponsorship proposals including negotiating partnership, hospitality, venue and vendor contracts with the Golden State Warriors, USC, UCLA, and the University of California Berkeley- Managed a team of nine to help facilitate staffing events and coordinating all logistics in regards to vehicles, on-site activations, invitations, registration, working with multiple agencies for lighting/display, Ride & Drive elements, etc.- Liaise with media agencies and advertising partners to determine optimal medium per initiative- Delivered strategic analysis/point-of-view on new and on-going regional initiatives; generates a regular status report and proposes changes as warranted

Mammoth Lakes, Ca

- Responsible for creating and executing a media relations program for Mammoth Mountain with the goal of publicizing Mammoth as a premiere mountain travel destination to the international, domestic and lifestyle media- Developed and executed overall media relations plan, provided day to day management of PR agency, executed press outreach, media events, media calls, satellite uplinks, crisis communications and press material development - Coordinated a group of 100 journalists for their national convention, managing daily events, budgets, and employees- Created strategic communication plans for athlete announcements, events, and Southern California marketing initiatives- Company spokesperson for live TV segments with news stations including, KTLA, NBC, KUSI, and Fox Sports West

Mammoth Lakes, Ca

- Leading role in establishing, recording and administering virtual tours for MammothMountain.com and increasing average monthly views by 46,902 with an average engagement time of 11 minutes and 20 seconds- Produced, directed and supervised a team for snow reports on Fox Sports West and a live pre-game show interview at the Los Angeles Lakers game on Fox Sports- Trained employees on satellite uplink instructions and responsibilities- Tracked departmental budget of $1.3 million and implemented local advertising plan - Company spokesperson; Writing and recording the daily snow report for 4 radio stations, weekly live talkbacks with KTLA and regional / national TV stations, & assisting with satellite uplinks and B-roll

Mammoth Lakes, California, United States

- Leading role in establishing, recording and administering virtual tours for MammothMountain.com and increasing average monthly views by 46,902 with an average engagement time of 11 minutes and 20 seconds- Distributed marketing resort videos to multiple mediums including local TV, national TV, and countless social media websites to increase average monthly views by over 50%- Coordinated the development of local advertising, collateral, and direct marketing through a combination of internal and external sources- Purchased advertising space & tracked advertising placements and ROI- Company spokesperson; Writing and recording the daily snow report for 4 radio stations, weekly live talkbacks with KTLA and regional / national TV stations, & assisting with satellite uplinks and B-roll- Assisted managing events at Mammoth Mountain

New York, Ny

Executive Production Coordinator; Studio and Control Room Assistant; Compiled daily data, organized Executive Producer meetings, researched talent, logged tapes; Led MTV studio tours on a daily basis to elite guests, groups, and celebrities“Tila Tequila’s 2008 New Years Eve Masquerade” in New York City; Coordinated production team in various capacities; Prepared, setup, transported, and maintained production equipment in the field; In charge of VIP Check-in and Green Rooms; Coordinated crafts services

San Diego, Ca

Coordinated and ran Concerts, film sneak previews, co-sponsorships, Homecoming; Spring Festival, Hand Craft Faire, Open-Mic Night, and all other events put on by CASE; Planned Retreats and Orientations

Ma, Communication Management

Activities and Societies: ATVNStudy Abroad Program: Hong Kong, Brand Marketing at Ketchum PR Thesis: Couples Adventure Travel - A New Wave.

Bachelor Of Arts, Media Studies, Marketing

Activities and Societies: Associated Students - Professional Studies & Fine Arts Representative, President's Cabinet, Event Planner..