βπΌπβοΈπ Deena Mckinley Email and Phone Number
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In 2023, I transitioned from a Chief Experience Officer role to focusing on my own company, Maverick Marketing Solutions, working with restaurants, tech startups, and marketing agencies to drive growth, enhance customer engagement, and optimize digital strategies. With over two decades of leadership in marketing and digital transformation, I bring a proven track record of delivering multi-million-dollar results and building iconic brands.Iβve led marketing and operational strategies that increased customer visits, boosted conversion rates, and transformed e-commerce experiences. My expertise spans across strategic marketing, e-commerce growth, data-driven customer engagement, and brand revitalization. In roles like Chief Marketing Officer, Chief Experience Officer, and Chief Client Officer, Iβve helped businesses achieve breakthrough results by combining creativity with data-driven insights.Now, as a trusted advisor to executives and founders, I specialize in:β’ Marketing leadership and digital transformationβ’ E-commerce and omnichannel growthβ’ Data-driven marketing and customer engagementβ’ Brand development and strategic partnershipsHonors & Recognition includeβ’ Top 25 Executive by Pizza Marketplace.com, Top 100 Movers & Shakers 2023.β’ Top 15 Tech Innovator for Papa Ginoβs by Pizza Marketplace.com, 2023.β’ Top 30 Women in Food by Lunchbox Industry Insights, 2022.β’ Inductee, Marquis Whoβs Who Biographical Registry 2023.β’ Founding Member of WORTH (Women of Restaurants, Technology, & Hospitality).β’ Member of IFBTA (International Food & Beverage Technology Association).Iβm passionate about helping businesses unlock their full potential, whether through scaling growth or driving innovation. Letβs connect to explore how we can work together to elevate your brand and achieve sustainable success.
Arsnl Media
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Head Of Client ServicesArsnl Media Sep 2024 - PresentDoral, Florida, UsAs the Head of Client Services, I lead and drive client success across a portfolio of accounts, delivering strategic insights, fostering client relationships, and ensuring exceptional service and results. In addition to client leadership, I am deeply committed to mentoring and empowering agency teams, guiding them to excel in their roles and collaborate effectively. Through mentorship, I foster a culture of growth, innovation, and accountability, ensuring that each team member contributes to client success and agency growth. My role centers on building long-term partnerships, providing executive-level guidance, and continuously innovating to drive growth and exceed client expectations.
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Co-Founder And CmoData4Living Jun 2024 - PresentData4Living is a fast-growing tech startup that provides a secure and intuitive platform to organize and simplify the management of lifeβs most important documents. From healthcare records to mortgages, Data4Living organizes these critical files, giving users peace of mind and easy access whenever they need it.Key Responsibilities:-Develop and lead strategic marketing plans to drive customer acquisition, engagement, and retention, aligning with D4Lβs business goals and brand vision.-Lead brand positioning and messaging, ensuring D4Lβs value proposition resonates with target audiences and communicates our mission of simplifying document management.-Drive digital marketing campaigns across social media, email, content marketing, and paid media channels to build brand awareness and generate leads.-Establish partnerships with key players (e.g., financial services, healthcare, cybersecurity firms) to enhance D4Lβs reach and value to users.-Analyze and optimize marketing performance metrics to ensure ROI and continuous growth, using data to guide decisions and refine campaigns.-Collaborate with product teams to ensure a cohesive customer journey and a consistent brand experience. -
Managing Partner, FounderMaverick Marketing Solutions, Llc Oct 2018 - PresentRestaurant Industry Expert, Executive Board Member, C-Suite/Digital Transformation/Change Management/Guest Experience Consultant, Leader, Mentor, Connector, Certified Professional Life Coach Advisory Board Member: BetterMenu and Qu POS - Provide strategic guidance to support company objectives and growth.Led Papa Ginoβs Pizzeria and DβAngelo Grilled Sandwiches marketing as CMO consultant through company 363 sale process in 2018. Held Official CMO and CXO positions with PGDA Feb 2019 - Sept 2023, leading successful business turnaround, change management, digital transformation, and building strong and productive cross-functional teams across marketing, guest experience, technology, and catering/off-prem.
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Chief Experience OfficerPapa Gino'S Jan 2022 - Sep 2023Dedham, Ma, UsLed Strategic Marketing Leadership for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches: Crafted brand strategy, value proposition, & pricing; Launched data-driven marketing leading to double-digit database increase, 10% - 15% increase in customer base, and 20% conversion rate rates; Increased visit frequency by 10%.Digital Transformation: Saved $400K annually by optimizing online ordering tech; Overhauled Papa Ginoβs e-commerce and app, exceeding KPIs for app opt-in by over 100%; Led cross-functional teams for successful roll-out and loyalty program integration. -
Chief Marketing OfficerPapa Gino'S Feb 2019 - Dec 2021Dedham, Ma, UsLed Rapid Turnaround Success for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches: Transitioned EBITDA from negative to nearly $7M; Reversed a 3-year decline in sales and transactions post-bankruptcy; Revitalized brand image and customer base post-bankruptcy.Partnership Development: Forged alliances with NFL Patriots and local organizations to amplify brand presence and stimulate growth.
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Cxo, Chief Experience OfficerMobivity Feb 2015 - Oct 2018Chandler, Az, UsGrowth and Platform Expansion: Bolstered billings by 100% and achieved a 300% rise in platform use. -
Evp, Managing Director Retail Account Services / Chief Client OfficerZimmerman Advertising Feb 2014 - Feb 2015Fort Lauderdale, Fl, UsStrategic Account Leadership Yielding Significant Revenue Growth: Managed retail account team overseeing $500M in budgets, contributing to $5B in client revenue growth for companies like Boston Market, Firehouse Subs, Extended Stay America, ADT Securities, Office Depot, Dunkin Brands, Party City, and Five Below. -
Executive Vice President, Managing DirectorZgroup Advertising, Inc. Aug 2005 - Jan 2014Brand and Sales Explosion: Handpicked by agency founder to establish and lead a new agency division, scaling agency revenue from to $10M to $100M; Delivered unprecedented growth in clientsβ same-store sales, market share, and visibility, setting new performance benchmarks; Positioned Papa Johnβs as the top NFL sponsor, achieving 3 consecutive years of double-digit same-store sales growth and 25-year record high in same-store sales; Boosted loyalty database by 400% with a Super Bowl promotion. -
Regional Marketing DirectorPapa John'S International Aug 2004 - Aug 2005β’ Organized and aligned over 20 DMAβs, 100 operators, and 7 agencies in the Southeast region to effectively implement Papa Johnβs national strategies at the local level, consulting restaurant owners, operators, corporate Operations VPs, and local agency executives on strategy and execution of promotions, media, Grand Openings, Competitive Intrusion Plans and other marketing programsβ’ Managed all DMA marketing plans encompassing TV, radio, digital, public relations, promotions, events and sponsorships with combined budgets of over $5 millionβ’ Led Hispanic Marketing efforts in relevant markets with budgets ranging from $0 to $1 million, resulting in increased brand awareness and sales increases β’ Designed and implemented new product launch programs at the local DMA level to generate maximum product awareness, drive trial and sales success, resulting in positive annual comp sales in over 85% of markets
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Account SupervisorZimmerman Advertising May 2002 - Aug 2004Fort Lauderdale, Fl, Usβ’ Organized and managed agency team to pitch and win Papas Johnβs International creative business, establishing Papa Johnβs brand identity and using founder stories and quality positioning for the first time on a national levelβ’ Led efforts to provide competitive analysis, industry research, and consumer insights to develop effective national creative campaigns and knowledgably service local co-op market partnersβ’ Built exceptional relationships with clients and internal teams to foster a true partnership environment, with many players efficiently work in tandem to define, develop and implement overall marketing strategiesβ’ Negotiated local sports partnerships and planning efforts to further position the brand within the community, create emotional connections and drive brand preference
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Marketing Communications ManagerTasco Worldwide, Inc. Jun 2001 - May 2002
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Marketing Communications ManagerRj Network Services, Inc. Jun 2000 - Jun 2001
βπΌπβοΈπ Deena Mckinley Skills
βπΌπβοΈπ Deena Mckinley Education Details
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University Of FloridaEnglish Education -
University Of FloridaEnglish
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Transformation AcademyCertified Professional Life Coach
Frequently Asked Questions about βπΌπβοΈπ Deena Mckinley
What company does βπΌπβοΈπ Deena Mckinley work for?
βπΌπβοΈπ Deena Mckinley works for Arsnl Media
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βπΌπβοΈπ Deena Mckinley attended University Of Florida, University Of Florida, Transformation Academy.
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