✌🏼💕☀️🚐 Deena Mckinley Email & Phone Number

Doral, Florida, Us

As the Head of Client Services, I lead and drive client success across a portfolio of accounts, delivering strategic insights, fostering client relationships, and ensuring exceptional service and results. In addition to client leadership, I am deeply committed to mentoring and empowering agency teams, guiding them to excel in their roles and collaborate effectively. Through mentorship, I foster a culture of growth, innovation, and accountability, ensuring that each team member contributes to client success and agency growth. My role centers on building long-term partnerships, providing executive-level guidance, and continuously innovating to drive growth and exceed client expectations.

Data4Living is a fast-growing tech startup that provides a secure and intuitive platform to organize and simplify the management of life’s most important documents. From healthcare records to mortgages, Data4Living organizes these critical files, giving users peace of mind and easy access whenever they need it.Key Responsibilities:-Develop and lead strategic marketing plans to drive customer acquisition, engagement, and retention, aligning with D4L’s business goals and brand vision.-Lead brand positioning and messaging, ensuring D4L’s value proposition resonates with target audiences and communicates our mission of simplifying document management.-Drive digital marketing campaigns across social media, email, content marketing, and paid media channels to build brand awareness and generate leads.-Establish partnerships with key players (e.g., financial services, healthcare, cybersecurity firms) to enhance D4L’s reach and value to users.-Analyze and optimize marketing performance metrics to ensure ROI and continuous growth, using data to guide decisions and refine campaigns.-Collaborate with product teams to ensure a cohesive customer journey and a consistent brand experience.

Restaurant Industry Expert, Executive Board Member, C-Suite/Digital Transformation/Change Management/Guest Experience Consultant, Leader, Mentor, Connector, Certified Professional Life Coach Advisory Board Member: BetterMenu and Qu POS - Provide strategic guidance to support company objectives and growth.Led Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches marketing as CMO consultant through company 363 sale process in 2018. Held Official CMO and CXO positions with PGDA Feb 2019 - Sept 2023, leading successful business turnaround, change management, digital transformation, and building strong and productive cross-functional teams across marketing, guest experience, technology, and catering/off-prem.

Dedham, Ma, Us

Led Strategic Marketing Leadership for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches: Crafted brand strategy, value proposition, & pricing; Launched data-driven marketing leading to double-digit database increase, 10% - 15% increase in customer base, and 20% conversion rate rates; Increased visit frequency by 10%.Digital Transformation: Saved $400K annually by optimizing online ordering tech; Overhauled Papa Gino’s e-commerce and app, exceeding KPIs for app opt-in by over 100%; Led cross-functional teams for successful roll-out and loyalty program integration.

Dedham, Ma, Us

Led Rapid Turnaround Success for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches: Transitioned EBITDA from negative to nearly $7M; Reversed a 3-year decline in sales and transactions post-bankruptcy; Revitalized brand image and customer base post-bankruptcy.Partnership Development: Forged alliances with NFL Patriots and local organizations to amplify brand presence and stimulate growth.

Chandler, Az, Us

Growth and Platform Expansion: Bolstered billings by 100% and achieved a 300% rise in platform use.

Fort Lauderdale, Fl, Us

Strategic Account Leadership Yielding Significant Revenue Growth: Managed retail account team overseeing $500M in budgets, contributing to $5B in client revenue growth for companies like Boston Market, Firehouse Subs, Extended Stay America, ADT Securities, Office Depot, Dunkin Brands, Party City, and Five Below.

Brand and Sales Explosion: Handpicked by agency founder to establish and lead a new agency division, scaling agency revenue from to $10M to $100M; Delivered unprecedented growth in clients’ same-store sales, market share, and visibility, setting new performance benchmarks; Positioned Papa John’s as the top NFL sponsor, achieving 3 consecutive years of double-digit same-store sales growth and 25-year record high in same-store sales; Boosted loyalty database by 400% with a Super Bowl promotion.

• Organized and aligned over 20 DMA’s, 100 operators, and 7 agencies in the Southeast region to effectively implement Papa John’s national strategies at the local level, consulting restaurant owners, operators, corporate Operations VPs, and local agency executives on strategy and execution of promotions, media, Grand Openings, Competitive Intrusion Plans and other marketing programs• Managed all DMA marketing plans encompassing TV, radio, digital, public relations, promotions, events and sponsorships with combined budgets of over $5 million• Led Hispanic Marketing efforts in relevant markets with budgets ranging from $0 to $1 million, resulting in increased brand awareness and sales increases • Designed and implemented new product launch programs at the local DMA level to generate maximum product awareness, drive trial and sales success, resulting in positive annual comp sales in over 85% of markets

Fort Lauderdale, Fl, Us

• Organized and managed agency team to pitch and win Papas John’s International creative business, establishing Papa John’s brand identity and using founder stories and quality positioning for the first time on a national level• Led efforts to provide competitive analysis, industry research, and consumer insights to develop effective national creative campaigns and knowledgably service local co-op market partners• Built exceptional relationships with clients and internal teams to foster a true partnership environment, with many players efficiently work in tandem to define, develop and implement overall marketing strategies• Negotiated local sports partnerships and planning efforts to further position the brand within the community, create emotional connections and drive brand preference

Master Of Education, English Education

Ba, English

Certified Professional Life Coach