iMDY Pro started as a Tech YouTube Channel in the year 2017 targeted at the apple community in India. We focussed on simplifying the usage of apple products like the iPhone and Mac for the Indian users in by making engaging content in Hindi. With over 1 million views and close to a 1 lakh subscribers, we are growing with new set of services to help businesses grow their digital identity.

1) Developing a completely digital customer on-boarding journey for National Pension scheme by working closely with regulator, fintech companies and other corporates2) Driving the annuity business through a dedicated call centre team, for the pension vesting base of ICICI Prudential, with on-call annuity registration, no form filling and minimum documents 3) Strategic initiatives on new annuity business opportunities and segments like Bank wealth channel, PPF and NRI 4) Create sales awareness about importance of Pension solution through multiple collaterals, videos, training and mobile app.

1) Developing & implementing strategy for Protection (Term Plan) business through driving business levers & ensuring smoother & risk calibrated customer on-boarding helping mix move from 1% in FY16 to 6% in FY19 2) Strategic initiatives on new business opportunities and segments like Joint Life protection, Elite Protect and NRI Protect to grow protection business3) Designed the complete UI & UX of a universal mobile application (on Playstore and Appstore) for sales & partners in order to assist generation of customized customer proposition on the go & created a centralized content repository for sales and create a two-way communication with last man in the sales hierarchy 4) Formulated a complete game-based training program for sales and partners & work closely with marketing team for new content development (collaterals & videos)

1) Driving financial & health-based campaigns like financial board games, BMI indicator for corporates under worksite model for new customer lead collection2) Developing engaging content for employees to create awareness about importance of life insurance and financial planning

1) End to end launch & implementation of National Pension Scheme 2) Developing first in the industry digital customer on-boarding portal for customers for NPS3) Responsible for complete Sales MIS & backend integration with ICICI Prudential Life Insurance PFM & POP (ICICI Securities)

1) Preparing a complete sales pack including business presentation, performance benchmarking and competition mapping 2) Responsible for complete Sales & Business MIS for group products.

1) Business planning for Business Leader Channel, Branch Sales Channel - Business Leader Channel contributed 33% to the no of MDRTs, COTs, TOTs created in CY 2010

1) Creating New relationships for the Branch2) Cross-selling of 3rd party products (Insurance & Mutual Funds) to existing relationships3) Ensuring delivery of Service Excellence to relationships