Deena Hooper Email & Phone Number

Melbourne, Victoria, Australia

The role is responsible for shaping and executing a comprehensive client experience and marketing strategy aligned to the firm's core values and strategic plan. The role is pivotal in driving growth, brand recognition and market share.

Australia

A leadership role within Coopers, this role is responsible for establishing a stand-alone Marketing function with supporting processes, procedures, and people. The role is also focused on designing and executing a strategic content, media and congruent brand strategy. This role plays a critical role in elevating CI's presence in domestic and international.

Melbourne, Australia

Drove the Assurance strategy through marketing and sales efforts, with a specific focus on the Sustainability Assurance capability. Worked with leaders to develop marketing campaigns and plans that further credentialised the team and individuals with a specific focus on the ASX200. This included content development, campaign management, proactive (and.

Sydney, Australia

Worked with PwC's Energy leaders to design and deliver strategic programs that continue to build our brand position in market.

Sydney, Australia

Sydney, Australia

Designed and drove the Australian firm's thought leadership agenda and editorial calendar. Ensured what - and how - we promoted to market supported and enhanced our overall brand promise. Worked across business units and industry groups as a TL advisor - supporting and collaborating on ideas and future pieces of work. Significant project management across.

Melbourne, Australia

Worked with the leaders of PwC's Consulting practice to re-establish a national marketing function for the business. This involved developing a strategic marketing plan that supported the direction of the business & built our brand, as well as developing and building out key campaigns, identifying SMEs and building relevant PR plans, designing, developing.

New York

Planned & executed a full complement of marketing initiatives to drive growth and enhance market positioning for Deloitte's M&A national practice. Included management and development of thought leadership around M&A issues and working with subject matter experts to build Deloitte’s point-of-view. I was also responsible for designing and executing events.

- Worked with the Senior Marketing Manager for Consumer & Industrial Products, to support the strategic marketing program and project manage the design and promotion of the annual industry publication- Leveraged existing sponsorship relationships to enhance distribution and reach to target clients, contacts and industry (including key sponsors)- Worked.

In 2004 PwC embarked on the largest sport sponsorship the global firm had ever undertaken, to be the professional advisory service providers and sponsors of the 2006 Commonwealth Games- Forecast 05/06 budget and achieved significant saving- Organized allocation of tickets for Partners and clients (97% attendance)- Devised framework for internal programs –.

Bachelor Social Science, Marketing

Vce

Education record