Deena Hooper Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

The role is responsible for shaping and executing a comprehensive client experience and marketing strategy aligned to the firm's core values and strategic plan. The role is pivotal in driving growth, brand recognition and market share.

Australia

A leadership role within Coopers, this role is responsible for establishing a stand-alone Marketing function with supporting processes, procedures, and people. The role is also focused on designing and executing a strategic content, media and congruent brand strategy. This role plays a critical role in elevating CI's presence in domestic and international markets, and creating a strong and trusted voice.

Melbourne, Australia

Drove the Assurance strategy through marketing and sales efforts, with a specific focus on the Sustainability Assurance capability. Worked with leaders to develop marketing campaigns and plans that further credentialised the team and individuals with a specific focus on the ASX200. This included content development, campaign management, proactive (and reactive) media, event management and sponsorships, and reporting.

Sydney, Australia

Worked with PwC's Energy leaders to design and deliver strategic programs that continue to build our brand position in market.

Sydney, Australia

Sydney, Australia

Designed and drove the Australian firm's thought leadership agenda and editorial calendar. Ensured what - and how - we promoted to market supported and enhanced our overall brand promise. Worked across business units and industry groups as a TL advisor - supporting and collaborating on ideas and future pieces of work. Significant project management across flagship global projects (CEO Survey, APAC survey) that delivered greater engagement (internally and externally) YOY. Strong focus on working with teams to ensure PwC's brand and tone of voice was consistent across TL produced.

Melbourne, Australia

Worked with the leaders of PwC's Consulting practice to re-establish a national marketing function for the business. This involved developing a strategic marketing plan that supported the direction of the business & built our brand, as well as developing and building out key campaigns, identifying SMEs and building relevant PR plans, designing, developing and promoting the business value proposition, vendor and agency management, working with the global consulting and broader firm network(s) and ongoing analysis on effectiveness of marketing campaigns and related activities.

New York

Planned & executed a full complement of marketing initiatives to drive growth and enhance market positioning for Deloitte's M&A national practice. Included management and development of thought leadership around M&A issues and working with subject matter experts to build Deloitte’s point-of-view. I was also responsible for designing and executing events geared toward client education, relationship building and revenue growth including, client roundtables, conferences and webcasts etc. Managed & supported content development related to M&A service capabilities and qualifications and external and internal communication initiatives including web, emarketing and PR activities that build awareness of Deloitte's M&A services and qualifications.

- Worked with the Senior Marketing Manager for Consumer & Industrial Products, to support the strategic marketing program and project manage the design and promotion of the annual industry publication- Leveraged existing sponsorship relationships to enhance distribution and reach to target clients, contacts and industry (including key sponsors)- Worked with shared services to design layout and graphics for publication- Worked with industry Partner to ensure key messaging and themes were addressed and that the publication would further establish PwC as market leader for C&IP industry- Collaborated with account marketing teams to design and execute targeted events, touching key clients and enhancing existing relationships

In 2004 PwC embarked on the largest sport sponsorship the global firm had ever undertaken, to be the professional advisory service providers and sponsors of the 2006 Commonwealth Games- Forecast 05/06 budget and achieved significant saving- Organized allocation of tickets for Partners and clients (97% attendance)- Devised framework for internal programs – managed two juniors, marketed and managed state-wide staff incentive program- Managed event logistics in the lead up to, and during, M2006 Games- Negotiated a co-sponsor contract for M2006 Games- Worked with athlete mgmt companies (creating briefs and hosting celebrities at events- Coordinated promotion of firm’s sponsorship to reinforce PwC and M2006 brands, including outdoor signage, websites, moving billboards, corporate merchandise - Wrote national staff communication re: M2006 programs- Designed and managed the creative look and branding of internal programs

Bachelor Social Science, Marketing

Vce

Education record