Deenaz Fuljhalay Email & Phone Number

Mumbai, Mh, In

As the Lead Product Designer at Cialfo, I spearheaded the design and execution of cDocs, from concept to launch. Throughout this process, I championed a user-centric design approach, leveraging user research data extensively to inform every design decision. This data-driven approach ensured that the final product not only addressed user needs but also exceeded expectations. By carefully analyzing user research data, I gained a deep understanding of user pain points, behaviors, and goals. This invaluable knowledge empowered me to create a user interface and user experience that were not only intuitive and easy to navigate but also fostered user engagement and ultimately drove product adoption.

Bengaluru, Karnataka, India

Fueled by a passion for user-centric design, I thrived as a Design Manager at BetterPlace Select, leading creative teams to craft exceptional user experiences. In this role, I had the opportunity to hone my leadership abilities by fostering a collaborative environment where creativity flourished. I empowered my team members to contribute their unique perspectives and expertise, fostering a culture of open communication and shared ownership. This collaborative approach ensured that all design decisions were well-considered and effectively addressed the needs of our users. At the core of our design process was a user-centered approach. I championed this philosophy, ensuring that all design decisions were informed by in-depth user research and a deep understanding of user needs and pain points. This unwavering focus on user-centricity was instrumental in the creation of user experiences that were not only visually appealing but also intuitive, functional, and met the needs of our target audience.

Bengaluru, Karnataka, India

Prior to transitioning into a Lead Product Designer role, I honed my skills as a Senior Product Designer at BetterPlace Select. In this role, I played a pivotal role in shaping the user experience (UX) of their HRMS Saas product. This involved collaborating extensively with cross-functional teams, such as product managers, engineers, and user researchers, to ensure that design decisions were not only aesthetically pleasing but also aligned with user needs and business objectives. Through this collaborative approach, I fostered a user-centric design culture within the team, ensuring that the user's voice was heard and addressed throughout the entire design process.

Mumbai, Maharashtra, India

I thrived as a Senior Designer focusing on product design. In this role, I played a pivotal role in shaping the user experience for Sandbox, a new product from the company. I spearheaded the user journey for Sandbox, conducting in-depth user research to gain a comprehensive understanding of user needs and pain points. This research not only informed my design decisions but also allowed me to identify and analyze the competitive landscape. By understanding what our competitors were doing well (and where they fell short), I ensured that Sandbox offered a unique and user-centric experience that would resonate with the target audience and keep users engaged in the long run.

Mumbai, Maharashtra, India

As a Product Designer at Edgistify, I played a pivotal role in streamlining design processes, fostering a high-performing design team, and ensuring the creation of exceptional user experiences that were both consistent and high-quality for the company website and a warehouse property listing and investment product: Prop Engage. A scalable design system was established, which significantly improved design efficiency and ensured design consistency across all projects. A culture of continuous learning and new technology adoption was championed within the design team, allowing us to stay ahead of the curve in an ever-evolving design landscape. Design guidelines and best practices were defined and implemented, promoting a unified design language and high-quality design output. Additionally, design leadership was provided by defining best practices for the design team, which not only ensured consistent, high-quality design deliverables but also empowered the team to produce their best work.

Mumbai Area, India

As the User Experience Designer at WhiteCrow Research, I played a key role in spearheading a collaborative effort to significantly improve the user experience (UX) of their core platform. Through open communication and close collaboration with cross-functional teams, including product managers, developers, and stakeholders, I was able to gain a comprehensive understanding of user needs and business objectives. This collaborative approach ensured that the revamped platform addressed user pain points while also aligning with the company's strategic product roadmap.Collaborated with the product and engineering team to revamp an entire platform. Designed new products from zero. My responsibility mainly ranged from ideation and conceptualisation to making a smooth handover to the tech team.

Mumbai, Maharashtra, India

During my tenure as a User Interface & User Experience Designer at Aasaan Jobs, I played a central role in crafting user-centric interfaces for data-heavy web and mobile applications. I leveraged my expertise in UI design principles to create visually appealing interfaces that were clear, concise, and uncluttered, even when presenting a significant amount of information. This was achieved through a meticulous focus on user experience (UX) principles. I conducted user research to understand user behavior and information processing patterns, and I ensured that the design choices I made facilitated intuitive navigation and efficient interaction with the data. This holistic approach, combining strong UI design with a deep understanding of UX, resulted in user interfaces that were not only aesthetically pleasing but also empowered users to quickly find the information they needed and complete tasks with ease. I Collaborated with product development group to design and implement data-intensive web and mobile applications

Mumbai Area, India

During my brief stint as a User Interface & User Experience Designer at CSE, IIT Powai, I had the opportunity to contribute to a project that perfectly aligned with my passion for creating user-centric designs that empower users and bridge the gap between businesses and their target audiences. The project involved designing a mobile cart application for a direct-to-consumer platform. Recognizing the immense potential of this platform to connect sellers directly with consumers and foster a more efficient and equitable system, I was highly motivated to contribute my design expertise and user research skills to its success. In this role, I was responsible for conducting user research, analyzing data, and translating insights into actionable design decisions that ensured a user-centered approach throughout the development process. I Worked on designing a mobile-first e-commerce cart app that connects farmers with the consumers directly, eliminating the middlemen.

Mumbai Area, India

As the Design Lead for Happiest, a children's festival organized by First Rain Exhibits India Pvt Ltd, I embraced a multifaceted role that encompassed leadership, project management, and of course, user-centric design. My passion for creating engaging and interactive experiences perfectly aligned with the project's goal of fostering creativity and learning in children. I envisioned Happiest as a wonderland of discovery, where children could explore their imaginations through interactive exhibits, participate in stimulating workshops, and be captivated by captivating performances. To bring this vision to life, I led a collaborative team of designers, artists, and fabricators, fostering a creative environment where innovative ideas could flourish.

Gurgaon

Fostered strong client relationships at Iqrup Designs Pvt Ltd through in-depth consultations. By actively listening to client needs, preferences, and desired aesthetics, I was able to translate their vision into functional and beautiful furniture pieces that perfectly complemented their living spaces. I believe that exceptional design is a collaborative process, and I championed this approach by providing exceptional service and support throughout the design process. This included keeping clients informed, addressing their concerns promptly, and exceeding their expectations. This resulted in high client satisfaction and repeat business, demonstrating my ability to build trust and deliver exceptional user experiences.

Mumbai Area, India

I played a key role in ideation and concept development for exhibition space designs at First Rain Exhibits Pvt. Ltd. Notably, I actively participated in designing captivating and engaging stalls for various companies exhibiting at the India International Jewellery Show. By understanding each company's brand identity and target audience, I ensured the designed exhibition spaces were not only visually stunning but also effectively communicated the brand message and attracted potential customers.The nature of work I handled included idea generation and concept building for the exhibition space designs. The key projects I worked on included designing stalls for several companies that were to be exhibited in India International Jewellery Show.

Nagpur

I honed my project management and collaboration skills during my tenure as an Architect at Ashfaque Ahmed Consultancy Services Private Limited. I contributed to the design and development of various residential and institutional projects, including the Administrative Building for the Forest Development Cooperation of Maharashtra and the site planning and detailed building plans for the Guru Nanak Institute of Engineering and Technology. In these projects, I collaborated with engineers, contractors, and clients to ensure the successful completion of each project.

Nagpur Area, India

I worked on several residential, institutional and resort projects. The projects helped me increase my knowledge of use of different construction materials and methods. The drafting of detailed elevation and sectional drawings helped me improve my software skills.

Nagpur Area, India

My responsibilities included drafting of submission drawings and working drawings of the ongoing Residential projects. I learnt how to work in a team and complete the job in a given time frame.

Master In Design, Industrial And Product Design, Furniture Design

Bachelor Of Architecture (Barch), Architecture

H.S.C.