TCS continues to strengthen the marketing leadership team across the Business Groups. Deep Pandey is appointed as Global Head of Marketing – Enterprise Solutions Unit (ESU). ESU is a strategically important business group for TCS, which will drive business transformations for our clients by leveraging our strategic partnerships with global enterprise solution companies.

Responsible for driving marketing programs with the business teams to help achieve business objectives. The role has 4 major goal areas: 1. Marketing strategy and theme:• Creating and executing marketing plan in alignment with business plan and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis and thus creating and implementing a marketing strategy to deliver to business objectives.• To create and articulate an end-to-end market offering which capitalizes DESS unit domain strength working with domain solution teams, sales and technology service lines. • The theme is to be driven as a campaign focused on American market and customers utilizing multiple marketing channels and mediums through the functional teams.2. Image building• Positioning and Branding: Defining and building the value proposition for the DESS business and its offerings; helping create winning propositions and messaging for Go To Market (GTM).• Functional excellence: Manage and provide leadership to functional teams in marketing to deliver to business in various functional areas- Analyst Relations, Media, Digital, Brand & Marcom, Events, and Thought Leadership etc.3. Customer Connect• Customer relationship management: Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain customer referencing campaign, with customer testimonials and case studies.• Create opportunities for customer engagement through marketing such as customer council, events and communication.4. Operational excellence• Sales Enablement by creating content and managing positioning for the digital channels, creating sales kits including case studies, whitepapers, presentations etc. • Work with business and sales teams to drive brand and marketing initiatives.• Derive process, methods and tactics to improve marketing delivery and measurement.• Support TCS corporate marketing initiatives.

• Supervising and managing the Marketing and Brand related activities for TCS India.• Support sales team by creating sales kit and conducting value messaging workshops to help them achieve their business objectives.• Responsibility of creating collateral (brochure, audio and video testimonials, wall posters, pull up posters, banners, case studies, whitepapers, fliers, website modification, newsletter, advertisements ) for India Geography• Events support like Customer Summit, Round table, road shows, seminars, sponsorship, hospitality events to ensure maximum networking with customers• Research support by providing information on competitor profile, industry profile, prospect profile and also update on market intelligence by sharing latest Trends with sales.• Responsible for lead generation through website and marketing campaigns.• Internal branding and communication to align TCS goals with individual goals and for all associates to experience certainty in TCS brand.• Support with fact sheets and latest updated data to guide RFP response to TCS sales.• Creating awareness about TCS capabilities with the Analyst and Advisory relation groups.

Supporting and managing the Marketing and Brand related activities for TCS Australia and New Zealand.Responsibility of creating collateral like brochure, audio and video testimonials, wall posters, pull up posters, banners, case studies, whitepapers, fliers, website modification and newsletter creation and circulation for Australia and New ZealandSupport in brand building through advertisements and creating TCS Experience certainty adverts for TCS Australia and New Zealand.Responsibility of creating awareness of TCS capabilities with the Analyst and Advisory relation groups. Events support like Customer Summit, Round table, road shows, seminars, sponsorship, hospitality events to ensure maximum networking with customersMarketing plan creation and strategy formation to ensure full support and guidance to sales team to meet there business objectivesEnsure good public relation and vital communication by providing media assistance especially with local newspapers and business magazines.Research support to sales team to enable them leverage their data base by providing information on competitor profile, industry profile, prospect profile and also update on market intelligence by sharing latest Trends with sales.Complete compliance with organizational policies, code of conduct and quality model.Responsible for lead generation through website and direct marketing campaigns.Responsible for internal branding and communication to align TCS goals with individual goals and for all associates to experience certainty in TCS brand.Support with fact sheets and latest updated data to guide RFP response to TCS sales.Ensure compliance of Marketing budget and planning in Cognos Beacon application, Marketing List, Event, Offer and Campaign management in Oracle Siebel CRM.

Supporting and managing the Marketing and Brand related activities for TCS Corporate Marketing group.Ensuring delivery excellence; taking up ownership of project/s delivery and ensuring customer satisfaction; and having total control on the projects across multiple technologies Monitoring project progress and communicating project status to all stakeholders. Coordinating project start-ups and helping smooth functioning of the project by dealing with multiple units within TCS.Reviewing and managing the project portfolio. Tracking project costs and managing budgets; conducting project reviews and audits.Identifying risks and ensuring pro-active mitigating of risks. Ensure operational effectiveness and consistent implementation of organizational processes.Work with marketing teams to demonstrate strong ROI.Build TCS Brand through thought leadership, representation and professional networking.Worked on Siebel CRM and COGNOS CRM implementation for TCS Global Marketing.Marketing Program Management Office was managed, enhanced and supported.Marketing presentation creation, reports generation and analysis.Human resource budget and financial budget management for marketing projects.Part of value messaging team to train sales force about consistent Power messaging for respective TCS offerings.Active participant in creating TCS Marketing plan, processes and strategies for Global Marketing.

Promoted and supported the software tool Ultimatix developed by Tata Research & Development Center, Pune.Part of developing strategic planning process and implementation plan to increase the customer base for the tools. Marketed the tools effectively by giving demonstrations and presentations to the internal clients. Conducted several training sessions for the Resource Management part of TCS internal tool UltimatixSupport and Enhancements of Ultimatix Project Resource Management (PjRM) and Economic Value Addition (EVA).Presentation, white papers and case study creation for Ultimatix.