Senior Data Analyst
CurrentConstruct audience purchase segments to analyze brand sales impact and identify target customers on social. media platforms and the CVS portal via CVS Media Exchange (CMX) campaigns using the LiveRamp tool.❖ Execute data preparation, including data retrieval and querying using SQL and Google BigQuery Database, and implement data cleansing processes with R and Python.❖ Planning and developing Tableau workbooks to support business objectives, resulting in a 10% increase in team productivity.❖ Adapt at receiving and monitoring data from multiple data streams, including Access, SQL, and Excel data sources.❖ Generate data cleaning and data wrangling with NumPy, Pandas, and Datetime in Python to merge data, change the data type, remove duplication and null values, and check outliers.❖ Streamline data collection tools through automation to reduce manual effort and improve business efficiency by 80%.❖ Worked directly with business users to de