Deepika Choudhary Email & Phone Number

Toronto, On, Ca

Richmond Hill, Ontario, Canada

Marketing Strategy | Cross-functional Collaboration | Project Coordination | Budget Management- Managing channel marketing initiatives with key vendor accounts such as Intel, Microsoft, Asus, AMD, Nvidia among others.- Creating and implementing the annual retail marketing calendar and roll out weekly online campaigns.- Briefing designers for the creation and distribution of marketing assets for online and in-store use.- Organizing and managing in-store and outdoor promotional events, design and production of booth.- Allocating and monitoring marketing funds for vendor accounts, including annual marketing budget.- Providing brief & feedback to design and web teams to produce on-brand digital content for website, social media accounts, Google ads, and email campaigns.- Performing administrative duties related to invoicing and following up on marketing-related payments.- Tracking, analyzing, and reporting on marketing campaigns internally and externally to vendors.- Leading the end-to-end GTM planning & delivery of any new products or company projects.

Toronto, Ontario, Canada

Delhi, India

ZingHR is a Gartner recognized, Global HR Tech Venture, accelerated by Microsoft, funded by Tata Capital with more than 800 customers and 1.6 million active users worldwide. The platform offers a complete cloud-based, Hire to Rehire, HCM solution which is delivered using future-ready and innovative technologies to growth-driven enterprises. Major Responsibilities:• Planned, created, and executed end-to-end digital marketing programs (lead-gen & brand resonance)including paid search, social, display ads for key markets in the APAC region.• Drove awareness, demand, and adoption for ZingHR’s suite of unified HR solutions across multiple sectors.• Created dedicated landing pages to optimize conversions based on campaign goals. • Designed 50+ digital branded assets such as product decks, flyers, brochures, playbooks, blogs, self-help guides, and informational videos.• Collaborated with internal teams to write, source content, design, and distribute 100+ email blasts.• Successfully developed & executed social media strategies and digital content, including social media and online advertising – saw organic growth in LinkedIn followers from 10k to 35k+ within 4 months.• Created & updated 15+ instructional materials for training purposes & new client onboarding.• Led the creation, management, and execution of inbound strategy leveraging Email, Social, PR, SEO, and PPC.• Managed the Marketing & PR agencies, and internal team for better collaboration between digital & media plans.• Consistently provided monthly & quarterly reports on social media, mass email, and web analytics.• Budgeting and tracking of deliverables across multiple campaigns, platforms, and locations.• Established media relations, responded to media inquiries, drafted, and published press releases and by-lines.• Defined PR mandate for the brand and compiled coverages, brand SOV, and media monitoring reports

Delhi, India

Major Responsibilities:• Played a critical role in establishment of full-service marketing agency, The Gooseberry Solutions serving 5 companies and 10+ sub-brands.• Conducted keyword research, drafted & tested ad copies, & market research.• Presented monthly, and campaign-specific reports with key data points & insights to leaders.• Planned & executed launch strategy including earned media and paid digital ads for a wellness clinic with 500 patient walk-ins within the first month.• Secured 3 media-led partnerships with local municipalities for Information, Education & Communication campaigns on public health and sanitation awareness.• Managed 15+ social media accounts across LinkedIn, Facebook, Instagram for local and small businesses.• Built relationships with media houses, planned the PR calendar, and tapped earned media opportunities.• Created weekly, monthly, and quarterly reporting structure and formats for strategic control & monitoring.• Led the design & development of 5 websites including UX design, content planning, testing, and launch. • Offered support for internal communications, writing, and editing organizational announcements and official guidelines to ensure consistency of message across all group companies.• Consistently garnered 15-20 earned media coverages quarterly for two leading brands of the group.

Delhi, India

Global Excellence Group enjoys a legacy of more than 50 years of systematically venturing and establishing itself into industries like municipal services, facilities management, healthcare & wellness, and hygiene equipment.

Gurgaon, India

Skootr is one of the leading & fastest-growing premium managed office service providers in India with some of the biggest multi-national corporations in its client portfolio. Major Responsibilities:• Drafted official content and PR guidelines for the brand, and 50+ SOPs for the Marketing department• Planned PR calendar, closely monitored media activities of the competition – Increased brand SOV by 3% within the first quarter, making it one of the three most covered brands in commercial real estate category• Coordinated media requests, wrote responses, earned placements of thought leadership articles, and spokesperson prep including media briefing, and interview execution• Initiated the creation of the first internal communications audit framework to improve communication & collaboration across departments and to achieve branding consistency• Achieved increased traction across all Social Media platforms by creating effective content marketing strategies – streamlined and implemented monthly social media content calendar.• Organized & oversaw logistics for press meets & conferences with journalists from national & local media houses• Creative and content briefing, planning, proofreading, feedback, and approval.• Worked on the re-branding activity – new logo launch, creation of the brand book, new website content, development, and maintenance. • Responsible for internal and external communications - ensuring consistency in brand communication across all channels and stakeholders, enhancing brand visibility/image across all touchpoints. • Independently secured strategic brand partnerships and organized events with investor forums and entrepreneurial hubs like TiE, IAN, TEDx for brand awareness and earn media coverage.

New Delhi Area, India

Major Responsibilities:• Custodian for driving business and marketing priorities, and nurturing long-term client relationships.• Achieved 20%+ conversion growth in less than a quarter, while reducing lead response time to under 100 seconds. • Trained & supervised the customer service team (8 members) for better communication & client conversions.• Introduced and implemented CRM software within 21 days to enhance lead tracking and response process.• Secured and managed 5 corporate accounts and 3 government clients for PAN-India projects within 6 months.• Monitored email marketing activity, and designed & produced research reports, sales pitches, and proposals.• Acted as point of contact for any complaints and escalations.• Updated website copy and ran PPC campaigns leading to 10% increase in high-quality inquiries in Q3, 2018.• Conducted market research (secondary) on product testing industry growth and revenue trends, analyzed competitor's brand strategies, client portfolio and social media marketing activities.• Maintained and managed database of leads (generated through secondary research) on Salesforce.

Delhi, India

Arise India Ltd. is a manufacturer of electrical goods and provides a range of consumer electronics.Major Responsibilities:• Responsible for driving the PR function – drafted media briefs, press releases, media profiles, content for newsletters, and monthly magazines.• Organized media visits to production facility, business-operated orphanage, and corporate office • Successfully planned & organized events like logo launch, national sales meeting, press meet & media interactions, and BTL activations in Tier-I & Tier-II cities• Compiled coverage dossier with cutouts of articles in print, duly dated and signed by Communications Manager• Developed targeted content & creative artworks for AVs, presentations, newsletters, POP displays, and outdoor ads• Worked closely with more than 100 children’s homes & orphanages across India for fundraising events• Regular channel marketing communication – Planning, creative briefing, and feedback, developing collaterals for dissemination.• Crafted monthly newsletter and email marketing campaigns for all the relevant stakeholders.

Graduate Certificate In Digital & Content Marketing, Digital & Content Marketing, A+

Bachelor In Business Studies, Marketing, First Class

Post Graduation Diploma In Marketing And Sales, Business, Management, Marketing, And Related Support Services, First Class

Certificate In Brand Management, Advertising And Brand Management, First Class