Deepa Balakrishnan Email & Phone Number

Bengaluru Area, India

• Understanding client requirement, business issues and research needs.• Analyze market research and other data to provide value-added insights• Provide data for assigned account and prepare information for presentation• Getting field work prepared for client study design. Designing Questionnaire, scripting and accordingly co-ordinating with seniors for final data. • Analysing the requirement of the Client and providing competitor and SWOT analysis for the client.• Involved in secondary research also which included Company Profiling, Competitor analysis, Industry and sector analysis and so on.• Sharing Competition analysis, Market scenario with the client

• Provided comprehensive reports for client companies, interested in determining their presence across the marketplace.• Understanding of customer markets and segments.• Create PowerPoint presentations, Reports, Case Studies for executives on Pharmaceutical, Automotive and Telecommunication sectors.• Perform market research and data analysis to examine competitors marketing methods and the sales activities.• Support strategic plans of the company by providing research information.• Generate relevant financial information for specific business cases and projects.• Responsible for providing the relevant information to the managers for making a marketing decision.• Involved in quality control for documents collected by research methods like financial findings, strategic partners, mergers and acquisitions and so on

Bangalore

• An agile professional with experience in Market Research .• Experience in Category overviews, New Product Launch analysis, Price and Brand analysis• Analyzing the market environment and competitor analysis for the Frozen clients• Design the report formats and develop reports & Presentations using IRI Proprietary tools (Xlerate & Plus suite) • Present Competitive Analysis and Sales Analysis for J&J Product Lines.• Sales forecasting: Providing sales data based on the performance of products considering different measuring parameters. • Ad-hoc Reporting: Reporting done for additional data requests for the client that require in-depth knowledge of brand and the category.• Data Mining: Extracting data from various sources and merging them into a single consistent dataset.• Trend Analysis: Examining and analyzing data to forecast future marketing trends.• Provide Insight for business improvement of the Frozen clients.

Master Of Business Administration (Mba), Operation Management, A

Bachelor Of Engineering (Be), Computer Science

Education record