Building a lifestyle D2C brand to create a new segment of mainstream natural material products. Growing profitably YoY and listed as the Top 100 Most Powerful D2C brands of India in its 2nd year.

B2B setup for unorganised products in tourist shopping. Transformed the tourist shopping landscape in India West by providing natural material product options while turning around a dying business and market by developing a completely new portfolio and supply chain to cater to the volume demand. Led the operations transition from a pen and paper based SMB to a sophisticated inventory management, warehousing and order processing set up efficiently managing 3000+ skus at minimal costs. Launched a D2C brand increasing the bottom line, gross margin and tripled sale of domestic products.

At its time, a unique Experience Café Store creating a community center encouraging art and craft, budding writers, artists, home gardens and a wellness lifestyle

Start-up team of Mumbai consulting on Brand performance, Communication, Marketing and Brand equity driven by data and brand growth challenges. Worked on challenging seasoned brands in heavily competitive FMCG market of Laundry Care, Personal Wash, Personal Care and Cooking Oil for Unilever and Marico, testing brand strategies and delivering actionable insights for course correction, establishing brand equity, brand expansion and optimising marketing spends. Tested new methodology, techniques and technology to introduce smart research for concept, product and ad testing

Project to document the structure of healthcare systems in detail for key European countries to build and implement e-healthcare systems

TVS Auto: Rigorous testing and feedback on Brand Strategy, Communication, Product Experience creating the niche establishing Scooty and Apache in two unique segments across India Vodafone: Evaluated the challenging brand transition from Orange, tested and mapped the Communication journey to establish the new brand and closely monitored the brand equity in each circle to feed into the aggressive expansion and growth across circles pan India in the highly competitive network service provider industry at a stage when mobile service penetration was growing rapidly

Interacted with the CTO’s, IT managers and decision makers to discuss the IT structure in their company and identify technology gaps that could improve efficiencies and outputs