Deepa Bulsara Email & Phone Number

United Kingdom

Isleworth, England, United Kingdom

Owning and producing large scale digital projects, driving a campaign to delivery and ensuring the correct production workflows are being adhered to whilst optimising and increasing roi for the Sky brand.° Supporting the Through The Line Production Team on bespoke campaigns and complex high profile projects° Working collaboratively with creatives and designers from briefing to feedback, through to delivery whilst working with the wider production team setting the bar for creative excellence.° Managing and producing digital 'always on' campaigns end to end, overseeing resource retainers creating and managing timing plans and budgets for projects.° Presenting work and project statuses to stakeholders on multiple projects at one time and managing feedback to the Design and Development studio.° Managing approvals processes both within the agency and wider business, maintaining and improving team documents including resource, project and budget trackers.° Working with resource to ensure projects are resourced accordingly and budget is in place to backfill where needed.° Ensuring the team are fully briefed and on track to deliver high-quality content whilst meeting deadlines and all associated requirements.° Leading a team of Project Coordinators, assigning projects and making executive decisions on where to best place expertise on products.° Creating and implementing Best Practices and Process Improvement plans of 5 star audit standards. ° Assisting, reporting into and supporting the Digital Senior Producer Project Manager.

Hounslow, England, United Kingdom

End to end VOD campaign management and trafficking, previously across Sky’s network of desktop, mobile web sites and apps using the DFP adserver. Currently specialising in Short Form VOD offering: on Sky Go, Demand 5, Sky Go Linear and TV VOD and third party platform services using the MRM adserver and Landmark system as Senior Online Campaign Manager.•Previously covering Ops Manager role - Assigning campaigns to Execs, leading the team as a Senior member, feeding back to and supporting upper management.•Distributing workload in accordance to campaign schedules and Exec skillset.•Assisting sales hubs with briefs in terms of technical capabilities and best performing areas. liaising with ad network suppliers on performance and revenue yield.•Managing client relations and currently sole campaign manager of Sky’s VoD Sponsorship offering.•Testing and troubleshooting JavaScript, iframe, VAST, VPAID, Flash and HTML5 tags through the ad server across the various site portfolios.•Setting up and optimising campaigns implementing best practice, providing daily insight to the sales team on campaign performance, offering and troubleshooting.•Assisting in the interview and screening process of new candidates alongside the hiring manager.•Extra projects managed include – Leading the department’s induction presentation and providing an overview of Ad Ops to new members of Sky Media and Work experience groups, trafficking lead in Native Advertising, management of all Sky House Marketing campaigns, training new starters in Ops and AV Sales alongside neighbouring teams on best practice trafficking and booking process.•Comcast audit liaison – assisting Comcast auditors with evidence and queries on correct and legal processes followed by the VoD Ops team.

London, United Kingdom

•Interface with Sales, Account Management, Creative Solution, and other teams to ensure campaign implementation, delivery, performance, optimisation and analysis. •Scheduling, testing and launch advertising campaigns •Review incoming creative for compliance with technical specifications. •Management of online advertising campaigns and the main administrative support. •Manage delivery requirements with reports and assessment of campaign throughout its duration. •Serving as the main point of contact for campaigns for both internal and external parties. •Ensuring communications related to inventory, delivery and forecasts are made consistently and regularly to agencies and sales teams. •Providing impeccable servicing of the advertising agencies via efficient campaign management. •Analysing reports to insure campaign performance and contract compliance. •Optimising ad campaigns to insure complete delivery and maximum revenue. •Maximising yield on inventory through careful campaign management and delivery •Responsible for the setup of complex campaigns including pre-roll and mobile and coordinating the whole process. •Providing optimisation recommendations on best performing flights and increase the overall CTR and CPA for performance based campaigns and encourage repeat bookings through campaign performance and service. •Archive best performance campaign information for future reference. Ensuring information can be accessed by sales. •Provide technical insight operational support in proactively identifying opportunities to increase the value of inventory •Troubleshoot and resolve all internal and external issues associated with ad campaigns. •Send weekly campaign reports through the campaigns lifetime and external communications to alleviate discrepancies and under delivery. •Working with a virtual team and providing them with all campaign information to setup all standard campaigns, reports and screen grabs.

London, United Kingdom

BWIN PARTY DIGITAL ENTERTAINMENTOnline Marketing Operations AssociateKey Achievements-Provided significant input to the ad operations strategy for the department and driving this forward-Contributed directly to the timely and successful delivery of advertising campaigns from concept to completion-Substantially improved client relationships by optimising campaign performance and troubleshooting any issues that ariseResponsibilities -Played a key role as the sole trafficker and ad serving expert responsible for all technical aspects of online ad campaigns-Supported the central and local territory teams with their ad operations trafficking needs including managing creative libraries and setting up new campaigns-Monitored and optimised campaign performance based on feedback from Account Managers and generated daily, weekly, monthly, quarterly and end of campaign delivery reports-Worked collaboratively with various departments including marcom, webshop, local team and product teams-Investigated and swiftly resolved Adserver related enquiries such as user account management, setup and hierarchy issues-Additionally responsible for trafficking and reporting of complex, rich media creatives

United Kingdom

JEMM MEDIAHead of Campaign PerformanceManaging the Programmatic team to maximise ROI through campaign optimisation, building and managing the internal and external client relationships. Responsibilities: - Heading up a team of Campaign Managers tasked with monitoring and driving the delivery and high performance of complex RTB online ad campaigns via AppNexus and Mediamath ad serving platforms- Strengthened relationships with external agencies and worked with them to resolve delivery, performance or technical issues

CNN INTERNATIONAL – TURNER BROADCASTINGInternational Digital Operations Specialist Key Achievements-Achieved the safe delivery of campaigns by continually analysing available inventory across all platformsResponsibilities -Collaborated with sales teams across North America and EMEA to ensure the smooth running and trafficking of digital advertising campaigns-Led the implementation of digital plans sold by the AdSales teams and corresponding creative assets across CNN websites, video and mobile platforms -Fully accountable for digital account management and trafficking and worked directly with advertising sales, strategic planning, sales invoicing, sales information, rich media QA, digital business integration and web development departments-Responsible for the creation, modification and optimisation of insertion orders (IOs) as well as weekly deal stewardship-Maintained and updated technical specifications and communicated these to the sales team-Secured and tested campaign creative, scheduled ads via DoubleClick DE and Freewheel built up of Flash, Rich Media and DHTM creative and monitored campaign performance-Ensured accuracy and attention to detail when reconciling invoices and tracking accounts for revenue and delivery

London, United Kingdom

O2 RETAILAssistant Manager / Customer Experience Manager / Admin ControllerKey Achievements-Maintained optimum operational and presentation standards on the shop floor and back of house areas resulting in improved productivity and service delivery-Led by example to ensure that high standards of behaviour and actions were maintained with the primary focus on optimising the customer experience Responsibilities -Gained rapid promotion from Sales Advisor and played a pivotal role in ensuring the smooth running of the busy store-Responsible for all aspects of stock control, finance and administration for the store and ensured compliance with company policy and best practice

Ba Hons Mediatelevision Production, Television Production

Proof read peer's papers

Alevels, Media

Intensive A-Levels - Access to Media