- Enable insights-driven decision-making for Product and Marketing teams.- Experience working on both pull (web & app) and push (email, push notification and SMS) channels. - Size strategic opportunities for digital initiatives based on historic and projected impact to influence go-no go decisions and backlog prioritization.- Collaborate effectively and efficiently with different teams with different set of objectives to strive towards common enterprise goal.- Web Analytics and Optimization specialist.

- Responsible for product strategy, development and capabilities.- Product Owner for real-time individualization that allow for email recipient's decision making and enrollments in financial products & programs.- Lead global partnership and integration with vendors including Movable Ink.

Work as Measurement, Reporting & Optimization lead for the Marketing team. - Provide analytics support by measuring impact of all marketing initiatives & making recommendations to achieve maximum ROI. - Optimize digital experience for customers and prospects by understanding their needs and behavior on our digital properties. - Responsible for performing in depth analysis on all PRNewswire websites, mobile and social channels. - Provide data interpretation, design models and track results across multiple marketing channels using various data sources - Leverage consumer insights or competitive intelligence reports to help explain online behavioral trends

Work as Analytics lead for Pharma and CPG clients.- Provide clients with data-driven insights, findings and recommendations - Develop reporting strategy across multiple platforms (websites, surveys, testing, CRM systems, market research etc)- Work closely with cross-functional teams to identify and embed best practices in measurement including data definitions, standards, procedures and documentation- Design and deliver relevant web analytics reports and analysis - customer profiles, performance reports, ad hoc investigations, etc

- Responsible for growing ShopRite’s share of wallet through highly targeted advertising & promotions.- Responsible for strategic planning based on customer data, maintaining key manufacturer accounts, identifying opportunities based on data and using Microstrategy and in-house tools to spot trends in target market- Work closely with the Category Manager, buyers and vendor partners to identify key areas of improvement and leverage my technology background to provide insights that prove beneficial to business.- Work with creative agencies to come up with promotional and direct mail materials and have a great success running campaigns.

Enabled clients to showcase their products using technology to drive customer acquisition efforts.Clients - Trifecta Technologies, Rodale, Standing Stone Media

-Worked with Pharmaceutical and retail clients as an enabler of technology to reach business goals.- Expert in Search Engine Optimization and Web Analytics tools.

- Managed a team that developed software for banking applications in Japan- Received awards for the quality of work and was the lone member to be invited to Japan by NEC to learn about the architecture an business processes.- Conducted workshops on emerging technologies to new employees.

- Developed Embroidery software used in machines that punched designs on fabrics.- Used 3-D models and graphics to simulate the designs on computer systems.