- Professional Writing for SaaS product-led marketing and GTM.- Perform copywriting & Content writing & ensuring high system adaptability- Ability to develop high-quality Copy for the Product (Mobile and Website) and Marketing Collaterals.- Conduct simple keyword research and use SEO guidelines to increase web traffic- Promote content on social media- Identify customers’ needs and gaps in our content and recommend new topics- Ensure all-around… Show more - Professional Writing for SaaS product-led marketing and GTM.- Perform copywriting & Content writing & ensuring high system adaptability- Ability to develop high-quality Copy for the Product (Mobile and Website) and Marketing Collaterals.- Conduct simple keyword research and use SEO guidelines to increase web traffic- Promote content on social media- Identify customers’ needs and gaps in our content and recommend new topics- Ensure all-around consistency (style, fonts, images and tone)- Update website content as needed- Creating concise, eye-catching, and innovative headlines and body copy- Researching and organizing facts and sources- Interviewing sources- Writing clear marketing copy to promote our products/services- Preparing well-structured drafts using Content Management Systems- Consistently brainstorming and collaborating for new ideas and strategies- Building a following for brand on social media with creative work- Researching markets and industries to compare and create content that is innovative and original- Collaborating with the creative team, and designers- Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, brochures, case studies, guides, white papers, etc.)Project Management Role:- Coordinate projects from inception to completion- Assist and Support the Project & Technical Manager(s) / Sr.Management in project related co-ordinations- Manage client communications for project related meetings, draft MOM and follow up on the action items to closure- Direct and coordinate project work (assigning tasks, controlling schedule) to the project team on a daily basis- Monitor project progress, Track and report progress across projects periodically for both internal management team and external clients Ensure optimal resource utilization and maximize project team efficiency- Develop training plans and promote cross training amongst team members Show less

 Responsible for the organisation’s overall branding and communication collateral across platforms, media and internal and external audiences Develop content for executives/ leaders when they need to communicate with donors, partners, stakeholders, external entities, employees and so on. Designing and developing video films, presentations, flyers and other persuasive materials, both print and electronic, for internal audiences Annual Report – Conceptualisation and development of… Show more  Responsible for the organisation’s overall branding and communication collateral across platforms, media and internal and external audiences Develop content for executives/ leaders when they need to communicate with donors, partners, stakeholders, external entities, employees and so on. Designing and developing video films, presentations, flyers and other persuasive materials, both print and electronic, for internal audiences Annual Report – Conceptualisation and development of the organisation’s annual report Content Management – Standardisation and development of content across various platforms such as case studies, donor reports, organisation’s monthly reports etc. Event Management  Social Media Management – Manage the organisation’s pages on Facebook, LinkedIn etc. Website management – content management of the website, website updates, news updates, internship updates Internship management – orientation, allocation of interns to specific projects, project management of interns, liaise with educational institutions to procure interns Create high impact and compelling e-newsletters, brochures, flyers, case stories of beneficiaries Public and media relations – press engagement, organizing media interviews, liaison with media Partnering with pillars / departments/functions etc. to define communication and support needs and rendering help whenever required. Work towards constant upgradation of communication platforms using modern technology and strategies. Interact with external stakeholders with tact and finesse, while simultaneously maintaining confidentiality. Organise donor visits to project interventions and successfully document such visits Manage the photo and visual documentation and communications for the organization – documentaries, case story films, photo features etc. Donor Relationship Management Show less

Deliver high impact, error-free communication material for the business, both for external and internal audiences. Responsible for implementing proactive news generation and thought leadership positioning, across both the external and internal teams. Collating and analysing media coverage including social media trackingOrganizing events and conferences for the industrySourcing speaking opportunities for the various BUs at various industry eventsInvolved in branding and… Show more Deliver high impact, error-free communication material for the business, both for external and internal audiences. Responsible for implementing proactive news generation and thought leadership positioning, across both the external and internal teams. Collating and analysing media coverage including social media trackingOrganizing events and conferences for the industrySourcing speaking opportunities for the various BUs at various industry eventsInvolved in branding and advertisement content creation and coordination for events in the IT industryMain conduit between all external and internal communications to ensure succinct and clear translation of corporate messages externally and internallyManage all aspects of the communications process including integrating common messaging throughout all company materials, presentations and speaking opportunities, social media, press materials, awards, proactive and reactive media relations, industry analysts, media tours, and ongoing company speakers program. Directing corporate communications team for developing, writing, managing and implementing the company’s global communications strategy and campaigns both internally and externally.Direct the creation of all internal and external corporate level communications including news media content, corporate website content, employee intranet content, and communications support for other shared service functions. Act as a key spokesperson for the company with partners, news media and industry influencers. Influence the development and retention effectiveness of business division communication efforts. Lead employee communications efforts at a critical point of change, including monthly employee newsletters and employee communications emails to all employees. Research and manage thought leadership speaking engagements for executives Show less

Expert in using secondary research skills to effectively create personalized target marketing email campaigns to pitch the company's products and services to global industries across verticals. A strong lead generation partner for the sales team worldwide, I have been leading a strong team of over 10 people over the last 5 years and have been proactively involved in devising marketing strategies, creating marketable content and deploying the CRM software to measure the efficacy of the campaigns… Show more Expert in using secondary research skills to effectively create personalized target marketing email campaigns to pitch the company's products and services to global industries across verticals. A strong lead generation partner for the sales team worldwide, I have been leading a strong team of over 10 people over the last 5 years and have been proactively involved in devising marketing strategies, creating marketable content and deploying the CRM software to measure the efficacy of the campaigns executed. Now I am also trained in marketing automation software and tools and am involved in imparting the knowledge and the know-how to my team and devising strategies to execute the personalized marketing efforts through the software. Show less

Applying novel marketing ideas and strategies and formulating them into marketable content and campaigns to clients and prospects• Ability to identify and leverage the use of B2B databases • Devising latest search engine techniques and use of business directories to enhance reach to prospective companies and organizations

Apply novel marketing ideas and strategies and formulate them into marketable content and campaigns to clients and prospectsIdentify and leverage the use of B2B databasesCreating extensive database of companies and relevant contacts and managing of accountsInitiate various campaigns and track the region for the potential analysis of a specific research groupAnalyze every such campaign and do performance tuning for the next campaignBrainstorming and arriving at email content… Show more Apply novel marketing ideas and strategies and formulate them into marketable content and campaigns to clients and prospectsIdentify and leverage the use of B2B databasesCreating extensive database of companies and relevant contacts and managing of accountsInitiate various campaigns and track the region for the potential analysis of a specific research groupAnalyze every such campaign and do performance tuning for the next campaignBrainstorming and arriving at email content for every campaign sentCarrying out company research and identify turnover and market size and ratify themMaintenance of various spreadsheets that tracks the performance of the team – ex: number of campaigns sent out, number of leads received, number of subscriptions done etc.Introduce innovative methods to increase leads, subscriber base and put them into momentum.Over-all responsibility of the smooth functioning of the team, prompt delivery of the campaigns, job allocation within the team etc.Managerial capacity includes conducting training and recruitment of team members Show less

- Content writing and coordination of in-house company journal - Sarathi for the textile conglomerate in Coimbatore- Primary point of contact in the company for coordinating with the company's advertising agency to ensure brand awareness, media awareness and reach to the dealers and customers all over India - was involved in brand promotion events all over Tamilnadu- Factory visits and close interactions with employees and workers- Single point of contact between the… Show more - Content writing and coordination of in-house company journal - Sarathi for the textile conglomerate in Coimbatore- Primary point of contact in the company for coordinating with the company's advertising agency to ensure brand awareness, media awareness and reach to the dealers and customers all over India - was involved in brand promotion events all over Tamilnadu- Factory visits and close interactions with employees and workers- Single point of contact between the management and employees for internal and external company communications- Involved in creating the content for the company website, in-house posters, and the corporate diary Show less

- Public and media relations for major IT companies; organizing press conferences and meets- Media and public relations, copy and content writing, creative writing and communication.- Media relations, close rapport with all leading newspapers and business magazines and journals, IT tabloids, news agencies, news websites etc. and drafting media releases

- Creative writing of features including celebrity interviews and health columns- Incharge of the content and layout of Youth Express, the weekly youth supplement of The New Indian Express