Deepa M. Email & Phone Number

Singapore

As a team lead managing IBM's advertising paid media at EightBar, my role involves designing and deploying paid media campaigns across different channels to effectively reach target audiences while staying within budget.My efforts contribute to enabling IBM to successfully engage target customers within the highly competitive tech industry.

Singapore

Supporting Wavemaker's top clients leads in developing a full-funnel media planning response. I enable deep integration of Wavemaker's planning cross-media and measurement tools to drive strategic planning capabilities regionally. I am responsible for community management of local market strategic leads across the region to share, learn and develop best practices.Key Achievements:Built eCommerce first planning framework for L'Oréal's CPD Division based on consumer shopping missions to drive their data-driven marketing agenda balancing long-term strategy with short-term results in partnership with cross-functional teams.Designed go-to-market playbook, growth planning principles, thought leadership piece for L'Oréal’s ACD Division for SAP MENA, Colgate-Palmolive Premium skincare launch in India, and AXA Insurance APAC to maximise their efficiency of acquisition spends.Built annual growth plan strategies for Hill's Pet Nutrition to deliver 1.5x of online shop growth in their lead markets of South Korea, Taiwan, and Thailand using purchase journey insights.

Singapore

A strategic client partner for developing active app usage strategies to drive growth. Partnering with local markets to build efficient country market acquisition plans.Key Achievements: Analyzed video distribution landscape and analytics to identify customer cohorts and establish a comprehensive go-to-market performance strategy for the YouTube Premium subscription business model.Managed project to localize global personas and identify growth opportunities contributing to Airbnb’s increased market penetration in India.Facilitated testing of five dogfooding betas and provided business use cases to product teamsChampioned the best-practice media agenda across Google marketing through a standardized process

Singapore

Spearheaded global media strategy for Panadol-a power brand within GSK across eight lead markets in Australia, Sweden, Colombia, Sweden, KSA, India, Indonesia, Malaysia, and Hong Kong. Collaborated with Global Business and category leads to develop and deliver integrated connections plan focused on local market growth, facilitate local market activation, and implement data-driven marketing. Designed media implementation guidelines for eight global commercial innovation toolkits across Panadol’s portfolio.Key Achievements:Analyzed channel ROI opportunities to design actionable investment framework utilizing a cluster strategy for 60+ markets achieving Panadol’s global sales goals.Championed media strategy implementation for Panadol Extra’s first-ever purpose-driven campaign outperforming category growth by 10%. Contributed to consumer experience journey development for Panadol adult, aging, and kids, and co-led always-on campaign pilot for Children’s Panadol increasing brand awareness 20%+ in eight weeks.Demonstrated thought leadership in growth development pitches and presentations.

Shanghai City, China

An integral part of the strategic planning team at Team L’Oréal with Mindshare and played a pivotal role in value-added business projects. Business lead for L’Oréal Pairs Hair, L’Oréal Paris Men, and L’Oréal Paris Makeup to drive customer acquisition. Leveraged insights, analytics, and strategy to deliver against the client's objectives. Key Achievements:Led the media strategy and execution for L’Oréal Paris Hair Care business that influenced +50% consistent brand growth over three years in a declining categoryOversaw an industry-first technology innovation with WeChat that resulted in fanbase growth and increases in e-Commerce sales Developed a holistic multi-screen planning framework securing an incremental growth for the Agency business

Beijing, China

Planning lead for Nestle, Bausch & Lomb, and Caterpillar; provided forward-looking insights on new strategies, technologies, and emerging best practices.

Jakarta, Indonesia

Responsible for planning, strategy, and implementation of media campaigns for SC Johnson & Perfetti Van Melle. Drove cost efficiencies and media plan effectiveness. Built exceptional client relations and worked as a strategic partner to their business. Skilled communicator and decision-maker who collaborated well with various teams and stakeholders. Active participation,in new business pitches with creative teams.

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India