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Deepa M. is listed as Client Partner, EightBar at EightBar, a company with 131 employees, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Deepa M..
Deepa M. previously worked as Client Partner at Eightbar and Strategy Partner, Asia Pacific at Wavemaker.
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I have over fifteen years of integrated full-funnel media planning experience with in-depth expertise doing Global, Regional and Local roles in China, India, Indonesia, and Singapore. I have a well-rounded understanding of planning and implementing multi-touchpoint marketing solutions with transferrable experiences in identifying growth audiences, ROI performance measurement and collaborating with cross-functional teams. In my recent experience, I have designed actionable investment frameworks for 60+ global markets and delivered a 20% increase in brand communication goals within eight weeks using consumer insights. I am passionate about identifying cultural and market trends and connecting them to media, platform insights, and consumer research leading to strategies that effectively connect products to consumers.Key Skills Digital & Omni-Channel Communications PlanningData-Driven PlanningMoments MappingCompetitive Intelligence Content MarketingClient Leadership Project Management Senior Stakeholder Management Video, Programmatic,Social and Search Planning & Implementation
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Singapore
As a team lead managing IBM's advertising paid media at EightBar, my role involves designing and deploying paid media campaigns across different channels to effectively reach target audiences while staying within budget.My efforts contribute to enabling IBM to successfully engage target customers within the highly competitive tech industry.
Singapore
Supporting Wavemaker's top clients leads in developing a full-funnel media planning response. I enable deep integration of Wavemaker's planning cross-media and measurement tools to drive strategic planning capabilities regionally. I am responsible for community management of local market strategic leads across the region to share, learn and develop best.
Singapore
A strategic client partner for developing active app usage strategies to drive growth. Partnering with local markets to build efficient country market acquisition plans.Key Achievements: Analyzed video distribution landscape and analytics to identify customer cohorts and establish a comprehensive go-to-market performance strategy for the YouTube Premium.
Singapore
Spearheaded global media strategy for Panadol-a power brand within GSK across eight lead markets in Australia, Sweden, Colombia, Sweden, KSA, India, Indonesia, Malaysia, and Hong Kong. Collaborated with Global Business and category leads to develop and deliver integrated connections plan focused on local market growth, facilitate local market activation.
Shanghai City, China
An integral part of the strategic planning team at Team L’Oréal with Mindshare and played a pivotal role in value-added business projects. Business lead for L’Oréal Pairs Hair, L’Oréal Paris Men, and L’Oréal Paris Makeup to drive customer acquisition. Leveraged insights, analytics, and strategy to deliver against the client's objectives. Key.
Beijing, China
Planning lead for Nestle, Bausch & Lomb, and Caterpillar; provided forward-looking insights on new strategies, technologies, and emerging best practices.
Jakarta, Indonesia
Responsible for planning, strategy, and implementation of media campaigns for SC Johnson & Perfetti Van Melle. Drove cost efficiencies and media plan effectiveness. Built exceptional client relations and worked as a strategic partner to their business. Skilled communicator and decision-maker who collaborated well with various teams and stakeholders. Active.
Other employees you can reach at eightbarcollective.com. View company contacts for 131 employees →
Charlene Chen
Colleague at Eightbar
New York, New York, United States, United States
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PC
Patrick Cranna, Mba
Colleague at Eightbar
Mount Vernon, New York, United States, United States
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RK
Riley Karl
Colleague at Eightbar
Chester, Vermont, United States, United States
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BL
Brian Leakan
Colleague at Eightbar
Ann Arbor, Michigan, United States, United States
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CW
Charles Watson
Colleague at Eightbar
Brooklyn, New York, United States, United States
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DW
Dennis W.
Colleague at Eightbar
Brooklyn, New York, United States, United States
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ES
Emily Salzano
Colleague at Eightbar
Hoboken, New Jersey, United States, United States
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MN
Mica Ness
Colleague at Eightbar
Greater Chicago Area, United States
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DM
Dan Mcguigan
Colleague at Eightbar
Brooklyn, New York, United States, United States
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GM
Gabrielle Mayor
Colleague at Eightbar
New York, New York, United States, United States
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Quick answers generated from the profile data available on this page.
Deepa M. works for EightBar.
Deepa M. is listed as Client Partner, EightBar at EightBar.
Deepa M. is based in Singapore, Singapore, Singapore while working with EightBar.
Deepa M. has worked for Eightbar, Wavemaker, Essence, Omnicom Media Group, and Mindshare.
Deepa M.'s colleagues at EightBar include Charlene Chen, Patrick Cranna, Mba, Riley Karl, Brian Leakan, and Charles Watson.
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