Brand Manager
Chennai, Tamil Nadu, India
Funky Fish is a luxury designer showcase, hosted in 7 cities across the country which is curated to a niche community of women. It is a one-stop-shop for all things luxury from designer clothes, fine jewellery, accessories and more.• Built and strengthened strategic relationships with leading Luxury Indian Designers like Saakshi and Kinni, 431-88, Archana Shah, Nupur Kanoi and Paulmi and Harsh. This not only but also extended to leading Fine Jewellery Designers and Collectives like Ruani Collective, Tyaani by Karan Johar and Viswa & Devji.• Generated sponsorships towards luxury gifting curated towards influencers, high spending clients and select socialites to promote upcoming showcases.• Monitored online advertising and social media campaigns to assess success of different strategies via sales, showcase walk-ins and brand awareness/recognition.• Conducted trials and tests via various marketing channels such as paid acquisition, social media, influencer marketing and fresh content creation.• Ensured brand growth by working hand-in-hand with multiple hosts and expanding to 3 new cities across India (Indore, Raipur and Coimbatore).• Developed a minimal, unique graphic style and tone for use in all communications i.e., Social Media, various printables, Invites and Website theme.• Planned, implemented and tracked sales and built customer relations to promote luxury designer clothes and goods online.• Designed and implemented an e-commerce platform (Shopify) www.thefunkyfish.in to boost brand recognition and push online sales across the country.• Developed innovative marketing campaigns and campaign objectives based on showcase themes for a niche community.• Motivated team members to continuous improvement in time management, brand promotions and customer acquisition.