Clients: Freshworks, Nippon Paint India, WeWork India, Bounteous X Accolite, Hyring.com, Xcode Life• Cultivating and nurturing strong client relationships to ensure satisfaction and long-term partnerships.• Planning, orchestrating, and executing successful press conferences.• Crafting compelling content for press releases, thought leadership articles, and other communication materials.• Establishing and fostering connections between brands and media outlets to enhance visibility and coverage.• Devising brand strategies through effective public relations efforts to elevate brand recognition and prominence.• Curating engaging social media content to captivate audiences and amplify brand presence.

Wirality Media is a new media marketing agency that uses strategy, creative & data to solve marketing problems for the largest brands in the country.• Content ideation and research for Wirality’s Instagram Page, LinkedIn Page and the social media handles of the Director at Wirality including but not restricted to Podcast and Instagram content.• Used macro content to effectively creative multiple snippets of microcontent that can further be reused on various platforms as reels, twitter threads, carousels, blogs and LinkedIn posts.• Led a team encompassing copywriters, community managers, digital/media strategists, creative designers, cinematographers and video editors. This also allowed me to work on pre-production of content ensuring the team has the right brief and deadlines to look forward to.• Collaborated with other accomplished individuals from various fields of business, advertising and marketing on YouTube. This content was further used on multiple social media platforms encouraging audiences from various platforms to engage in.• Ensuring the team efficiently completes the tasks assigned to them and working against tight deadlines. All videos are shot, edited and curated into micro-content in 2 days to keep up with our regular day-to-day posting schedule.• Responsible for managing new hires and connecting with established Award academies like The Ad Club Award Forum, Exchange4Media Forum, The Maddies and SAMMIES.

Funky Fish is a luxury designer showcase, hosted in 7 cities across the country which is curated to a niche community of women. It is a one-stop-shop for all things luxury from designer clothes, fine jewellery, accessories and more.• Built and strengthened strategic relationships with leading Luxury Indian Designers like Saakshi and Kinni, 431-88, Archana Shah, Nupur Kanoi and Paulmi and Harsh. This not only but also extended to leading Fine Jewellery Designers and Collectives like Ruani Collective, Tyaani by Karan Johar and Viswa & Devji.• Generated sponsorships towards luxury gifting curated towards influencers, high spending clients and select socialites to promote upcoming showcases.• Monitored online advertising and social media campaigns to assess success of different strategies via sales, showcase walk-ins and brand awareness/recognition.• Conducted trials and tests via various marketing channels such as paid acquisition, social media, influencer marketing and fresh content creation.• Ensured brand growth by working hand-in-hand with multiple hosts and expanding to 3 new cities across India (Indore, Raipur and Coimbatore).• Developed a minimal, unique graphic style and tone for use in all communications i.e., Social Media, various printables, Invites and Website theme.• Planned, implemented and tracked sales and built customer relations to promote luxury designer clothes and goods online.• Designed and implemented an e-commerce platform (Shopify) www.thefunkyfish.in to boost brand recognition and push online sales across the country.• Developed innovative marketing campaigns and campaign objectives based on showcase themes for a niche community.• Motivated team members to continuous improvement in time management, brand promotions and customer acquisition.

• Curated Social Media Content for a niche community in each city (Chennai & Jaipur).• Assisted in hosting a private high-tea showcase in collaboration with Masaba and the Hello Spring 2020 showcase in Chennai.• Networked with multiple emerging designers, Lakme Fashion Week designers and Fine Jewellery Designers from across the country like Limerick by Abirr and Nanki, Nitin Bal Chauhan and Viswa & Devji to curate luxury pop-ups. • Designed Social Media posts, VIP Invites, Newspaper Advertisements, Billboards and Other Printables.• Ensured a smooth flow of the event by co-ordinating with multiple designers who were showcasing at the time, the décor team, the hotel management and food caterers.

Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. Job Roles:• Collected, arranged and input everyday Press Releases of various clients into respective database system.• Wrote regular press releases and articles for various clients like Manipal Academy of Higher Education, LAM Research, Nova Fertility, Motherhood Hospitals and Salarpuria Sattva.• Wrote pitches and put together narratives, organized coverages and articles for the Newspaper and Magazines.• Generated reports detailing findings and drew comparisons by developing and updating spreadsheets tracking/monitoring and reporting. The competitor analysis report would be presented to the client at the end of every month.• Researched and reviewed information in support of daily objectives ensuring the team was up to date with information related to all clients.