Deepa Iyengar

Deepa Iyengar Email and Phone Number

AI- Marketing Disruptor - Transforming Businesses through Cutting Edge AI Consulting and Research @ InnerSights
Deepa Iyengar's Location
Dana Point, California, United States, United States
Deepa Iyengar's Contact Details

Deepa Iyengar personal email

Deepa Iyengar phone numbers

About Deepa Iyengar

As the founder and CEO of InnerSights, Deepa is a visionary leader who seamlessly blends her extensive marketing and market research expertise with cutting-edge AI-driven insights to transform businesses. With over 20 years of global experience spanning all aspects of marketing research and marketing, Deepa has consistently delivered actionable strategies that drive innovation, product development, and organizational growth.Deepa’s leadership has been instrumental in advancing AI readiness for her clients, leveraging her deep understanding of market dynamics to identify AI use cases, foster AI experimentation, and implement tailored AI solutions. Her unique "Global Audience Perspective," honed from living and working across Asia, Europe, and North America, allows her to craft AI strategies that are both culturally contextual and globally relevant.Throughout her career, Deepa has led strategic qualitative and UX practices at leading firms like Ipsos, GfK, and most recently, as Head of Qual & UX at NRG. She has partnered with some of the world’s largest companies, including Google, Meta, Netflix, YouTube, Visa, American Express, Fidelity, AbbVie, J&J, Allergan, Ulta, Kellogg, and Altria, helping them navigate the complexities of marketing & research to achieve their business goals.Deepa is passionate about creating strong AI leaders who understand the importance of AI culture, Human-Machine collaboration, and sustainable AI adoption strategies. Her work at InnerSights is dedicated to guiding organizations on their journey toward an AI-driven future.

Deepa Iyengar's Current Company Details
InnerSights

Innersights

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AI- Marketing Disruptor - Transforming Businesses through Cutting Edge AI Consulting and Research
Deepa Iyengar Work Experience Details
  • Innersights
    Co-Founder & Ceo
    Innersights May 2023 - Present
    Dana Point, Ca, Us
    InnerSights is an AI-focused strategy and consulting company specialized in transforming business through AI-augmented solutions in Marketing, Market Research, Advertising and Customer/User Experience. At InnerSights, we are an AI consultancy and services company dedicated to guiding organizations in their journey toward adopting an "AI Mindset." We empower companies to achieve "AI Readiness" by helping them understand how to effectively utilize AI for growth and innovation, whether at a company-wide level or within strategic departments and projects.Our services encompass a comprehensive range of AI-focused initiatives, including AI education, identifying relevant use cases, facilitating experimentation, and implementing tailored AI models. Additionally, we are committed to developing strong AI leaders by fostering a deep understanding of AI culture, promoting Human-Machine collaboration, and advancing sustainable AI adoption strategies that are custom-tailored and contextual to each organization.Our proven InnerPersonas© platform takes Market & User Segmentation to the next level, providing tremendous cost & time savings and is a powerful tool to set up AI-augmented growth and differentiation
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  • Aspireup
    Senior Consultant
    Aspireup Dec 2023 - Present
    Chicago, Il, Us
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  • National Research Group
    Executive Vice President, Head Of Qualitative & Ux
    National Research Group Jun 2022 - Apr 2023
    Los Angeles, California, Us
    Executive Leader with strategic responsibility for overhauling and growing the entire qualitative & UX practice. Owned and developed qualitative relationships for largest enterprises in the world. Established several innovative programs to drive business growth as well as designed research that straddled the cusp of tech and other industries. Created and streamlined overarching education and training programs to uplevel qual expertise within the organization. Published thought leadership and white papers to increase NRG’s visibility as a strong research partner in the qualitative & UX space.
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  • Ipsos
    Vice President, Qualitative - Technology
    Ipsos Nov 2019 - Jun 2022
    Paris, Fr
    Leadership position with Ipsos – Technology sector leader focused on two of the most strategic & largest accounts for the company. Fully owned complex internal and external client relationships and delivered outstanding results in an unscripted, fast-paced business environment. Managed a full-time team of senior consultants.
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  • Ipsos
    Vice President User Experience
    Ipsos Oct 2018 - Nov 2019
    Paris, Fr
    Leadership position with Ipsos – Technology sector leader focused on two of the most strategic & largest accounts for the company. Fully owned complex internal and external client relationships and delivered outstanding results in an unscripted, fast-paced business environment. Managed a full-time team of senior consultants.
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  • Gfk
    Vice President
    Gfk Jul 2014 - Oct 2018
    Nuremberg, Bavaria, De
    Leadership position with GfK North America - Market research consulting, with full portfolio responsibilities of several top brands in consumer insights, product concept testing, product / market positioning, campaign management, innovation and brand strategy (Key Clients  Chateau St. Michelle, Kellogg, Abbott Nutrition, Allergan, Ulta, Google, Samsung, Carnival Cruises, AMEX, VISA, Exxon-Mobil, Microsoft, Norton/Symantec, Adidas, Luxxotica/LensCrafters, Fidelity, Adobe, Motorola, Walgreens ,Teva, Genentech, Orexigen, Lilly, Millennium, and BMS)
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  • Gfk
    Avp
    Gfk Jun 2011 - Jul 2014
    Nuremberg, Bavaria, De
    Provide both quantitiative and qualitative guidance to global pharmaceutical and device/diagnostics companies to help in developing, implementing and evaluating marketing strategy. Expertise with research at every level of the product life-cycle and with all stakeholders including physicians, nurses, patients, consumers, pharmacists, payors Areas of expertise include: Branding and brand perceptionNew Product developmentProduct Positioning Concept& Message TestingPrice Optimization Evaluating communications/marketing interventions Defining and Managing brand equity
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  • E-Poll
    Senior Director Of Research
    E-Poll Aug 2008 - Jun 2011
    Encino, Ca, Us
    Lead research for clients who are world leaders in entertainment, gaming and consumer goods. (Clients include Warner Bros., A&E Networks, Warner Bros. Interactive Entertainment, We tv, Discovery, NBC Universal, Bravo, Oxygen, etc)Expertise in several areas including brand/ strategy development and tracking, concept testing, pilot testing, series maintenance, advertising testing, new product development, brand integration, website design and testing, etc using advanced techniques like segmentation, conjoint studies, factor analysis, online focus groups and discussion boardsDevelop ongoing client partnerships and collaborations, leading projects through several phases of research both within North America and globally.
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  • Ims Health Consulting
    Engagement Manager (Director, Market Research)
    Ims Health Consulting May 2007 - Jul 2008
    Danbury, Ct, Us
    Managed multiple accounts and clients with complete P&L responsibilities. (Clients included Abbott Labs, Nycomed, Johnson & Johnson, etc)Successfully led teams of researchers on multiple projects through all stages of project completion – from initial needs assessment with clients, to survey instrument design and fielding, to reporting and presentations. Led multiple strategic initiatives in the area of new product development/forecasting, using complex methodologies that fed into forecast models and market share simulators.
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  • Mcdonald'S Corporation
    Consumer Insights - Consulting Lead
    Mcdonald'S Corporation 2006 - 2007
    Chicago, Illinois, Us
    Lead research initiatives in key strategic areas of product quality, brand awareness, competitive positioning, promotion concepts and support to the core portfolio. Directed research spend in new products, brand and strategy development, advertising tracking and other key research programs.
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  • Ipsos North America
    Senior Research Manager
    Ipsos North America 2002 - 2006
    Paris, Fr
    Developed and designed all aspects of the research process, and managed projects – both quantitative and qualitative - across a range of industries. (Clients included P&G, Unilever, Bell Canada, Sprint Canada, Sara Lee, General Mills, Federal Government, etc)
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Deepa Iyengar Skills

Customer Insight Market Research Qualitative Research Quantitative Research Marketing Research Brand Equity Strategy Survey Research Healthcare Questionnaire Design Business Insights Market Analysis Consumer Behaviour New Business Development Strategic Leadership Entertainment Consumer Products Analytics Segmentation Competitive Intelligence Client Service Pharmaceuticals Consumer Insights Market Insights Client Services Crm Pharmaceutical Industry Customer Relationship Management Client Relationship Building

Deepa Iyengar Education Details

  • The Fletcher School At Tufts University
    The Fletcher School At Tufts University
    International Relations
  • École Des Ponts Business School
    École Des Ponts Business School
    International Business
  • Svkm'S Narsee Monjee Institute Of Management Studies (Nmims)
    Svkm'S Narsee Monjee Institute Of Management Studies (Nmims)
    International Marketing

Frequently Asked Questions about Deepa Iyengar

What company does Deepa Iyengar work for?

Deepa Iyengar works for Innersights

What is Deepa Iyengar's role at the current company?

Deepa Iyengar's current role is AI- Marketing Disruptor - Transforming Businesses through Cutting Edge AI Consulting and Research.

What is Deepa Iyengar's email address?

Deepa Iyengar's email address is de****@****hoo.com

What is Deepa Iyengar's direct phone number?

Deepa Iyengar's direct phone number is (911) 395*****

What schools did Deepa Iyengar attend?

Deepa Iyengar attended The Fletcher School At Tufts University, École Des Ponts Business School, Svkm's Narsee Monjee Institute Of Management Studies (Nmims).

What are some of Deepa Iyengar's interests?

Deepa Iyengar has interest in Animal Welfare.

What skills is Deepa Iyengar known for?

Deepa Iyengar has skills like Customer Insight, Market Research, Qualitative Research, Quantitative Research, Marketing Research, Brand Equity, Strategy, Survey Research, Healthcare, Questionnaire Design, Business Insights, Market Analysis.

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