Digital Poona specializes in delivering top-notch digital marketing solutions tailored specifically for restaurants, resorts, hotels, and banquet halls in Pune. We provide a comprehensive range of services including Google Maps listing optimization, social media marketing, captivating Google 360° virtual tour photography, exquisite food photography, and much more.

Duties and Responsibilities• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects• Implement link building campaigns in coordination with client SEO goals• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments• Monitor and administer web analytics dashboards and reports• Monitor and evaluate search results and search performance across the major search channels• Communication to team and management on project timelines and results• Work closely with the other team members to meet goals

Responsibilities• Lead Generation• Competitor Analysis• Keyword Research• Website Optimization• Google Analytics• On-page & Off Optimization• Content Optimization• Traffic Generation that Convert to Sales (B2B & B2C)• Link Building Activities (Paid Press Releases, Content Sharing, Directory, Bookmarking, Article, Blog, Search Engine, Rss)• Social Media (Linkedin, Xing, Twitter, Facebook)• Video Marketing (Youtube, Dailymotion, Vimeo)• Email Marketing

Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns utilizing a range of techniques, SEO.*Coordinate online marketing campaigns on all social and digital media platforms.*Devise strategies to drive online traffic to the company website.*Track conversion rates and making improvements to the website.*Track growth and maintain analytics reports to provide up-to-date information to upper management.*Develop and manage digital marketing campaigns*Design, build and maintain our social media presence*Oversee the social media strategy for the company.*Manage online brand and product campaigns to raise brand awareness.*Manage the redesign of the company website.*Oversee all customer-facing digital communication channels.*Improving the usability, design, content and conversion of the company website*Responsibility for planning and budgetary control of all digital marketing*Evaluate customer research, market conditions and competitor data.*Review new technologies and keep the company at the forefront of developments in digital marketing.*Identify trends and insights, and optimize spend and performance based on the insights*Brainstorm new and creative growth strategies

I did my Summer Internship with 'Chowgule Industries Pvt Ltd' & My project title was "A study on Consumer Buying Behaviour Towards Maruti Suzuki Car".